Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content. Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.

1. Ways to get
the best out of
content
marketing
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2. Lets start with
What is Content Marketing?
“It is creating and sharing valuable content
(Media) in order to gain and retain customers”

3. People do content marketing
because…
Instead of bombarding
customers with your Ads
Why not share something useful?

4. Content marketing costs
62% less than
traditional marketing
It doesn’t even cost
that much
- www.demandmetric.com

5. It’s an effective
marketing tool for
B2B Companies
91% of B2B marketers use content
marketing - www.demandmetric.com
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6. Customers are likely to
trust you more when you
try to win them over by
sharing valuable and
useful content
82% of consumers feel more positive about
a company after reading custom content
- www.demandmetric.com
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7. Right!
I know!
So not only does your product and
service have to be of value
Now,
The way you market and sell also has
to have ‘value’

8. Useful
Inspiring
Funny
Educative
Interesting

9. Like maybe you could be

10. Image Source: https://www.iconfinder.com/tmthymllr, https://www.iconfinder.com/webalys, www.creativebloq.com , www.newmiamiblog.com

11. 1. Make your content relevant to your
business
Content marketing doesn’t mean you can write about anything just to get
people to view your page. Write around your business without directly talking
about how you are the best. That would just be advertising.

12. 2. Your customers should
find your content useful
• No one wants to know about your business unless you give
them something.
• Do some research and find out what sort of questions are being
asked by customers in your domain and what is the
information that they seek.
• Try to find a way to link your business with different areas of
interest that customer may have.
• This way you can gain new customers from various fields
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13. Expedia is an online travel website that books airline tickets, holiday packages etc.
Instead of writing
about their website
and the tours and
packages they
provide, expedia
offers useful tips
and information on
various travel
destinations, food,
culture etc.
Through this post
expedia is reaching
out to Star Wars
fans, thus targeting a
whole new segment

14. Linking an important day
with travel-thus bringing in
traffic on Earth day
Linking food and
travel and mentioning
their brand
An unusual take on
travel through a taxi
drivers eye
A more direct post by
mentioning the
company name

15. 3.Read a lot, take your time and do
it right
Quality is key if you want to be
taken seriously.
Any topic and any question can
be answered in a hundred
different ways.
If you give the best information,
you will be noticed.

16. On Quora, the most popular answers to questions are either
the most well researched,
insightful or
different.
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Learn from

17. Puts up the poster of
the actual campaign
Information from
various sources
Supplements answer
with facts and figures
Example :
Answer

18. Describes what went
wrong with campaign
and shares images of
the protest
And then how Pepsi
Reacted
And finally how the
entire fiasco ended
Continued…

19. The post was
more than
700 words
And it was the most
upvoted answer
(9.8K times)

20. Or if you can, just be witty
Image Source: www.oscarwildeinamerica.org

21. 3. Don’t always do the blog
There are so many ways to share content. Share different types of content in
different formats
Case studies
Slideshares
ebooks
If you are
looking do a
more in depth
analysis and
research on a
particular
topic then you
can probably
share your
content in
these formats

22. For the shorter,
sweeter stuff
Images/
Posters
Videos

23. 4. Engage on Social Media
Build a community
around you
Like, share, link and
comment on others
posts
Respond to comments
Try to start
conversations with
other bloggers and
influencers
Share your content on
maximum number of
platforms (twitter,
Facebook, Linkedin,
Tumblr etc.)

24. How to make
content
interesting
Try something Like…

25. Crazy Facts: By Uber
Uber has a website, Instagram,
Facebook and twitter account just for
relaying unusual and interesting facts
They call it:
The most
unimportant
things you’ll
never need
to know

26. Fun and Funny:
Posters by Zomato
Zomatoisanonlinerestaurantsearchengine

27. Boring vs Catchy Blog Titles:
By GE
GE builds new wind
turbines that function
during slow winds
Edison’s ‘monster
doll’ was a failure
VS.
VS.
The blog entries by GE are mostly technology related. Yet,
their titles are inventive and catch attention

28. If you can, target the ultimate
Google had an entire movie on it called The Internship,
starring Owen Wilson and Vince Vaughn

29. 5. Don’t forget SEO
Follow the
trends
Include the
keywords
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30. 6. Use a monitoring tool
To know…
Know
your
engagem
ent level,
shares,
clicks and
likes
The kind
of posts
that are
most
popularOn which
social media
platform
does
majority of
your
audience
reside?
(E.g.
Linkedin,
Twitter etc.)
Who are the
influencers in
your industry

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About Simplify360
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Phone : 347-468-7251
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