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Shubham Jain
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Evolution of brand NIVEA in 20th century
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Nivea
1.
NIVEA evolution ofbrandNIVEA in20th
century Shubham Jain IMT-Ghaziabad
2.
1911 – 2014
Packaging Evolution of NIVEA creme
3.
1912 ‘With the
likeness of a lady’ The first advertisement of NIVEA
4.
1924 ‘NIVEA boys’
and ‘NIVEA girls’ Campaign
5.
1960’s Inflatable NIVEA
ball at European beach resorts became a runaway success
6.
‘Only Me’ Campaign
1973-1988 On its way to become a global company…
7.
NIVEA’s unique positioning
of its deo. Launch 1991
8.
1992 ‘Blue Harmony’ Human
togetherness
9.
April 2006, NIVEA
haus in Hamburg, Garmany
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