Growing Customer Relationships with Email Marketing

Growing Customer Relationships with Email Marketing Chris Sietsema Director, Interactive Marketing Off Madison Ave

Creating Relationships ,[object Object],Source: rob.dunfrey

[object Object],Creating Relationships

Creating Relationships ,[object Object],Source: procsilas

Creating Relationships ,[object Object]

Anatomy of an Email From Name Subject Line Pre-Header Body Link Tracking Unsubscribe Physical Address Header

Email Malpractice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Malpractice ,[object Object]

Email Malpractice ,[object Object],"If you can not measure it, you can not improve it." - Lord Kelvin

Email Malpractice ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Sherpa

How to Send ,[object Object],Source: mobilestreetlife

How to Send ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: theakshay

How to Send ,[object Object],Source: Campaign Monitor

Testing Procedures ,[object Object],B A

Testing Procedures ,[object Object],Source: Danilo Pivato

Testing Procedures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Testing Procedures Subject Line From Line Promotion

Testing Procedures ,[object Object],Promotion 1 From Name 1 Subject Line 1 Promotion 2 From Name 1 Subject Line 2 Promotion 2 From Name 2 Subject Line 1 Promotion 1 From Name 2 Subject Line 2

Testing Procedures ,[object Object],Promotion 1 From Name 1 Subject Line 1 Promotion 2 From Name 1 Subject Line 2 Promotion 2 From Name 2 Subject Line 1 Promotion 1 From Name 2 Subject Line 2 5.5% 6.5% 5.0% 7.5%

Testing Procedures ,[object Object],Promotion 1 From Name 2 Subject Line 2 9.09 Influence 63.64 Influence 27.27 Influence

Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Click Revenue

Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Epsilon.com Source: Nick Sayers

Key Elements ,[object Object],[object Object],[object Object],[object Object],@ = $ $ $ $

Lifecycle Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lifecycle Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Lifecycle Marketing TIME @ Days Hours Seconds

List Segmentation ,[object Object],Never Purchased Single Purchase Repeat Purchase Raving Fans

Predictive Modeling Dogs and Cats Living Together...

Predictive Modeling ,[object Object],Ask Watch

Predictive Modeling Dogs and Cats Living Together... Open Rate Cats Dogs Both

Predictive Modeling Dogs and Cats Living Together... Click Rate Cats Dogs Both

Business Intelligence Customer Database

Business Intelligence Customer Database ,[object Object],[object Object],[object Object],[object Object]

Business Intelligence ,[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growing Customer Relationships with Email Marketing

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