2. Presenting:
Shumaila Siddiqui
Arsal Aftab
Sohail Anwer
Huba
Agha Shoaib
Unnas

3. “Business has only two functions - marketing
and innovation”.
Milan Kundera

4. “LOW MARKET SHARE OF SHAHEEN AIRLINES
PAKISTAN”.

5. Contents
• Descriptive Research
(Description of marketing
problems, situations,
market etc) :-
1) Time Schedule
2) Delay of the flights
3) Mishandling of lost
baggage
4) Standard of services
• Causal Research
(Marketing research to test
hypothesis about causes
and effects) :-
1) Time punctuality
2) lack of motivated staff
3)

6. Exploratory hypothesis:
• Exploratory research is a type
of research conducted for a problem that has
not been clearly defined.
• After the research is conducted we draw a
hypothesis.

7. • Service not up to the standard
• Highly competitive market like PIA and AIR
BLUE .
• Pricing strategy issues
• The aircrafts are too old and out of order
• Timings

8. Descriptive hypothesis
• A descriptive hypothesis can be defined as a
hypothesis that cautiously describes a
behavior in terms of its particular
characteristics, and/or the situation in which
it occurs.

9. 1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
1st Qtr: 45% OF THE PEOPLE DON’T LIKE THE SERVICE
2and Qtr:15% THINK IT IS EXPENSIVE.(NOT WORTH IT)
3rd Qtr: 30% TIME PUNCTUALITY
4th Qtr: 10% COMPLAINS ABOUT CUSTOMER CARE SERVICE.

10. Questionnare
1. Do you like the food served in Shaheen Airline?
• Good
• Moderate
• Bad
2. Do you get the value for money?
• Yes
• No
3. Are you satisfied with the current service?
• Yes
• No

11. 4. How often do you travel in airlines?
• Once a year
• Once a month
• Once a week
5. Which domestic airline do you prefer the most?
• Pakistan International Airlines (PIA)
• Shaheen Airlines
• Air Blue
• Bhoja Airlines
6. Are there any other issues in Shaheen Airline?
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
7. What changes would you like to see in Shaheen Airline in the future service?
_______________________________________________________________________
_______________________________________________________________________
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12. Causes of low market share:
• Poor services
• Lack of punctuality
• Old fleets
• Poor customer care
• No TQM(total quality management)
department
• Inability to cope up with the market trends

13. ANALYSIS:
• It is due to poor quality and inefficient and
bad management that the market share is
decreasing rapidly.
• Low level of motivation within the
employees resulting in lower market share.
• Inability to get the latest technological
changes resulting in lower sales hence lower
market share.

14. Decision
• In order to increase their market share and survive in the
market shaheen airlines has to bring some major changes
and have some developments:
1. Revise the management
2. Technological advancements
3. Appropriate pricing and marketing.(below the line and
above the line)
4. Conduct market research and ask what hold them back
5. Improve their services
6. Either bounce back in the market(survive) or shut down!