Entrepreneurship Project - Business Plan Sample - Beverage Shop (Name - Day's Beverages)
Include:
Executive Summary
Competitors
Our Unique Selling Proposition (USP)
Functional Structure
Our Physical Resources
Our Production Process
Our Human Resource
Marketing Strategies
Packaging
Distribution Process
Our Financial Projections and Budget
Start-up Cost
Selling Price of Products
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6. Functional Structure
Managing Director
Director Of
Human Resources
Director Of
Production
Director Of
Management
Director Of
Marketing
Director Of
Distribution
Finance
Dept.
Accounts
Dept.
Employment, Selection &
Wages Department
Tea Garden Fruit Garden Tea & Juice
Factory
Quality
control &
Improvement
Department
Planning
Dept.
Organizing
Dept.
Motivation
Dept.
Controlling
Dept.
On Spot
Action Dept.
Advertising
Dept.
Publicity &
Sales
promotion
Dept.
Personal
selling &
Public
Relation
Dept.
G.M.
Area
Managers
Transport
Dept.
Store Dept.
Home Delivery
Dept.
Area Based Employees
10. Processing Unit
Industrial Raw Materials
Unprocessed Tea
From Garden &
Coffee
Unprocessed
Fruits From
Garden
Factory
Distribution Unit
Factory
Distribution Units
Tea Preparing Juice Preparing
Prepared Tea &
Juices @ your
Door step
Processed Tea & Fruits
Processed Tea For Export
26. Selling Price of Products
Cold Coffee
Cold Sparkle Rs. 50
Tropical Iceberg Rs. 60
Iced Eskimo Rs. 60
Cold Igloo Rs. 70
Cold Chocolate Drink Rs. 80
After Coffee Mint
Mint Candies Rs. 10
Mint Lollipops Rs. 10
27. Selling Price of Products
Thirsty Quenchers
Packaged Drinking Water Rs. 20
Orange Juice Rs. 60
Apple Juice Rs. 60
Spritzers
Green Apple Soda Rs. 50
Lychee Soda Rs. 50
Strawberry Soda Rs. 50
28. S.No. Particular Units Rupee
a) Sales 5,000 @
Rs.150
7,50,000
b) Cost of Sales 5,000 @
Rs.70
3,50,000
c) Gross Profit = a-b 4,00,000
Fixed Expenses (Cash)
i) Salaries 2,00,000
ii) Rent 50,000
iii) Utilities 30,000
vi) Monthly interest on the loan taken 50,000
v) Transportation 20,000
vi) Miscellaneous 5,000
d) Total fixed expenses (Cash) 3,55,000
e) Depreciation(Non-Cash) 2 L @ 10% 20,000
f) Total fixed exp. (Cash & Non-Cash) = d+e 3,75,000
g) Operating profit or loss = c-f 25,000
h) Taxes = use 25% on Profit only 6,250
i) Net Profit/or Loss = g-h 18,750