Life of an entrepreneur

1. PRESENTED BY:-
SHUBHAM MITTAL 12-MEU-083
VIKAS HOODA 12-MEU-091

2. OBJECTIVES:-
To Create entrepreneurial spirit.
To know how a company earns the profits.
To study business model for revenue plan.
To know why entrepreneurship is to be encouraged
in today’s society
To know how marketing is done for promotion.

3. INTRODUCTION:
Why our society need entrepreneurs in today’s world?
Job creation and innovation are the quick answers, but how
else do society rely on entrepreneurship?
For inspiration...that feeling of "WOW!" we get when we hear about
someone who created something amazing from nothing.
To model courage - People want to be courageous in life but fear
holds them back. Entrepreneurs are a living example that you can step
beyond your fear.
To accelerate innovation - implementing new ideas in large
corporations can become so difficult and slow that employees stop
being innovative. Entrepreneurs bring things to life quickly.

4. WHY ENTREPRENEURSHIP NEEDS TO BE
ENCOURAGED IN TODAY’S SOCIETY?
Only a few of parents want their children to be
entrepreneur and even if they do, they don’t know how to
assist and train them.
Create Jobs (Entrp.-Ideas-venture-materializesd-jobs
and positions)
Change lives (Any idea of an entrp. that becomes the
success)
Innovation (To transform the way we live and the way
we do things)
Economic growth (Entrp-ideas-risk-business-economy
grows)

5. Once in a lifetime,
God gives us an opportunity
to create a dent in the universe.
And this dent is created by
Vijay Shekhar Sharma.

6. “I learnt that there’s no shortcut to
success. Only sheer hardwork will
get you where you want to be.
Moreover, it’s important to love
what you do and work towards
your goal with great focus and
determination.”
Vijay Shekhar Sharma MD, One97 Comm.
D.O.B: 08 JULY 1973

7. Vijay Shekhar Sharma, Paytm founder is a young and dynamic
business stalwart and is extremely positive in both thoughts and action.
 The first engineer in his family.
Encouraging and supportive family background.
He hailed from a very small town and completed his education from
Hindi-medium .
He had embarked on the notion behind this fantastic website and has
taken it to glorious heights and fame.
He started his maiden enterprise Indiasite.net, a search engine that he
later sold off, while still being an undergraduate student at DCE.
Some brief assignments taken by him:
 At Lotus Interworks in New Jersey,
Assured of having saved enough money for his dream project, he
quit his job at Lotus when he was just two months into completing
a year at the company.
(MYTH: Entrepreneurs are academic and social misfits )
ABOUT FOUNDER

8. One97 runs Paytm, India’s largest digital
goods marketplace .
One97 Communications Ltd. is India’s leading
mobile internet company.
Headquartered in New Delhi.
One97 also invests in early stage mobile
companies through the One97 Mobility Fund
(OMF).
One97

9. Year 2000 saw the birth of One97, a people search
company.
India’s early telecom years saw the birth of the
missed-call phenomenon to save on talk-time costs.
He had a mobile phone and used to get missed calls,
but had no clue about the caller’s identity.
So he started One97 to enable consumers to find the
name of the person who was calling by simply
messaging the number to 197.
REASON BEHIND THE BIRTH OF
ONE97……..

10. Paytm is India’s largest mobile commerce platform.
It started by offering mobile recharge and bill payments and
today it offers a full marketplace to consumers on its mobile
apps.
They have 200 million registered users.
(Source: http://one97.com/about-one97)
Paytm is the consumer brand of India’s leading mobile
internet company One97 Communications.
One97 investors include SAIF Partners, Intel Capital and
SAP Ventures.
Acc. To Paytm, ”Our approach is simple – to design
something we’d LOVE to use ourselves”.
ABOUT PAYTM:

11. ABOUT PAYTM(conti.):
Making stuff easy and intuitive is not only their goal. In
addition to usability, they strive to create accessibility,
convenience and credibility.
Simplicity reflects in their home page design and this
mantra has been followed throughout the site and even
their apps.
The world is increasingly mobile: people want access
from wherever they are, whenever they need it.

12. How to access it?
1. Write www.paytm.com in web adresss.
2. Enter the details of your recharge/bill
3. Go for payment via card/ banking/ WALLET
options and your recharge is done.
Simplicity
and easy to
use

13. •“Gone are the days when one used to look for the nearest recharge
shop to recharge mobile phone, DTH or datacard”. With improved
mobile Internet speeds, making online payments, it’s easy.
•Offers mobile recharge and online bill payments and e-commerce
store ranging from fashion, books to sports, fitness and outdoors.
Why People like using Paytm?
•Interface
•Ease of use
•Features - Fast Forward,
Wallet feature
•After the payment, Paytm sends a
receipt to the registered e-mail id
and details of the transaction.
However, one can keep track of
orders through order history.

14. PAYTM WALLET:
•Paytm Escrow
Your money is yours till you get what you paid for Paytm will pay the merchant only when you
are satisfied with your order, so relax and shop more confidently.
•Safe & Secure Payments
RBI approved wallet for online payments, and certifications like PCI DSS, Paytm is the single
most trusted consumer payments brand in country.
•Mobile Friendly
Our customers love us on mobile, and it has made us the largest mobile processor in the
country by a huge margin.
•Easier Way to Pay
Pay instantly with Paytm Wallet for online shopping, a movie, a cab ride or a quick lunch
from your phone, on the go, any time of the day.
•P2P Transfer
Transfer money instantaneously from your wallet to another Paytm Wallet. Just provide the
mobile no. or email ID of the recipient and money is instantly credited to his/her wallet.
•Explore the Hottest Deals
Explore thousands of hot deals from various retailers and avail wallet offers.

15. One can use his/her Paytm Wallet across a wide range of merchants
Source: www.paytm.com

16. IF THE TRANSACTION IS UNSUCCESSFUL…
•The money will be refunded to Paytm Wallet if any of the transaction fails due to
any reason.
•Also if there is any wrong order placed or damaged product received, there is a
return policy as of collecting the order and refund it after inspection.
•A Promo code, once used is not refunded in case of cancellation of order either by
customer or Paytm.
•The maximum value that can be stored and utilized in a month in a Paytm Wallet is
INR 10,000/-
•The maximum value that can be transferred from P2P or bank account in a single
transaction is INR 5,000/-
•The maximum value that can be transferred from P2P or bank account in a single
month is INR 25,000/-
•Any value in Paytm Wallet must be utilized within 6 months from the date of last
transaction or within 6 months from the date of activation; whichever is later.
•The money will be refunded to Paytm Wallet if any of the transaction fails due to
any reason.
•Also if there is any wrong order placed or damaged product received, there is a
return policy as of collecting the order and refund it after inspection.
•A Promo code, once used is not refunded in case of cancellation of order either by
customer or Paytm.
•The maximum value that can be stored and utilized in a month in a Paytm Wallet is
INR 10,000/-
•The maximum value that can be transferred from P2P or bank account in a single
transaction is INR 5,000/-
•The maximum value that can be transferred from P2P or bank account in a single
month is INR 25,000/-
•Any value in Paytm Wallet must be utilized within 6 months from the date of last
transaction or within 6 months from the date of activation; whichever is later.
•There are customer cares availaible 24*7 and e-mail ids too.

17. Hindustan Times-19th August 2014
NEWS CLIPPINGS

18. BRANDS LINKED WITH PAYTM

19. 20 Million users.
7 Million App Downloads and growing ever
faster.
 Processing Rs.3 Crore transactions daily.
Mostly debit cards are used.
The peak traffic is between 10:00 AM to 1:59
PM and 6:00 PM to 9:59 PM.
Transactions reach their minimum at 4:00 AM in
the morning.
(Source:http://one97.com/about-one97)
Interesting facts about the
company:-

20. YIPPEE! TO
RUPEE!
(Sep.14-Jan.15)
•The marketing association between the two leading brands
lasted for five months.
•Paytm had tied up with ITC’s YiPPee! Noodles in a deal
worth Rs 250 crore to launch ‘YiPPee! to Rupee’ campaign.
•Every time a person bought a pack of YiPPee! Noodles priced
between Rs 5 to Rs 40, he/she got a Paytm coupon of the
same value inside the pack.
•Acc. to Shankar Nath, Senior Vice President, Paytm “It was
also a loyalty reward for existing consumers of both the
brands”.
•The report (4thOct.14) stated that the company registered
about 6,00,000 orders a day and transactions worth about
Rs. 300 crore every month.
Source:(http://www.entrepreneurindia.com/news/Paytm-Inks-Rs-250-crore-
marketing-deal-with-ITC-brand-Yipee-5507/#scrl-top)
TIE - UPS FOR MARKETING

21. PEPSICO PAYTM RECHARGE (Apr.14-May14)
•Bollywood actor as well as Pepsi and Lays brand ambassador,
Ranbir Kapoor was featured in a fun ad-film “Is T20 season
harr koi jeetega” started on April 18, 2014
•Latest one is WORLD CUP 2015 Offer. (WC20)
Source: http://www.pepsicoindia.co.in/media/Press-Releases/release-21_04_2014.aspx

22. •Paytm has tied-up with ice cream
franchise Kwality Walls.
• As per deal, Kwality Walls will give
away a discount of Rs 10 on prepaid
recharges and postpaid mobile payments to
all its customers who purchase a Cornetto.
• Calling it the ‘Cornetto Love Ka
Recharge’ offer, it is valid only till
March 31, 2015.
• This offer is a way of combining two
treats into one for the users.
•Shankar Nath, Senior Vice President,
Paytm said., “With 6 million Paytm
recharge code on Cornetto cones, we are
confident of that this will be a mega
successful offer,”
‘Cornetto Love Ka Recharge’
(20 Feb.15 - 31Mar.15)
Source:
(www.bgr.in)

23. How does Paytm manage to attract new
users?
•Whenever anyone see the offers from paytm , 2 offers out
of 3 would be for a first time user ie. it's for a new user.
•So it tempts a person who is not in paytm to make an
account or those who already have an account, they make
multiple ones.
• So these websites can add lots of new users and thus
more revenue from the advertisers in the website.

24. As a popular platform , it charges companies to get
featured, build partnerships, offer their coupons and such. as
any other startup they may take some more time to break even
and earn profits if they are not currently.
There are three business models for generating revenues –
(a) commissions from telcos/DTH providers for each
recharge done on the site
(b) a small fee from customers when they opt for coupons
and fees from merchants who come on board. The merchant
model varies, though.
(c) while some pay for listing their coupons, others pay for
distributing those and so on.

25. PLANS:-
• Planning to set up close to 50,000 retail shops in India that will help
people recharge their digital wallet and also provide basic customer
care.
•It has close to 20 million active users which is more than the number
of credit card users in this country.
•To launch Rs 100-crore ad campaign.
Source: (http://www.bgr.in/news/paytm-is-setting-up-50000-retail-shops-in-india-to-make-
digital-wallets-a-habit/ )

26. PAYTM App Data Report:
•Android app brings close to 59% transaction, while iOS app stands at 7%. Other
browsers stand at 23%, while iOS+Android browsers bring 9% transaction.
•In terms of app analytics, PayTM team shared couple of data points with
NextBigWhat team and this is useful for the app developer audience.
SOURCE: NEXTBIGWHAT.COM

28. 2014 – Paytm App is a finalist at the international Meffys in Consumer
Trust category
2014 – Paytm is Gold Winner at the MMA Smarties in the Mobile
App category
2014 – Paytm is Silver Winner at the MMA Smarties in the
mCommerce category
2014 – Paytm gets recognized among Delhi/NCR’s Top 50 Brands at
a celebration by Paulwriter
2014 – Paytm wins the Best Mobile Money product at the 4th India
Digital Awards
2013 – Paytm wins Knowledge Faber Best Mobile Wallet Program
Award
2013 – Paytm wins a special mention in m Billionth Awards in
mCommerce/ mBusiness category
2012 – Paytm is recognized as the Most Innovative Startup of the
Year at the Entrepreneur India event organized by Franchise India
AWARDS&ACCOLADES

29. 2011 - Vijay Shekhar Sharma won ‘Mobile Entrepreneur of
the Year’ – WAT Awards
2011 - ‘Best VAS Innovative Product’ for One97’s product
Talk2Me - ET Telecom Awards
2011 - Finalist in m-Billionth award South Asia : Recognised
as the Top 6 companies - Voice & Data’s Telecom Awards
2010 - ‘Company of the Year’ by ET Now, IndiaMart Leaders
of Tomorrow
2009 - Ranked 10th fastest growing technology company in
India - Deloitte Technology Fast 50 India Program
2009 - ‘Emerging Company of the Year’ - Voice & Data’s
Telecom Awards 2009
Source: (www.paytm.com)

30. CONCLUSION:
Paytm saves customer’s time on going to separate
websites for separate payments.
Most importantly, it's very easy to use.
 In a nutshell, it is one useful app that can really
come in “handy for customers” and is definitely
worth a try.
Paytm for Android is available for free on Google
Play store.

31. THANKS!!!