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10 reasons

why

social media monitoring
matters
With billions of tweets and updates
every day on social media
platforms, one can easily wonder if
anyone is listening.
It then becomes imperative for you
to monitor your audience.

Listen and Act!
So here are 10 reasons why social
media monitoring is necessary for
any brand!
1.
To know if your target
audience is getting
your message
The main purpose of your business
is to interact with the TG. If your
communication doesn’t reach
them, it is not worth it.
With social media monitoring you
can keep a track of your customers.
Trace not only if they have received
your message but also get to know
if they have liked it!
2.
To track their responses
Your business depends on the
customer feedback. Are you making
a note of what they are saying?
Our role does not stop at conveying
the brand message to the TG but it
starts from there. Social media
monitoring can help you in gauging
their feedback on various social
media channels across the globe!
3.
To address negative buzz
Controlling negative comments is a
big challenge on social media when
it is shared with the entire world.
Monitor and control further
damage in real time!
Social media monitoring is important
as it tracks real time complaints. It is
very vital to not only pacify but also to
respond to negative buzz at the right
time, which can save you and your
brand from a lot of future damage.
4.
To know what is trending
What’s trending and what’s not can
determine the success of your
business. Keep a watch!
You cannot work in silos. You need
to know what is happening in the
world to grow. And you cannot do
that alone without tracking the
industry and competition! Study
the trend and plan your future
campaigns accordingly.
5.
To ascertain influencers
Brand and business influencers
play a major role in growth. Engage
with them. Track their responses.
Do you know who is talking what
about your brand? Which journalist
or blogger is influenced by you or
can influence your business.
Through monitoring identify whose
opinion matters the most to your
business and start following them.
6.
To discover opportunities
Opportunities never knock, you
have to observe and grab the right
one to make it happen.
Social media is like an ocean with
information galore. To identify the
right TG, monitoring becomes
imperative. Monitor them, know
their likes and dislikes and engage
with them as per your business
needs.
7.
To find out what
competition is doing
Your competition is surely on social
media, trying to convince your
consumers. You need to keep a
tight watch to emerge as a winner.
Monitor what your customers are
talking about your competition,
what they like in them and what
they don’t. Your campaigns/
strategies are based on these
insights. From sales to
development all answers lie in
this study.
8.
To plan ahead
In social media, the goal is to be
proactive and by closely monitoring
you can be the first in the business.
Learn what works in business by
simply monitoring your customers,
influencers and competition. Make
right strategies at the right time.
9.
To reach out to the
prospects
The most important reason to
monitor is to find customers. Find
out who wants what.
Treat each person on social media
as a potential customer. Track
them, monitor their actions and
take relevant steps basis your
business requirements.
10.
To convert well-wishers
in to loyal customers
Social media is the best medium to
find out people saying good things
about you in real time. Leverage
this and convert them in to your
loyal customers.
Just identifying potential
customers is not enough. You got to
convert them in to loyal customers
by knowing their needs and
constantly gauging them.
Conclusion: SOCIAL MEDIA
MONITORING IS THE NEXT
STEP FOR BUSINESS GROWTH
To know more, click here
http://simplify360.com/socialmedia-monitoring
Prerna Jaswant
Account Manager
Simplify360
prerna@simplify360.com
THANK YOU
CONNECT WITH US
About

Simplify360 is the leading social
business intelligence firm based out of
United States and India.
Simplify360 is the world’s first
integrated Enterprise Social Media
Platform. Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for
Enterprises.

Social Business
Intelligence
www.simplify360.com

We enable businesses to perform
Online Reputation Management,
Customer Service, Community
Management, Social Media Research
& Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment
Analysis.
Leaders use Simplify360
Company Has 100+ Clients – Largely in India and America

Partners

World
wide

Brazil and LatAM

Malaysia

Qatar

USA

India

Singapore &
India

Saudi Arabia
Worldwide
Korea
10 reasons why social media monitoring matters

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10 reasons why social media monitoring matters

  • 1. 10 reasons why social media monitoring matters
  • 2. With billions of tweets and updates every day on social media platforms, one can easily wonder if anyone is listening.
  • 3. It then becomes imperative for you to monitor your audience. Listen and Act!
  • 4. So here are 10 reasons why social media monitoring is necessary for any brand!
  • 5. 1. To know if your target audience is getting your message
  • 6. The main purpose of your business is to interact with the TG. If your communication doesn’t reach them, it is not worth it.
  • 7. With social media monitoring you can keep a track of your customers. Trace not only if they have received your message but also get to know if they have liked it!
  • 8. 2. To track their responses
  • 9. Your business depends on the customer feedback. Are you making a note of what they are saying?
  • 10. Our role does not stop at conveying the brand message to the TG but it starts from there. Social media monitoring can help you in gauging their feedback on various social media channels across the globe!
  • 12. Controlling negative comments is a big challenge on social media when it is shared with the entire world. Monitor and control further damage in real time!
  • 13. Social media monitoring is important as it tracks real time complaints. It is very vital to not only pacify but also to respond to negative buzz at the right time, which can save you and your brand from a lot of future damage.
  • 14. 4. To know what is trending
  • 15. What’s trending and what’s not can determine the success of your business. Keep a watch!
  • 16. You cannot work in silos. You need to know what is happening in the world to grow. And you cannot do that alone without tracking the industry and competition! Study the trend and plan your future campaigns accordingly.
  • 18. Brand and business influencers play a major role in growth. Engage with them. Track their responses.
  • 19. Do you know who is talking what about your brand? Which journalist or blogger is influenced by you or can influence your business. Through monitoring identify whose opinion matters the most to your business and start following them.
  • 21. Opportunities never knock, you have to observe and grab the right one to make it happen.
  • 22. Social media is like an ocean with information galore. To identify the right TG, monitoring becomes imperative. Monitor them, know their likes and dislikes and engage with them as per your business needs.
  • 23. 7. To find out what competition is doing
  • 24. Your competition is surely on social media, trying to convince your consumers. You need to keep a tight watch to emerge as a winner.
  • 25. Monitor what your customers are talking about your competition, what they like in them and what they don’t. Your campaigns/ strategies are based on these insights. From sales to development all answers lie in this study.
  • 27. In social media, the goal is to be proactive and by closely monitoring you can be the first in the business.
  • 28. Learn what works in business by simply monitoring your customers, influencers and competition. Make right strategies at the right time.
  • 29. 9. To reach out to the prospects
  • 30. The most important reason to monitor is to find customers. Find out who wants what.
  • 31. Treat each person on social media as a potential customer. Track them, monitor their actions and take relevant steps basis your business requirements.
  • 32. 10. To convert well-wishers in to loyal customers
  • 33. Social media is the best medium to find out people saying good things about you in real time. Leverage this and convert them in to your loyal customers.
  • 34. Just identifying potential customers is not enough. You got to convert them in to loyal customers by knowing their needs and constantly gauging them.
  • 35. Conclusion: SOCIAL MEDIA MONITORING IS THE NEXT STEP FOR BUSINESS GROWTH
  • 36. To know more, click here http://simplify360.com/socialmedia-monitoring
  • 39. About Simplify360 is the leading social business intelligence firm based out of United States and India. Simplify360 is the world’s first integrated Enterprise Social Media Platform. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises. Social Business Intelligence www.simplify360.com We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  • 40. Leaders use Simplify360 Company Has 100+ Clients – Largely in India and America Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea