Simon Goodall

London, United Kingdom United Kingdom

Global Chief Strategy Officer at MullenLowe Open

Advertising / Marketing / PR

I am a strategist with a proven ability to translate new thinking and insight into award winning work for some of the world’s biggest brands. I am currently running Lowe Open along with my business partner Anthony Hopper. At Lowe Open we connect brands to people's behaviour. Our ideas embrace the convergence of shopper, digital and direct marketing. Previously, I have helped to pioneer the Shopper Marketing approach in UK and Europe and I believe that a deep understanding of buying behaviour should be at the heart of all brand ideas and experiences. I have been part of agency leadership teams since 2004 and have demonstrated an ability to drive growth, inspire teams and develop talent...