Ever heard of that six second video App? Well, some brands are coming up with some extremely innovative and path breaking campaigns that will leave your jaw on the floor!

1. 5 AMAZING VINE CAMPAIGNS
YOU HAVE TO SEE

2. 5 Dunkin’ Donuts’ Super Bowl Vine
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890 Shares 152,507 loops 260 Retweets

3. www.simplify360.com
During ESPN’s Monday Night
Football pregame show, Dunkin’
Donuts unveiled the first television
commercial made completely on
Vine. It featured a team of Dunkin’
Donuts coffee cups taking on and
defeating a team of milkshakes in a
makeshift football game.

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 The Vines were Retweeted on Twitter over 250 times was played
on loop for over a 150,000 times.
 It helped Dunkin’ Donuts enter the social conversation stream
about Monday Night Football, cleverly bringing together their
online and offline presence.
 According to Dunkin Donuts, each #DunkinReplay Vine delivers as
many impressions as a comparable TV spot (at a much lesser cost).
IMPACT

5. 4 Adidas World Cup Soccer
Balls
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1,466 Shares 361,102loops 10.1K Retweets

6. www.simplify360.com
Adidas’ clever Vine showcased the
evolution of the World Cup footballs
right from Mexico,1970, to 2014’s
Brazuca. Adidas capitalized on the
tournament’s popularity, mass
appeal and global audience through
this wonderful Vine.

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 The Vines were Retweeted on Twitter over 10,000 Times was
played on loop for over 360,00 times.
 The Vine took viewers back to the 70’s and back in just under 6
seconds, making many of the older viewers nostalgic. This played a
massive part in it’s success.
 With over 24.1k Followers on their Vine Account, Adidas continues
to grow and expand at an extremely high rate.
IMPACT

8. 3 M&C Saatchi Sydney’s
“Quit”
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203 Shares 375,865 loops 149 Retweets

9. www.simplify360.com
M&C Saatchi created several
individual Vines to beautifully
convey their message: stop
smoking. “Before this video restarts,
another smoker will die.”, reads this
Vine. Hard hitting content at it’s
best.

10. www.simplify360.com
 In the first five days, the three posts altogether got nearly 50,000
likes and 26,000 revines as well as local media coverage.
 While spreading awareness was the campaign’s main goal, some of
the shares included a call to action to donate to anti-smoking
causes; It managed to find donors in under six seconds to support
the campaign.
IMPACT

11. 2 #DisneySide Vine Contest
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344 Shares 773,140 loops 32.1K Retweets

12. www.simplify360.com
Disney jumpstarted a Vine based
competition called Show Your
Disney Side. They invited Disney
fans to get creative with the Vine
app and submit a video that
reflected their true loyalty and
devotion to the brand.

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 The Vines were Retweeted on Twitter over 32.1K times and was
played on loop for over a 750,000 times.
 With the daily winners receiving $1,000 and the grand prize winner
receiving a free Disney vacation plus $10,000 funding for an
extended Vine series, this campaign took off massively.
 It provided Disney with a way to gather creative user-generated ads
to promote their brand.
IMPACT

14. 1 Airbnb: Hollywood&Vines
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350,000 views 184 Retweets

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Although not a purely based Vine
Campaign, this crowd sourced
effort left many a jaw on the floor.
It consisted of a collection of 100
vines that were put together to tell
a story and the result was nothing
short of magnificent. The film
premiered on the Sundance

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 The video created over 75 million Twitter Impressions and brought
in 10,000 new Twitter followers in just under 5 days.
 This was something that was never done before and encouraged
the use of short video Apps to make and create powerful content.
 The final contributors to the film also each earned $100 credit for
an Airbnb stay, thereby encouraging customers to keep an eye on
the page for any future incentive driven campaigns.
IMPACT

17. Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our
latest offerings are Social Marketing Suite for agencies, Social Contact Center
for BPOs and Social Command Center for Enterprises. We enable businesses
to perform Online Reputation Management, Customer Service, Community
Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry leaders like
Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is
also the only company to work with the top media agency groups in the world
like WPP and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea,
South Africa, Saudi Arabia and the Netherlands to name a few. The
company’s products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can
contact us at contact@simplify360.com
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18. Social
Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer
Service, Community Management, Social Media Research & Brand Auditing;
Online Sales Lead Generation, and Consumer Sentiment Analysis.

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