packgaing its introduction, types, functions, IIP,problems n factors labelings and marking

1. INTERNATIONAL
MARKETING

2. PACKAGING

3. INTRODUCTION
 Packaging is a process of covering, wrapping
of goods into a package. Packaging involves
desinging & producing the wrapper for a
product.
 Packagingis next to grading
and branding
 Packaging is essential for
Offering goods in safe, and
secured position to
consumer

4. TYPES OF PACKAGING
CONSUMER PACKAGING INDUSTRIAL PACKAGING
-Designed for consumer - industrial packaging is
convenience & appeal, focuses on the handling
marketing consideration convenience & protection
& display during transportation
- The main emphaises - the main emphaises
Is on marketing is on logistics

5. FUNCTIONS OF
PACKAGING
PRIMARY FUNCTION
Presentation
convenience Protection
Economy Preservatio
n

6. Primary functions……..
 PRESENTATION:
presentation of product should be
attractive & eye catching

7.  PROTECTION
- protection increases life
cycle of a product
 PRESERVATION
- It preserves original colours,
Quality, favour etc
 ECONOMY
- Packaging of a prodcut should be
economy
 CONVENIENCE
- packaging should be light to handle

8. SECONDARY FUNCTION
Containme
nt
Identifica
Handling
tion
Suitabilit
Labeling
y

9. Secondary function
 Containment:
- premeasured , preweight and then placed in
box
 Identification :
- packaging helps to indentify the products
easily
 Labeling :
-it helps to promote the sale of goods

10. Handling:
- when package is light in weight it
facilitate easy handling of cargo
Suitability:
- packaging should be match with the
product

11. Factors for package design in
international market
Physicalcharacteristics
Language, colour and size
Economy
Container
Convenience

12. Indian institute of packaging
The Indian institute of packaging was
setup in Mumbai on 14th may 1966
Indian institute of packaging is a
registered body under the societies
registration Act
Laboratories are in Delhi , Chennai &
Kolkata

14. Role of IIP in export
packaging
 Grapes
Mangoes Mangoes

15. Vegetables
Handicrafts Handicrafts

16. LABELING AND
MARKING
 The label is printed matters that appears on the
package
 Marking means putting some identification mark on
the package during transportation and
wharehousing

17. Types of labels
Brand label
Grade label
Informative
label

18. Some other international labeling
symbols in use are as follows
s
clamp keep away
from water
Do not
clamp Do not use
hand hook
Keep away This way up
from sunlight

19. Problems in product
packaging
Over
Breakage
weight
Moisture
and
Pilferage
temperatur
e