Telecom Social Media Webinar

1. Paul McQuade Dave Gilbert Managing Partner Founder/CEO Fireworx Digital SimpleSignal

2. Social Media Strategies for the Telecom Industry Paul McQuade Dave Gilbert Managing Partner Founder/CEO Fireworx Digital SimpleSignal

3. Paul’s Background Paul McQuade Managing Partner Fireworx Digital

4. Paul’s Background • 20-year direct marketing veteran, owner of McQuade Group Paul McQuade Managing Partner Fireworx Digital

5. Paul’s Background • 20-year direct marketing veteran, owner of McQuade Group • 14 years working with cable television industry as partner in 1st Team Cable Marketing Paul McQuade Managing Partner Fireworx Digital

6. Paul’s Background • 20-year direct marketing veteran, owner of McQuade Group • 14 years working with cable television industry as partner in 1st Team Cable Marketing Paul McQuade • Helped launch digital tiers, high speed Internet and digital Managing Partner Fireworx Digital telephony

7. Paul’s Background • 20-year direct marketing veteran, owner of McQuade Group • 14 years working with cable television industry as partner in 1st Team Cable Marketing Paul McQuade • Helped launch digital tiers, high speed Internet and digital Managing Partner Fireworx Digital telephony • Now helping SMB’s engage with audiences through Web 2.0 and social media strategies at

9. Custom Social Community

11. Ning Social Community

13. Should We Waste Our Time? • And what the heck is Whufﬁe?

14. Should We Waste Our Time? • And what the heck is Whufﬁe? • The question is not if you will use Social Media but when you will begin

15. Should We Waste Our Time? • And what the heck is Whufﬁe? • The question is not if you will use Social Media but when you will begin • Social media is forcing change in Telecom marketing

17. Our Purpose in this Webinar • Few true experts...We are all learning together

18. Our Purpose in this Webinar • Few true experts...We are all learning together • Show you what we are learning

19. Our Purpose in this Webinar • Few true experts...We are all learning together • Show you what we are learning • Give you a 30,000 foot view

20. Our Purpose in this Webinar • Few true experts...We are all learning together • Show you what we are learning • Give you a 30,000 foot view • Practical ideas that don’t overwhelm your daily workﬂow

22. Social Media Use is Exploding “Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the ﬁndings of the 2008 Cone Business in Social Media Study.”

24. Engaging with your prospects through social media • Get involved in the conversation

25. Engaging with your prospects through social media • Get involved in the conversation • Don’t just promote your products

26. Engaging with your prospects through social media • Get involved in the conversation • Don’t just promote your products • Establish clear-cut goals for your social media program

27. Engaging with your prospects through social media

29. Engaging with your prospects through social media Some worthwhile goals

31. Engaging with your prospects through social media • Deliver your core messaging to target audience

32. Engaging with your prospects through social media • Deliver your core messaging to target audience • Generate buzz

33. Engaging with your prospects through social media • Deliver your core messaging to target audience • Generate buzz • Increase awareness

34. Engaging with your prospects through social media • Deliver your core messaging to target audience • Generate buzz • Increase awareness • Drive trafﬁc

35. Engaging with your prospects through social media • Deliver your core messaging to target audience • Generate buzz • Increase awareness • Drive trafﬁc • Enhance brand equity

36. Engaging with your prospects through social media • Deliver your core messaging to target audience • Generate buzz • Increase awareness • Drive trafﬁc • Enhance brand equity • Generate links that increase SEO

38. Leveraging social media to reduce or eliminate cold calls • Outbound to inbound sales and marketing

39. Leveraging social media to reduce or eliminate cold calls • Outbound to inbound sales and marketing • People now want to do their own research

40. Leveraging social media to reduce or eliminate cold calls • Outbound to inbound sales and marketing • People now want to do their own research • Don’t want to be “sold to”

41. Leveraging social media to reduce or eliminate cold calls • Outbound to inbound sales and marketing • People now want to do their own research • Don’t want to be “sold to” • Your company must be “ﬁndable” in the dialogue

42. Leveraging social media to reduce or eliminate cold calls • Outbound to inbound sales and marketing • People now want to do their own research • Don’t want to be “sold to” • Your company must be “ﬁndable” in the dialogue • You must engage in their conversation

43. Leveraging social media to reduce or eliminate cold calls • Outbound to inbound sales and marketing • People now want to do their own research • Don’t want to be “sold to” • Your company must be “ﬁndable” in the dialogue • You must engage in their conversation • Channel partners will be “discovered” or “found out”

45. 8 Beneﬁts of Social Media Selling

46. 8 Beneﬁts of Social Media Selling

47. 8 Beneﬁts of Social Media Selling • Establish Credibility

48. 8 Beneﬁts of Social Media Selling • Establish Credibility • Sales Prospecting

49. 8 Beneﬁts of Social Media Selling • Establish Credibility • Sales Prospecting • Getting your foot in the door

50. 8 Beneﬁts of Social Media Selling • Establish Credibility • Sales Prospecting • Getting your foot in the door • Navigating customer organizations

51. 8 Beneﬁts of Social Media Selling • Establish Credibility • Sales Prospecting • Getting your foot in the door • Navigating customer organizations • Collaborating across sales teams

52. 8 Beneﬁts of Social Media Selling • Establish Credibility • Sales Prospecting • Getting your foot in the door • Navigating customer organizations • Collaborating across sales teams • Providing customer references

53. 8 Beneﬁts of Social Media Selling • Establish Credibility • Sales Prospecting • Getting your foot in the door • Navigating customer organizations • Collaborating across sales teams • Providing customer references • Building ongoing rapport

54. 8 Beneﬁts of Social Media Selling • Establish Credibility • Sales Prospecting • Getting your foot in the door • Navigating customer organizations • Collaborating across sales teams • Providing customer references • Building ongoing rapport • Ensuring ongoing customer success with postsales support

56. Some Cautions of Social Media

57. Some Cautions of Social Media • Have a plan for managing “negative press”

58. Some Cautions of Social Media • Have a plan for managing “negative press” • Don’t get sucked into the “Twitter Hole”

59. Some Cautions of Social Media • Have a plan for managing “negative press” • Don’t get sucked into the “Twitter Hole” • Be thoughtful and deliberate with your messages

60. Some Cautions of Social Media • Have a plan for managing “negative press” • Don’t get sucked into the “Twitter Hole” • Be thoughtful and deliberate with your messages • Establish company guidelines for what to say and how to say it

62. Social Media Platforms

63. Social Media Platforms It’s confusing out there!

64. Social Media Platforms It’s confusing out there! Our focus today • Blogs

65. Social Media Platforms It’s confusing out there! Our focus today • Blogs • Twitter/FriendFeed

66. Social Media Platforms It’s confusing out there! Our focus today • Blogs • Twitter/FriendFeed • Facebook

67. Social Media Platforms It’s confusing out there! Our focus today • Blogs • Twitter/FriendFeed • Facebook • Linkedin

68. Social Media Platforms It’s confusing out there! Our focus today • Blogs • Twitter/FriendFeed • Facebook • Linkedin • Flickr

70. Blogging

71. Blogging • Powerful SEO tool!

72. Blogging • Powerful SEO tool! • Credibility, thought leader, Expert positioning

73. Blogging • Powerful SEO tool! • Credibility, thought leader, Expert positioning • Relevant, recent information

74. Blogging • Powerful SEO tool! • Credibility, thought leader, Expert positioning • Relevant, recent information • Relational, 2-way medium

75. Blogging • Powerful SEO tool! • Credibility, thought leader, Expert positioning • Relevant, recent information • Relational, 2-way medium • Transparent

76. Blogging • Powerful SEO tool! • Credibility, thought leader, Expert positioning • Relevant, recent information • Relational, 2-way medium • Transparent • Public Relations

77. Blogging • Powerful SEO tool! • Credibility, thought leader, Expert positioning • Relevant, recent information • Relational, 2-way medium • Transparent • Public Relations • Differentiation

79. Twitter - 140 characters

80. Twitter - 140 characters • Contribute to the community

81. Twitter - 140 characters • Contribute to the community • Don’t spam or overpromote

82. Twitter - 140 characters • Contribute to the community • Don’t spam or overpromote • Research/News gathering

83. Twitter - 140 characters • Contribute to the community • Don’t spam or overpromote • Research/News gathering • Build your brand

84. Twitter - 140 characters • Contribute to the community • Don’t spam or overpromote • Research/News gathering • Build your brand • Protect your brand

85. Twitter - 140 characters • Contribute to the community • Don’t spam or overpromote • Research/News gathering • Build your brand • Protect your brand • Engage with customers

86. Twitter - 140 characters • Contribute to the community • Don’t spam or overpromote • Research/News gathering • Build your brand • Protect your brand • Engage with customers • Networking

88. Twitter Tools - TweetDeck

89. Twitter Tools - TweetDeck

91. Twitter Tools - Tweet Later

92. Twitter Tools - Tweet Later

94. Twitter Tools - Tweetbeep

95. Twitter Tools - Tweetbeep “Consumers, and even competitors, are talking about your brand even if you’re not. It’s up to you to join the conversation and work it to your advantage.” Jessica Tsai, Marketing and Social Media, CRM Magazine, June 2009

97. Linkedin

98. Linkedin • Business cards 2.0

99. Linkedin • Business cards 2.0 • Receive introductions

100. Linkedin • Business cards 2.0 • Receive introductions • Increase visibility

101. Linkedin • Business cards 2.0 • Receive introductions • Increase visibility • Get recommendations

102. Linkedin • Business cards 2.0 • Receive introductions • Increase visibility • Get recommendations • Join & participate in groups

103. Linkedin • Business cards 2.0 • Receive introductions • Increase visibility • Get recommendations • Join & participate in groups • Research-partners, industries, prospects, presentations, etc.

105. Facebook

106. Facebook • Previously seen as B2C platform

107. Facebook • Previously seen as B2C platform • B2B possibilities increasing

108. Facebook • Previously seen as B2C platform • B2B possibilities increasing • Build your brand

109. Facebook • Previously seen as B2C platform • B2B possibilities increasing • Build your brand • Build fan base for your products

110. Facebook • Previously seen as B2C platform • B2B possibilities increasing • Build your brand • Build fan base for your products • Relevant to younger, tech- savvy future decision makers

112. Flickr - Photo sharing

113. Flickr - Photo sharing • Transparency

114. Flickr - Photo sharing • Transparency • Makes your people real

115. Flickr - Photo sharing • Transparency • Makes your people real • Promote your products

116. Flickr - Photo sharing • Transparency • Makes your people real • Promote your products • Easy central photo resource for blogging

117. Flickr - Photo sharing • Transparency • Makes your people real • Promote your products • Easy central photo resource for blogging • Conferences, speaking engagements, company outings, diagrams, napkin sketches, etc.

119. YouTube/Vimeo

120. YouTube/Vimeo

121. YouTube/Vimeo • Demonstrate products

122. YouTube/Vimeo • Demonstrate products • Presentations

123. YouTube/Vimeo • Demonstrate products • Presentations • Video speaking oppty’s

124. YouTube/Vimeo • Demonstrate products • Presentations • Video speaking oppty’s • Create video blogs

125. YouTube/Vimeo • Demonstrate products • Presentations • Video speaking oppty’s • Create video blogs • Engage with customers

126. YouTube/Vimeo • Demonstrate products • Presentations • Video speaking oppty’s • Create video blogs • Engage with customers • Let prospects get to know you

127. YouTube/Vimeo • Demonstrate products • Presentations • Video speaking oppty’s • Create video blogs • Engage with customers • Let prospects get to know you • Videos of testimonials

128. Email: dave@simplesignal.com Twitter: http://twitter.com/simplebigcheese SimpleSignal.com Dave Gilbert Founder/CEO SimpleSignal Email: paul@ﬁreworxdigital.com Linkedin: http://www.linkedin.com/in/PaulAMcQuade Twitter: http://twitter.com/mcgmarketing Paul McQuade FireworxDigital.com Managing Partner Fireworx Digital

129. THANK YOU! Email: dave@simplesignal.com Twitter: http://twitter.com/simplebigcheese SimpleSignal.com Dave Gilbert Founder/CEO SimpleSignal Email: paul@ﬁreworxdigital.com Linkedin: http://www.linkedin.com/in/PaulAMcQuade Twitter: http://twitter.com/mcgmarketing Paul McQuade FireworxDigital.com Managing Partner Fireworx Digital

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