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- 3. - INTRODUCTION Road mabe - Question - Quote ( talk about us ) - Definition of public relation - Nature - Objective - Competency function - Essential function - Model - Advantage - Disadvantage's - Ethics - Skill of PR Member - definition review - Outline
- 4. What do u know about PR ?
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- 7. Management function that establish and maintain the relationship between an organization and the public on whom it’s success or failure depends - Definition • Other definition : using communication to adapt relationships between organizations and their publics’ (Carl H. Botan “International public relations: Critique and reformulation” in Public Relations Review, Vol. 18, No. 2, 1992: 149-152)
- 8. Public relations is the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive image. - Nature
- 9. • Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. • The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. • Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. - OBJECTIVE
- 10. • It provides relevant information on planning technical and organizational developments, inventions and their potential utilization, etc. • The scope of public relation is wide and also include political field. Entrepreneurs, teachers, political leaders, social workers, religions, leaders are all involved in public relations day in and day out. • In business public relation is tool of management like marketing, production and finance. It is investing and creating asset for an organization which is finally reflected in improved performance profitability, and growth of the organization.
- 11. 1. internal public relation 2.External public relation 3.Community public relation 4.Media relation 5.Trusted counsel - Competency function
- 12. - Communication within an organization. Mission Statements: Helps employees set priorities and goals Calibrates employees to the shared goals and milestones for an organization 1-Internal Relations & Employee Communications
- 14. Establish the relation between organization and benefit’s 3- community relation
- 15. Develop public trust and digital marketing 4-media relation
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- 17. planning Management Evaluate 5-Trusted counsel
- 18. R = Research A = Action C = Communication E = Evaluation -Marston’s four-step “ ” model describes the PR process:
- 19. research strategic and plan implement , exudate and communicate evaluate publicity and special events issues management crisis management -Essential function
- 21. Credibility Cost Avoidance of Clutter Lead Generation Ability to reach specific groups Image Building -Advantages.
- 22. Difficult to quantify PR benefits Lack of control ‘Deft’ management required -Disadvantages of PR
- 23. -Ethics
- 24. -Skill of PR member Strategic Message Development Media Relations and Publicity Presentation Skills Training Media Training and Coaching Opinion/Editorial Writing Press Conferences Media/Press Kits Collateral Materials Audio-Visual Programs Video News , Releases and Blogs Market/Issue Research Special Events Working under stress Initiative
- 25. Advertising – Information placed in the media by an identified sponsor that pays for time or space. Marketing – Management function that identifies human needs and wants, and offers products and services to satisfy those demands by targeting customers -Definition review:
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- 27. 2/ Publicity – Information from outside source used by the media because it has news value. 3/ Government relations – Involves flow of information to and from legislative bodies. 4/ Lobbying – Primary purpose is to influence legislation and regulation -Definition review:
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