Etail Conference is an event for multi channel & pure play retailers. Capture eCommerce Growth in Q4 & Beyond

1. August 9th-12th, 2010 The Hilton – Baltimore
www.etaileast.com
Capture eCommerce Growth In Q4 & Beyond
Optimize the core fundamentals of your eCommerce business
Keynote Presentation
Highlights:
"Great conference. Very relevant topics with the right mix of Gilbert Fiorentino
high level trends in ecommerce and tactical insights to drive Chief Executive –
Technology Products Group
the business. Perfect place to connect with industry leaders." Systemax
(TigerDirect.com,
–Miguel Almeida, VP Online Merchandising & Operations, Walgreens.com CompUSA, CircuitCity.com)
Gilbert will discuss Retail 2.0 – The
Interactive Networking: Retailer-Led Content: Intersection Of Retail & The
Internet. Online shopping offers a
Enjoy 9 Exclusive Retailer-to- Over 85% of all eTail wonderful experience from home,
Retailer Networking Opportunities presentations will be delivered but many consumers still want to
by attending our Industry by retailers themselves. That see, feel, and touch the items they
Workshops, Private Executive-Level means you’ll gain tactical are buying. This session offers
insights into how Systemax is actually
Lunches, Card-Swaps & thought- knowledge from the executives that leveraging the best aspects of online
provoking Think Tanks. Build long- are putting strategy into action. shopping in-store, making retail an
lasting relationships with your all new experience. See page 9 for
retailer peers! See page 2. more details.
Brian Bradley
EVP HSN.com and
Executive-Level Participation: Advanced Services
HSN
Over 57% of the speaker faculty at eTail is a VP, SVP or a President of
Brian believes that if you can find a way
their retail organization. In addition, 81% are brand new to the show, to keep your customers engaged and
and never participated at an eTail before. You’ll gain new insights and consistently deliver on your promises,
strategies that you can immediately apply to your business! you can build an emotional connection
between your brand and the consumer.
In this highly tactical session, Brian will
reveal The Top 7 Things That Will
Fuel The Growth Of Your Brand and
RETAILERS GET $200 OFF BEFORE JUNE 1ST explore what’s worked, and what
PLUS: FREE ACCESS TO AUDIO PRESENTATIONS FROM THIS EVENT (A $550 VALUE!!) hasn’t, for HSN.com. See page 10 for
more details.
Lead Sponsors:
Organized by:
Register Today: Call: 888-482-6012 Email:Fax: 416-598-1452
Call: 866-691-7771 etail@wbresearch.com Web: www.etaileast.com

2. Every speaker is REQUIRED to end their
presentation with 3 actionable take-aways
from their discussion. You’ll walk away with
over 153 tactics (from over 51 customized
sessions) that you can action immediately after
you get back to the office.
Special Events
Monday, August 9th, 2010: Wednesday, August 11th, 2010:
4:35 PM: 1:05 PM:
Retailer-Only Card Swap Invitation-Only C-Level Workshop & Private Lunch
This activity is the “retailer-networking” highlight of the 2010 program and you can’t What is top-of-mind for retail and online CEO’s today?
miss it. In this “speed dating” like atmosphere, you’ll meet like-minded retailers whose Profitability; revenue maximization; customer retention;
strategies will become your own after 3 more days of networking. Be sure to bring lots effective product extensions; and financial performance. All
of business cards! these issues and more will be discussed during this closed-
door session. This Invitation-Only, high-level networking
5:30 PM: opportunity is exclusive to eTail! It is designed as a
eTail 2010 Welcome Reception brainstorming and networking workshop for CEO’s and
At the end of the Advanced Search Forum and Email Marketing & Segmentation Day, Presidents only. It is also limited to 20 participants and is
exclusively for retailers. Join our roundtable facilitators and
join retail executives in this relaxed environment. For those just arriving, this is a perfect
workshop participants at this session.
opportunity to get all of your registration materials and jumpstart your networking
activities at this welcome cocktail reception. Visit www.etaileast.com for updates on participants! If you
are interested in attending, and are a qualified retailer, email
Jarrett Spagnoli at jspagnoli@wbresearch.com or call him at
646.200.7463.
Tuesday, August 10th, 2010: 1:50 PM:
Multi-Channel Consumer Marketing Workshop: The
8:10 AM: Touch Points To Success
Card-Swap
Hosted by: Dan Scott, Chief Marketing Officer, Scott Kay
This is your very first big opportunity to network! You’ll immediately meet and
exchange cards with your fellow attendees. Break the ice and start making Whether your product is luxury or mass, this workshop will
connections! show you how to supercharge your marketing campaign in
a highly successful, yet uncommon formula. In this
12:25 PM: memorable multi-channel marketing session, Dan will offer
key examples and customized solutions on the spot. He’ll
Invitation-Only SVP/EVP/CMO Workshop & Private Lunch
take a complication from the audience and offer a solution
Hosted by immediately.
This Invitation-Only, high-level networking opportunity is exclusive to eTail! It is
designed as a brainstorming and networking workshop for CMO’s, EVP’s and SVP’s 4:15 PM:
only. It is also limited to 25 participants and is exclusively for retailers. Join our Retailer-Only Think Tanks
roundtable facilitators and workshop participants at this session. Visit
Enjoy quality one on one time with eTail retail speakers in
www.etaileast.com for updates on participants! If you are interested in attending, and this Retailer-Only roundtable session. Build new
are a qualified retailer, email Jarrett Spagnoli at jspagnoli@wbresearch.com or call him relationships with fellow retail executives in this special
at 646.200.7463. brainstorming session. Network and relationship build with
peers in your industry who have similar challenges.
5:10 PM: Choose One Of Five Think-Tank Themes:
eTail “Bar Crawl” Networking Reception • eCommerce & Multi-Channel Integration For Branded
Manufacturers
Hosted by • eCommerce International Expansion
• On-Site Search Optimization
Join all 700+ of your fellow delegates at this one time opportunity to network and • Focusing On The Fundamentals Of SEO
relax with a drink. Meet all the other retailers at the show and build your personal • eCommerce Re-Platforming
network. Next time you face a challenge, you’ll have a whole list of friends you can
call!
2 Register Today: Call: 888-482-6012 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com
866-691-7771 Email: etail@wbresearch.com Web: www.etaileast.com

3. Agenda-At-A-Glance
Advanced Search Forum Acquire Cutting-Edge Best Practices That Will Improve Any
Monday, August 9th, 2010 Mature Search Operation
9:00 Continental Breakfast & Registration 4:35 Conclusion Of Advanced Search Forum
9:30 Chairperson’s Opening Remarks 4:35 Retailer-Only Card Swap
Rahmon Coupe, CEO, YourAmigo 5:15 eTail 2010 Welcome Reception
9:45 Examining Innovative Paid Search Marketing Strategies At eBay Advanced Search Forum Roundtable Moderators:
Jed Clevenger, Head of Search Marketing, eBay (Each table is moderated by a Retailer and a technical expert; Each
10:20 Interactive Roundtable Discussions table discussion will last 20 minutes)
11:35 Panel Discussion: Examining Cutting-Edge SEO Strategies Table 1:
Kieran John Hawe, Digital Marketing, Disney Digital Books Artificial Intelligence Grows New Revenue from Organic Search
Glenn Feldman, VP Web Operations, Performance Plus Tire Bree Blazak, Vice President, YourAmigo
Mark Carson, President & Co-Founder, Fat Brain Toys Retail Moderator TBD
Josh Himwich, Director of eCommerce Solutions, Diapers.com Table 2:
12:10 Customizing Your Search Campaign – It’s Not One Size Fits All Utilizing Attribution Management To Improve Your
Amy Wong, Senior Marketing Manager, E-Commerce, New York & Marketing Mix
Company Adam Goldberg, CoFounder and Chief Innovation Officer,
12:45 Lunch & Networking Clearsaleing
Retail Moderator TBD
1:45 Panel Discussion: Optimizing On-Site Search To Offer Targeted
Results That Drive Conversion Table 3:
Ian MacDonald, Vice President & General Manager, CenturyNovelty.com Theme TBD
Rob Cox, President, Poolcenter.com Joel Harvey, Director of Production & SEO, Invodo
Christy Clark, SVP, eCommerce, GNC Retail Moderator TBD
2:20 Continuation Of Interactive Roundtables Table 4:
Theme TBD
3:35 Coffee & Refreshments Justin Merickel, VP Marketing and New Product Development,
4:00 Panel Discussion: Exploring Tactical Techniques For Succeeding Efficient Frontier
In The Complex World Of Search Marketing Retail Moderator TBD
Dillon Smith, eMarketing & Social Media Manager, Golfsmith
Stefan Pioso, Senior Marketing Manager – SEM & SEO, Kodak Gallery
Alex Miller, Director, eMarketing, QVC
Email Marketing & Segmentation Day Leverage Email Relevance To To Improve Customer
Leverage Email Relevance Improve Customer Loyalty &
Monday, August 9th, 2010 Increase Sales
Loyalty & Increase Sales
9:00 Continental Breakfast & Registration 4:35 Conclusion Of Email Marketing & Segmentation Day
9:30 Chairperson’s Opening Remarks 4:35 Retailer-Only Card Swap
9:45 Analyzing Purchase Patterns To Drive Better Email Results 5:15 eTail 2010 Welcome Reception
Jennifer Geddy, Director, CRM & Response Marketing, Sony Email Marketing & Segmentation Day Roundtable Moderators:
Electronics (Each table is moderated by a Retailer and a technical expert; Each
10:20 Kickoff of Interactive Roundtable Discussions table discussion will last 20 minutes)
11:35 Panel Discussion: Building A Re-Targeting Strategy That Will Table 1:
Immediately Impact Your Bottom Line Delivering Personalized Email Recommendations To Increase
Adam Golomb, Director of eCommerce, Eat’n Park Hospitality Revenue And Customer Lifetime Value
Group Meyar Sheik, CEO, Certona
Howard Wyner, President, Scentiments.com Retail Moderator TBD
Jay Greenberg, Director, eCommerce, Spencer Gifts Table 2:
12:10 Examining The Steps To Successfully Launch A Dynamic One-To- Personalization 2.0 - What’s Coming Next?
One Email Merchandising Tool Shaun Schooley, VP Client Success, MyBuys
Erick Barney, VP Marketing, Motorcycle Superstore Retail Moderator TBD
12:45 Lunch & Networking Table 3:
1:45 Tear Down The Walls Between Email And Your Website Theme TBD
Larry Cooper, Senior Marketing Manager, Under Armour Infogroup Interactive Executive
Retail Moderator TBD
2:20 Continuation Of Interactive Roundtables
Table 4:
3:35 Coffee & Refreshments Up Close And Profitable: How Segmented, Real-time Marketing
4:00 Increasing Sales Without Promotions: The Value Of Drives Revenue Lift On Retail Site
Segmentation And Editorial Content David Brussin, Founder & CEO, Monetate, Inc.
Patrick O’Connell, Director of CRM, CustomInk Retail Moderator TBD
Lead Sponsors: 3

4. Main Conference Day One
Profitable Multi-Channel Strategies & Tactics
Tuesday, August 10th, 2010
7:30 Registration And Networking Breakfast Inside The Solution 9:40 CEO/SVP Panel Discussion: Assessing Keys To Growth In 2010 & Beyond
Zone David Siegel, SVP of Strategy & Corporate Development, 1-800-Flowers
8:10 Welcome Address & Opening Card Swap Christian Friedland, President, Build.com
Jason Roussos, President/COO, Living Direct
8:15 Chairperson’s Opening Remarks Bill Pryor, COO, Shoebuy.com
Robert Cell, CEO, MyBuys
10:15 Networking & Coffee Break Inside The Solution Zone
8:30 Retail 2.0 – The Intersection Of Retail & The Internet
Gilbert Fiorentino, Chief Executive – Technology Products Group, 11:15 Mark Monitor Case Study With Retail Client
Systemax (TigerDirect.com, CompUSA, CircuitCity.com) Fred Felman, CMO, MarkMonitor
9:05 How Trust Indicators Can Improve Online Conversions 11:50 The Top 7 Things That Will Fuel The Growth Of Your Brand
Tim Callan, VP Marketing SSL, VeriSign Brian Bradley, EVP, HSN.com and Advanced Services
12:25 Invitation-Only SVP/EVP/CMO Workshop & Private Lunch
Hosted by Tealeaf
12:25 Lunch & Networking For All Attendees
TRACK A: TRACK B: TRACK C:
Personalization & Relevance Marketing ROI-Focused Multi-Channel Integration Improved Customer Convenience & Retention
1:25 Chairperson’s Remarks Chairperson’s Remarks Chairperson’s Remarks
Mike Lewis (aka @BostonMike), VP of Matt Williams, Director, Product Development
Marketing, Awareness Amazon Payments
1:35 Improving Your Multi-Channel Integration How to Leverage Your Brand Differences Maximizing The Success Of Your Online
Efforts To Increase Customer Value Across Functions, Channels, & Media Retailing Operation - Customer Experience,
Tom Davis, VP of eCommerce, Kenneth Cole Lou Weiss, Chief Marketing Officer, Vitamin Innovation, & KPI’s
Shoppe Bill Pryor, COO, Shoebuy.com
2:10 Multi-Channel Personalized Product Movies Unlimited Email Marketing Case Ingram Micro Logistics Case Study With
Recommendations: Identifying Quick Wins Study Retail Client
And Quantifying The Value For Multi- Ross Kramer, CEO, Listrak Terry Tysseland, Senior Vice President Operations
Channel Retailers Ed Weiss, General Manager, Movies Unlimited & Supply Chain North America, Ingram Micro
Meyar Sheik, CEO, Certona Logistics
2:45 Panel Discussion: Targeting Customers And The Marketer’s Toolbox – Leveraging A Panel Discussion: Optimizing eCommerce
Improving Your Marketing ROI Through Myriad Of Metrics, Process, People & Fundamentals To Drive Growth
Innovative Personalization & Segmentation Technology To Improve The Customer Shilo Jones, Director, Evogear
Strategies Experience Michael Abolafia, Director of eCommerce,
Alex Miller, Director, eMarketing, QVC Sebastian Pawlowski, Principal Marketing Taylor Gifts
Stephen Fuller-Rowell, Director of eCommerce, Officer, CRM, Amtrak Julie Johnston, VP Merchandising, Drugstore.com
Chinaberry
Jay Greenberg, Director, eCommerce, Spencer Gifts
3:20 Networking & Coffee Break Inside The Solution Zone
4:00 Panel Discussion: Utilizing Interactive Panel Discussion: Leveraging Your Multi- Panel Discussion: Using Your Customer
Merchandising To Drive Conversions Channels To Drive Revenue & Improve The Service Channel As An Opportunity For
Tony Stallone, VP Merchandising and Food Customer Experience Marketing, Increasing Customer
Safety, Peapod Peter Watanabe, Director, Marketing, Engagement & Sales
Rob Cox, President, Poolcenter.com Staples Canada Bethany Gillan, Director of eCommerce
Jason John, VP eCommerce, Redcats USA Rose Hamilton, VP eCommerce Marketing, Retailing & Marketing, Linea Pelle
Daphne Sacco, Head of Display Advertising and Ann Taylor Kassie Rempel, Owner/Founder,
SEM Agency Practice, eBay Sean Coutts, GM of eCommerce, SimplySoles.com
Wal-Mart Canada Jane Judd, Senior Manager, Customer Loyalty
Team, Zappos.com
4:35 Increasing Conversion Rates Through Strategies For Increasing Customer Practical Tactics For Moving Your Customers
Multi-Channel Personalization Engagement Across Channels Through The Shopping Process More Efficiently
Arnold Sookram, Director, Retention Marketing, Peter Hobolt Jensen, Senior Director & Global Ajit Sivadasan, VP/GM Global eCommerce &
Backcountry.com Head, Digital Development, LEGO Sales, Lenovo
5:10 eTail “Bar Crawl” Networking Reception
1st Sponsor to Confirm - TouchCommerce
Main Conference Day Two
eCommerce Innovation – Separating Yourself From The Pack
Wednesday, August 11th, 2010
8:15 Registration And Networking Breakfast Inside The Solution Zone 10:35 Networking & Coffee Break Inside The Solution Zone
9:00 Chairperson’s Opening Remarks 11:20 Keynote Panel: Optimizing Your Marketing Efforts To Drive Sales
9:15 Trends In Social Networking & Mobile Commerce That Will Lou Weiss, Chief Marketing Officer, Vitamin Shoppe
Impact Your Bottom Line Bradford Matson, Chief Marketing Officer, Bluefly.com
David Siegel, SVP of Strategy & Corporate Development, 1-800-Flowers Laura Christine, Vice President of Direct Marketing & eCommerce, SKECHERS
9:50 Utilizing Social Media To Delight Customers & Drive Commerce 12:05 Building A Personalization Strategy That Leverages Relevant
Zita Cassizzi, VP of Dell.com, Dell Offers & Addresses Customer Needs
Kathy Hecht, CMO, AG Interactive, American Greetings
4 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com
888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com

5. 12:40 Invitation-Only C-Level Workshop & Private Lunch
12:40 Lunch & Networking for All Attendees
TRACK A: TRACK B: TRACK C:
Cost Effective Analytics, Usability And Holiday Preparedness & Customer eCommerce Innovation &
Channel Synergy Focused Strategies Multi-Channel Strategies
1:40 Chairperson’s Remarks Chairperson’s Remarks Chairperson’s Remarks
1:50 Panel Discussion: Redesigning Your Site To Actionable Attribution –Removing The Multi-Channel Consumer Marketing
Increase Conversion Rates & Better Engage Smoke And Mirrors To Act On Good Data – Workshop: The Touch Points To Success
Customers Online Dan Scott, Chief Marketing Officer, Scott Kay
Bill Aicher, Director of Web and Marketing, Brandon Proctor, VP of Marketing (CMO), Build.com
Musicnotes.com
Josh Himwich, Director of eCommerce
Solutions, Diapers.com
Ralph Mondeaux, VP, Website Marketing,
Overstock.com
2:25 Thinking Of Re-Platforming Your Site? 10 Panel Discussion: Holiday Preparedness For
Ways To Save Time, Money & Stress 2010 – Protecting Every Dollar And
Leisa Glispy, Director of Global eCommerce, Maximizing Internet Retail Sales
Waterford Wedgwood Royal Doulton Lauren Freedman, President, The e-Tailing Group
Tom Davis, VP of eCommerce, Kenneth Cole
Rob Gough, Affiliate Marketing Manager,
Finish Line
Pat Farrell, Director of Applications
Development, Interactive and New Media, QVC
3:00 Final Networking & Coffee Break Inside The Solution Zone
3:40 Home Grown User Testing: Usability Emotional Experience Design: Creating Turning The Complexity Of Custom
Testing In-House With A Home-Made Lab Online Experiences That Deeply Engage Furniture Into A Simple Online Solution
And Remote Online Testing Tools Customers That Can Be Leveraged Cross-Channel
Archie Miller, Senior Manager, Web Design & Ron Rogowski, Principal Analyst, Forrester John Schroeder, Business Intelligence Manager,
Development, Crutchfield Room and Board
4:15 Retailer-Only Think Tanks
5:00 End Of Conference Day Two
Social Media & Mobile Commerce Summit
Thursday, August 12th, 2010
9:00 Registration & Networking Breakfast 1:25 Panel Discussion: Best Practices For Mobile Site Design And
9:30 Chairperson’s Opening Remarks Navigation
Marci Troutman, Founder, Siteminis Inc. Pat Farrell, Director of Applications Development, Interactive and New
Media, QVC
9:45 Building An Online Community To Drive Measurable Business Mark Lowe, eCommerce Marketing and Digital Manager, Ace Hardware
Results
Rob Harles, VP of Community, Sears Holding Corporation 2:00 5 Easy & Safe (Really!) Ways To Use Customer-Generated
Content To Build Your Brand
10:20 Panel Discussion: Mobile Commerce Trends & Best Practices Jana Eggers, CEO, Spreadshirt
Revealed
Sean Bunner, Operating Vice President, Advanced Services, HSN 2:35 Panel Discussion: Identifying A Practical Way To Monetize
Colin A. Sebastian, Senior Vice President, Equity Research, Internet and Social Media
Interactive Entertainment, Lazard Capital Markets Stacey Santo, VP of Marketing, Rue La La
Maryssa Miller, Director of E-Commerce, Lacoste Laura Christine, Vice President of Direct Marketing & eCommerce,
Executive TBD, Velocitude SKECHERS
Josh Greene, Director of Internet Marketing, 1-800-PACK-RAT
10:55 Coffee & Refreshments
3:10 Coffee & Refreshments
11:25 Assessing How Mobile Commerce Will Impact Consumer
Behavior 3:35 Clique-Sourcing: Getting The Right Crowd & Customer To Your Site
Abhi Dhar, Chief Technology Officer – eCommerce, Walgreens Cecilia Pagkalinawan, Former Vice President E-Commerce & Direct
Marketing, Frette and La Perla, CEO, Styletrek
12:00 Panel Discussion: Leveraging Social Media To Build Content,
Increase SEO Rankings And Create Enhanced User Experiences 4:10 Integrating Social Media Elements Into An eCommerce Website
Marc Parrish, VP of Loyalty & Retention, Barnesandnoble.com Frank Malsbenden, Vice President/General Manager, Vision Retailing
Josh Greene, Director of Internet Marketing, 1-800-PACK-RAT Inc. (Shoeline.com, Bornshoes.com, Shopgeox.com)
12:35 Lunch For All Attendees 4:45 End of Social Media & Mobile Commerce Summit
Lead Sponsors: 5

6. Advanced Acquire Cutting-Edge Best Practices That
Will Improve Any Mature Search Operation
Search Forum
Monday, August 9th, 2010
Cover every aspect of Search (SEO, SEM, On-Site) in an intimate format with your fellow retailers.
Search engine marketing is critical to every online merchant’s business strategy. Pay per click traffic and natural search results are often
the catalyst for your very first interaction with new customers. With search being so critical in driving traffic and annual revenue, you must do
everything you can to optimize your search operation. The Advanced Search Forum is a full day of content that will deep dive into SEO,
SEM and site search strategies being utilized by industry leading retailers. You’ll walk away with in-depth strategies, tactics and
techniques that you can apply immediately to improve your search marketing programs and a level of retail-specific search engine optimization
training that you just can’t get anywhere else.
Presentation Formats:
• 35-minute Panel discussions • 35-minute case-studies • Rotating roundtable discussions (25 minutes each)
With our rotating roundtable format, you’ll receive hands-on tactical knowledge from industry experts and your peers alike. This is your
opportunity to get your questions answered, hear about specific retailer case-studies, and leave with actionable information to help optimize your
marketing budget in 2010 and beyond.
With Moderators from:
9.00 Continental Breakfast & Registration 12.10 Customizing Your Search Campaign – It’s Not One Size
Fits All
9.30 Chairperson’s Opening Remarks
Amy Wong
Rahmon Coupe Senior Marketing Manager, E-Commerce
CEO New York & Company
YourAmigo
Amy manages all aspects of search for her organization and pretty
much all marketing that drives consumers to the web. She is also a
9.45 Examining Innovative Paid Search Marketing
firm believer that diverse retailers must take diverse approaches to
Strategies At eBay
managing their search marketing budgets in order to achieve success.
Jed Clevenger Amy will take you through 3 steps to determining how you can
Head of Search Marketing customize your search campaign.
eBay
12.45 Lunch & Networking
Paid Search has played an important role in the growth and evolution
of eBay. Today eBay focuses on optimizing its Paid Search portfolio to
1.45 Panel Discussion: Optimizing On-Site Search To Offer
bring in more revenue for less spend. eBay is also leveraging its
Targeted Results That Drive Conversion
experience in several new ways. This session outlines eBay's
optimization efforts as well as its evolving paid search advertising Ian MacDonald
offerings. Vice President & General Manager
CenturyNovelty.com
10.20 Interactive Roundtable Discussions
Rob Cox
President
11.35 Panel Discussion: Examining Cutting-Edge SEO
Poolcenter.com
Strategies
Christy Clark
Kieran John Hawe
SVP, eCommerce
Digital Marketing
GNC
Disney Digital Books
When potential customers search within your site, they expect to find
Glenn Feldman
what they’re looking for. When they don’t, they abandon. Improving
VP Web Operations
your site search results will increase customer satisfaction and sales on
Performance Plus Tire
your site. Our panelists will walk you through their strategies for
Mark Carson increasing the effectiveness, relevance and organization of their site
President & Co-Founder search results. Attend this session and immediately improve this once
Fat Brain Toys overlooked site functionality.
Josh Himwich
2.20 Continuation Of Interactive Roundtables
Director of eCommerce Solutions
Diapers.com
3.35 Coffee & Refreshments
Online retailers are constantly looking to improve their SEO strategies.
But in such a rapidly evolving marketplace, can you ever truly be
optimized? Our panelists will give you strategies and techniques to
stay one step ahead of the competition. You’ll walk away with new
ideas for improving your SEO rankings, evolving your link building
strategies and incorporating emerging channels into your SEO
marketing budget.
6 Register Today: Call: 888-482-6012 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com
866-691-7771 Email: etail@wbresearch.com Web: www.etaileast.com

7. 4.00 Panel Discussion: Exploring Tactical Techniques For 5.15 eTail 2010 Welcome Reception
Succeeding In The Complex World Of Search (see page 2 for details!)
Marketing Relax and enjoy the first networking cocktail hours of the
event with this fun-filled reception at eTail.
Dillon Smith
eMarketing & Social Media Manager
Roundtable Moderators For The Advanced Search Forum
Golfsmith
(Each table is moderated by a retailer and a technical expert; each
Stefan Pioso table will last 25 minutes. There are 8 total tables)
Senior Marketing Manager – SEM & SEO
Table 1:
Kodak Gallery
Artificial Intelligence Grows New Revenue from Organic Search
Alex Miller Bree Blazak, Vice President, YourAmigo
Director, eMarketing Retail Moderator TBD
QVC
Table 2:
For most retailers, paid search is their number one way of driving Utilizing Attribution Management To Improve
traffic. But as pay per click costs continue to rise, retailers must ensure Your Marketing Mix
they are reaching a targeted audience, and with a targeted message. Adam Goldberg, Co-Founder & Chief Innovation Officer, ClearSaleing
Our panel will debate whether paid search best practices actually exist. Retail Moderator TBD
They’ll also reveal their strategies to create a more relevant and
Table 3:
compelling paid search experience for their customers.
Theme TBD
Joel Harvey, Director of Production & SEO, Invodo
4.35 Conclusion Of Advanced Search Forum
Retail Moderator TBD
4.35 Retailer-Only Card Swap Table 4:
This activity is the “retailer-networking” highlight of the 2010 program Theme TBD
and you can’t miss it. Be sure to bring lots of business cards! Justin Merickel, VP Marketing and New Product Development,
Efficient Frontier
Retail Moderator TBD
For more information on hosting a roundtable, call Chet Silverman
at 646.200.7478 or email him at csilverman@wbresearch.com.
*Check www.etaileast.com for updates on Retailers & Moderators.
Email Marketing & Leverage Email Relevance To Improve
Customer Loyalty & Increase Sales
Segmentation Day
Monday, August 9th, 2010
Rebuild your email campaign to improve customer acquisition and retention rates.
In order to maximize the value of your email program, you must understand and apply the latest trends, strategies and email marketing best
practices. In 2010, innovative online retailers are redefining the dos, don’ts and possibilities of this low cost channel. From email acquisition, to
content and deliverability, this full day of content employs you with tactics that will immediately improve email response rates, purchase and
increase AOV.
Presentation Formats:
• 35-minute Panel discussions • 35-minute case-studies • Rotating roundtable discussions (25 minutes each)
With our rotating roundtable format, you’ll receive hands-on tactical knowledge from industry experts and your peers alike. This is your
opportunity to get your questions answered, hear about specific retailer case-studies, and leave with actionable information to help optimize your
email marketing. Conference attendees cannot afford to miss this day!
With Moderators from:
9.00 Continental Breakfast & Conference Registration Data isn’t sexy, but it is the backbone of email segmentation and it is
critical to better understanding customer purchase patterns. Jen
9.30 Chairperson’s Opening Remarks develops and executes consumer response marketing programs at
Sony Electronics. This session will outline ways to generate
9.45 Analyzing Customer Purchase Patterns To Drive Better incremental revenue through targeted email marketing programs; from
Email Results growing your repurchase activity to utilizing consumer insights that will
increase your customer retention rate.
Jennifer Geddy
Director, CRM & Response Marketing 10.20 Interactive Roundtable Discussions
Sony Electronics
Lead Sponsors: 7

8. 11.35 Panel Discussion: Building A Re-Targeting Strategy 2.20 Continuation of Interactive Roundtables
That Will Immediately Impact Your Bottom Line
3.35 Coffee & Refreshments
Adam Golomb
Director of eCommerce
4.00 Increasing Sales Without Promotions: The Value Of
Eat’n Park Hospitality Group
Segmentation And Editorial Content
Howard Wyner
Patrick O’Connell
President
Director of CRM
Scentiments.com
CustomInk
Jay Greenberg
Director, eCommerce Including editorial (non-promotional) content in your emails can help
Spencer Gifts establish a company as an expert in the field and build more valuable
customer relationships. Attend this session to learn how leading
A successful email retargeting program will no doubt yield positive companies have increased both response rates and sales using this
results. But how do you know if you are getting the most out of your loyalty-building technique, including segmentation and testing.
retargeting effort? And how do you measure your results? This panel
will uncover best practices for email retargeting – from what they’re 4.35 Conclusion Of Email Marketing & Segmentation Day
currently doing, to the results they’ve seen, and also where they are
heading. They’ll help you build your retargeting strategy and improve 4.35 Retailer-Only Card Swap
your overall email marketing strategy. This activity is the “retailer-networking” highlight of the 2010 program
and you can’t miss it. Be sure to bring lots of business cards!
12.10 Examining The Steps To Successfully Launch A
Dynamic One-To-One Email Merchandising Tool 5.15 eTail 2010 Welcome Reception
(see page 2 for details!)
Erick Barney
Relax and enjoy the first networking cocktail hours of the
VP Marketing
event with this fun-filled reception at eTail.
Motorcycle Superstore
Roundtable Moderators For Email Marketing & Segmentation Day
At eTail Baltimore 2009, Erick presented and discussed Motorcycle
(Each table is moderated by a retailer and a technical expert; each
Superstore’s plan for driving increased revenue out of their email
table will last 25 minutes. There will be 8 total tables.)
campaign. Since that time, they have successfully launched a new
email merchandising tool and the results have been incredible. In Table 1: Delivering Personalized Email Recommendations To
2010, Erick is returning to email day to reveal exactly how they Increase Revenue And Customer Lifetime Value
reached their original goal and explore how this success is opening up Meyar Sheik, CEO, Certona
more doors for future innovation. Retail Moderator TBD
Table 2: Personalization 2.0 - What’s Coming Next?
12.45 Lunch & Networking
Shaun Schooley, VP Client Success, MyBuys
Retail Moderator TBD
1.45 Tear Down The Walls Between Email And Your Website
Table 3: Theme TBD
Larry Cooper
Infogroup Interactive Executive
Senior Marketing Manager
Retail Moderator TBD
Under Armour
Table 4: Up Close And Profitable: How Segmented, Real-time
Go beyond simply connecting your email marketing strategies and web Marketing Drives Revenue Lift On Retail Site
site marketing efforts. In this session Larry will showcase how Under David Brussin, Founder & CEO, Monetate, Inc.
Armour has reached an unprecedented level of email marketing Retail Moderator TBD
success. Success was achieved by incorporating testing and
For more information on hosting a roundtable, call Chet Silverman
optimization of landing pages and offers directly into the execution of
at 646.200.7478 or email him at csilverman@wbresearch.com.
email campaigns; and by including personalized product
recommendations as dynamic email content. *Check www.etaileast.com for updates on Retailers & Moderators.
Main Conference Profitable Multi-Channel Strategies & Tactics
Day One
Tuesday, August 10th, 2010
7.30 Registration & Networking Breakfast Inside The 8.30 Retail 2.0 – The Intersection Of Retail & The Internet
Solution Zone
Gilbert Fiorentino
Chief Executive – Technology Products Group
8.10 Welcome Address & Opening Card Swap
Systemax (TigerDirect.com, CompUSA, CircuitCity.com)
8.15 Chairperson’s Opening Remarks
The consumer retail experience hasn’t changed in 200 years. You pick
Robert Cell products off a shelf, pay for them, and leave. With the advent of the
CEO Internet and our acquisition of the CompUSA brand – we had to take
MyBuys a long, hard look at the retail experience. Online shopping offers a
8 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com
888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com

9. wonderful experience from your home, but it’s not sensory. In many MarkMonitor, the global leader in enterprise brand protection, offers
markets only a small percentage of total sales are completed online. comprehensive solutions and services that safeguard brands,
Customers still want to see, feel, and touch the item they are buying. reputation and revenue from online risks. With end-to-end solutions
We had to ask ourselves how to expand the retail experience by that address the growing threats of online fraud, brand abuse and
integrating the greatest things of online shopping while maximizing unauthorized channels, MarkMonitor enables a secure Internet for
the retail in-person experience. businesses and their customers. The company's exclusive access to
data combined with its patented real-time prevention, detection and
How can technology best serve the in-store consumer? How can the response capabilities provide wide-ranging protection to the ever-
Internet and digital marketing be exploited best for retail? What type changing online risks faced by brands today. For more information,
of centralized management can control the retail experience, allowing visit www.markmonitor.com
retail store staff to focus on customers? How can we continue to
innovate and make retail an all new experience? All these questions 11.50 The Top 7 Things That Will Fuel The Growth Of
and more will be answered in Gilbert’s kickoff keynote session. Your Brand
Brian Bradley
9.05 How Trust Indicators Can Improve Online Conversions
EVP
Tim Callan HSN.com and Advanced Services
VP Marketing SSL
VeriSign Improving your customer acquisition and retention rates is all about
creating a flawless brand experience across every customer touch point.
In an environment marred by tightened spending and an increased If you can find a way to keep your customers engaged and consistently
sensitivity to online scams, online retailers must think beyond the standard deliver on your promises, you can build an emotional connection
tactics to convince site visitors to buy. One such online retailer recognized between your brand and your consumer. Brian Bradley is responsible
the importance of consumer trust in their customer's buying decisions and for developing and guiding the strategic direction and operations of
by taking steps to increase site security and provide a trusted experience, HSN.com and maximizing the growth of their eCommerce channel. In
significantly increased their customer conversion rates. this highly tactical keynote session, Brian will walk attendees through 7
things that HSN.com is doing to fuel the growth of their brand and
According to a study conducted by Synovate/GMI, over half of Internet reveal what’s worked, what hasn’t, and what their future focus will be.
users today avoid buying online because they are afraid their financial
information might be stolen, and 49% of those who express concern 12.25 Invitation-Only SVP/EVP/CMO Workshop
about their information security do not make online purchases at all. This & Private Lunch
presentation summarizes the latest ways for businesses to demonstrate Hosted by
their trustworthiness to potential customers and increase their This Invitation-Only, high-level networking opportunity is exclusive to
competitiveness in the marketplace. eTail! It is designed as a brainstorming and networking workshop for
CMO’s and SVP’s only, to ensure a high-level discussion. It is also
9.40 CEO/SVP Panel Discussion: Assessing Keys To Growth limited to 25 participants and is exclusively for retailers. Join our
In 2010 & Beyond roundtable facilitators and workshop participants at this session.
David Siegel
Visit www.etaileast.com for updates on participants! If you are
SVP of Strategy & Corporate Development
interested in attending, and are a qualified retailer, email Jarrett
1-800-Flowers
Spagnoli at jspagnoli@wbresearch.com or call him at 646.200.7463.
Christian Friedland
President 12.25 Lunch & Networking For All Attendees
Build.com
Track A: Personalization & Relevance Marketing
Jason Roussos
President/COO
1.25 Chairperson’s Remarks
Living Direct
Bill Pryor 1.35 Improving Your Multi-Channel Integration Efforts To
COO Increase Customer Value
Shoebuy.com
Tom Davis
VP of eCommerce
Most retailers are feeling much more optimistic than they were a year
Kenneth Cole
ago. 2009 was a tough year but Holiday 2009 bounced back and in
particular, online sales growth outshined all other channels. With
In order to communicate in a relevant way, multi-channel retailers need
disparate growth across channels comes more pressure for C-level
a better view of their cross-channel customers. If you know and track
executives to focus on eCommerce operations and for eTailers that is a
what a customer is experiencing at every touch point, you can begin to
good thing. Our panelists will discuss their plans for driving the short
predict their intent, and offer (or recommend) a more tailored
and long-term growth of their businesses across channels – utilizing
shopping experience. Tom believes that one of the keys to growth in
the web as their anchor.
2010 for his business will be their ability to increase the relevance of
every customer touchpoint; and that will be achieved through
10.15 Networking & Coffee Break Inside The Solution Zone
information integration across channels.
Beyond refueling, the breaks are a great opportunity to benchmark
vendors and shortlist potential solutions. Your job is technology-
2.10 Multi-Channel Personalized Product
enabled, and where better to keep abreast of all the latest
Recommendations: Identifying Quick Wins And
developments? Make sure you stop by the Solution Zone Concierge to
Quantifying The Value For Multi-Channel Retailers
get help finding exactly which vendor you want.
Meyar Sheik
11.15 MarkMonitor Case Study With Retail Client CEO
Certona
Fred Felman
CMO • Address the critical success factors of online and cross-channel
MarkMonitor
personalization
Lead Sponsors: 9

10. • Follow best practices for personalized recommendations experience. Conference attendees will walk away from this session with
• Use A/B and multivariate testing, analytics and the right metrics to a look into how Backcountry.com built their personalization strategy,
properly quantify the contribution from recommendations leveraged it across channels, and increased sales.
• Expand your personalization with custom-tailored merchandising and
business rules 5.10 eTail “Bar-Crawl” Networking Reception
Join all 700+ of your fellow delegates at this one time
2.45 Panel Discussion: Targeting Customers And Improving opportunity to network and relax with a drink. Meet
Your Marketing ROI Through Innovative all the other retailers at the show and build your
Personalization & Segmentation Strategies personal network. Next time you face a challenge,
you’ll have a whole list of friends you can call!
Alex Miller
Director, eMarketing 1st Sponsor to Confirm:
QVC
Stephen Fuller-Rowell
Track B: ROI-Focused Multi-Channel Integration
Director of eCommerce
Chinaberry
1.25 Chairperson’s Remarks
Jay Greenberg
Mike Lewis (aka @BostonMike)
Director, eCommerce
VP of Marketing
Spencer Gifts
Awareness
Relevancy drives response. And there are various different ways you
1.35 How to Leverage Your Brand Differences Across
can split your customer base to ensure your message is relevant.
Functions, Channels, & Media
Segmentation has been widely regarded as a proven way to improve
responses – and it’s the key to improving customer retention Lou Weiss
strategies. Our panelists will walk you through the strategies they’ve Chief Marketing Officer
employed and reveal why personalization is the key to building lifetime Vitamin Shoppe
customer value.
It’s one thing to have a defined strategy for your brand, it’s another to
3.20 Networking & Coffee Break Inside The Solution Zone actually bring that strategy to life in each of the hundreds of touch
Beyond refueling, the breaks are a great opportunity to benchmark points you have with your customers and prospects. In this session,
vendors and shortlist potential solutions. Your job is technology- Lou will explore how marketing can bring those brand differences to
enabled, and where better to keep abreast of all the latest life across different company functions, channels, and media.
developments? Make sure you stop by the Solution Zone Concierge to
get help finding exactly which vendor you want. 2.10 Movies Unlimited Email Marketing Case Study
Ross Kramer
4.00 Panel Discussion: Utilizing Interactive Merchandising
CEO
To Drive Conversions
Listrak
Tony Stallone
Ed Weiss
VP Merchandising and Food Safety
General Manager
Peapod
Movies Unlimited
Rob Cox
President Listrak is an email marketing firm providing solutions, services and software
Poolcenter.com to optimize the value of email. Listrak works with clients like Waterford,
Wolfgang Puck, Royal Doulton and Movies Unlimited to develop engaging
Jason John
email marketing that goes beyond the inbox to the individual, Delivering
VP eCommerce
the Extra PercentTM in effectiveness and ROI. www.listrak.com
Redcats USA
Daphne Sacco 2.45 The Marketer’s Toolbox – Leveraging A Myriad Of
Head of Display Advertising and SEM Agency Practice Metrics, Process, People & Technology To Improve The
eBay Customer Experience
Sebastian Pawlowski
To be a successful online retailer, you can’t just have an online store.
Principal Marketing Officer, CRM
You must create an enjoyable, user-friendly shopping experience for your
Amtrak
customers, at every visit. One way to create superior online experiences
is by building rich, immersive shopping sites, utilizing interactive product
Companies can leverage a myriad of metrics, process, people,
displays, dynamic pages, and merchandising strategies that engage.
technology and market opportunities to get through the ups and
This panel reveals merchandising tips and examines the enhancements
downs of doing business. Improving the customer experience takes an
that they’ve made. They’ll also walk you through how conversion rates
integrated toolbox, especially during recessionary periods. It’s not
have been impacted due to their innovative merchandising. Conference
about how CRM (whatever that means), loyalty programs and the
attendees should bring lots of questions to this interactive session.
"internet" (least cost channel) alone can save us. There's no magic
bullet. It’s about knowing how to leverage your toolbox, which usually
4.35 Increasing Conversion Rates Through Multi-Channel
has tools you've forgotten about. From brand management to rich
Personalization
data for targeted communications...Amtrak is learning how to listen to
Arnold Sookram its customers better. Marketing done right is service!
Director, Retention Marketing
Backcountry.com 3.20 Networking & Coffee Break Inside The Solution Zone
Beyond refueling, the breaks are a great opportunity to benchmark
Personalization is a customer retention solution. It can create a level of vendors and shortlist potential solutions. Your job is technology-
retail loyalty that merchants might never have dreamed possible. By enabled, and where better to keep abreast of all the latest
tailoring site visits and customer touch points, internet retailer developments? Make sure you stop by the Solution Zone Concierge to
conversion rates go up, and shopping interactions improve the customer get help finding exactly which vendor you want.
10 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com
Call: 888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com

11. 4.00 Panel Discussion: Leveraging Your Multi-Channels To 2.10 Ingram Micro Logistics Case Study With Retail Client
Drive Revenue & Improve The Customer Experience
Terry Tysseland
Peter Watanabe Senior Vice President Operations & Supply Chain North America
Director, Marketing Ingram Micro Logistics
Staples Canada
Ingram Micro Logistics (IML) reduces supply-chain costs, creates efficiencies and
Rose Hamilton
improves quality for our clients with scalable logistics services. We are the only
VP eCommerce Marketing
provider with the flexibility and expertise to efficiently handle multi-channel
Ann Taylor
fulfillment – from a single product shipping to an e-commerce customer, to an
Sean Coutts entire truckload arriving at a retail distribution center on a specific date. This
GM of eCommerce multi-channel supply chain expertise allows our clients to fully leverage a single
Wal-Mart Canada pool of inventory for all segments of their businesses. We offer the flexibility of
customized, “white-glove” order handling, same-day shipping capabilities, and
Research shows that a multi-channel shopper shops frequently, spends
a variable cost model that requires no monthly minimums. Our 30 years of
more at each purchase, and remains loyal when satisfied with their cross-
supply-chain expertise and broad geographic presence provide a flexible
channel shopping experience. But achieving multi-channel integration is
footprint for our clients to shift stocking locations as needed throughout our
no easy task. It requires retailers to understand their customers’ needs,
seven North American Advanced Logistics Centers comprising more than 4.4
align internal organizational structures, re-engineer business processes for
million square feet of space. Because of our relentless pursuit of accuracy and
seamless execution, and the right mix of technology. Our panel walks
reliability, our partners use Ingram Micro Logistics’ services to grow their
you through their multi channel retail strategies that have succeeded in
existing business and expand into their markets of choice.
driving revenue and improving the customer experience.
2.45 Panel Discussion: Optimizing eCommerce
4.35 Strategies For Increasing Customer Engagement
Fundamentals To Drive Growth
Across Channels
Shilo Jones
Peter Hobolt Jensen
Director
Senior Director & Global Head, Digital Development
Evogear
LEGO
Michael Abolafia
Trying to understand how customers shop across channels has always been Director of eCommerce
challenging. But with more competition entering the market everyday, Taylor Gifts
multi-channel retailers must leverage their multiple channels to keep the
Julie Johnston
customer engaged – offering value at every touchpoint. Peter will discuss
VP Merchandising
LEGO’s use of channel integration, loyalty programs and social media to
Drugstore.com
keep their customers engaged and never too far from a purchase.
eTailers are focused on constant innovation, new technologies and
5.10 eTail “Bar-Crawl” Networking Reception
enhanced user experiences. In 2009, retailers had to go back to basics,
Join all 700+ of your fellow delegates at this one time
looking at their marketing initiatives and ecommerce tools to better define
opportunity to network and relax with a drink. Meet
the ROI being realized. What smart eTailers have learned is that instead of
all the other retailers at the show and build your
adding every new tool on the market, focusing on the fundamentals can
personal network. Next time you face a challenge,
drive growth just as effectively. Our panelists will help you understand
you’ll have a whole list of friends you can call!
where you should be better at blocking and tackling.
1st Sponsor to Confirm:
3.20 Networking & Coffee Break Inside The Solution Zone
Beyond refueling, the breaks are a great opportunity to benchmark
Track C: Improved Customer Convenience & Retention vendors and shortlist potential solutions. Your job is technology-
enabled, and where better to keep abreast of all the latest
1.25 Chairperson’s Remarks developments? Make sure you stop by the Solution Zone Concierge to
get help finding exactly which vendor you want.
Matt Williams
Director, Product Development
4.00 Panel Discussion: Using Your Customer Service
Amazon Payments
Channel As An Opportunity For Marketing, Increasing
Customer Engagement & Sales
1.35 Maximizing The Success Of Your Online Retailing
Operation - Customer Experience, Innovation, & KPI’s Bethany Gillan
Director of eCommerce Retailing & Marketing
Bill Pryor
Linea Pelle
COO
Shoebuy.com Kassie Rempel
Owner/Founder
This presentation will help retailers understand how a focus on SimplySoles.com
customer experience, innovation, and Key Performance Indicators
Jane Judd
(KPI’s) can improve a retailer’s decision making and ability to establish
Senior Manager, Customer Loyalty Team
and grow a profitable online business. From multi-channel retailer to
Zappos.com
pure-play e-tailer, retailers face similar challenges. By listening to
customers, making decisions that contribute to a goal, and measuring
When it comes to competing for customers, many online retailers
results, Shoebuy.com has become one of the largest online retailers for
believe that their only option is to compete on price. But that’s not
shoes, bags, accessories, and apparel with more than 1,000 brands,
always the case. “Executional Excellence” can actually set you apart.
800,000 products, and 6.5 million unique visitors per month.
How in-stock you are, how quickly you ship, and how good your
service is matters to today’s customer. Our panelists have been able to
achieve the right balance of price and execution. They’ll uncover not
only how to make the shopping process frictionless, but ways to
actually leverage your customer service as another revenue channel.
Lead Sponsors: 11

12. 4.35 Practical Tactics For Moving Your Customers Through This discussion will examine key drivers of conversion (what works),
The Shopping Process More Efficiently views on advanced merchandising concepts – borrowed shamelessly
from the field of behavioral economics (how customers behave), the
Ajit Sivadasan paradox of choice (how more is almost never better), and the influence
VP/GM Global eCommerce & Sales of content (both third party and user generated) on user experience on
Lenovo day today decision making.
Customers use sites for multiple activities across a broad spectrum of 5.10 eTail “Bar-Crawl” Networking Reception
needs spanning from researching products and services, to purchasing Join all 700+ of your fellow delegates at this one time
products, to getting support on purchases already made; or maybe just opportunity to network and relax with a drink. Meet
catching up on their favorite sports team or the weather. While the all the other retailers at the show and build your
needs are indeed varied, the common unifying theme for most websites personal network. Next time you face a challenge,
online is to help figure out ways of simplifying user experience and you’ll have a whole list of friends you can call!
helping customers make informed decisions in a simple and intuitive
manner. The companies that successfully do this reap the benefit of 1st Sponsor to Confirm:
higher conversions and more importantly satisfied customers.
Main Conference eCommerce Innovation – Separating Yourself
From The Pack
Day Two
Wednesday, August 11th, 2010
8.15 Registration & Networking Breakfast Inside The 11:20 Keynote Panel: Optimizing Your Marketing Efforts To
Solution Zone Drive Sales
Lou Weiss
9:00 Chairperson’s Opening Remarks
Chief Marketing Officer
Vitamin Shoppe
9.15 Trends In Social Networking & Mobile Commerce That
Will Impact Your Bottom Line Bradford Matson
Chief Marketing Officer
David Siegel
Bluefly.com
SVP of Strategy & Corporate Development
1-800-Flowers Laura Christine
Vice President of Direct Marketing & eCommerce
Web 2.0 has changed the way customers interact online so much that SKECHERS
we are now moving into a new era – Web 3.0. No longer can online
merchants wait for the customer to come to them – they must go to Online retail sales grew in 2009 even as stores slumped. Multi-channel
the customers. Whether that be Facebook, Twitter, or on their mobile retailers are finally realizing that the internet is central to the running
device, thin applications that bring the ability to buy products within the of their offline business – across customer acquisition, product research
customers environment are critical to enabling retailers to continue to and price comparisons. With the internet becoming the front end to
grow their business. David will discuss the 1-800-Flowers social, mobile the entire store, the retail landscape is changing. This keynote panel
and remote gift giving strategies in this opening Keynote session. consists of a mix of multi-channel and pure-play retailers. They’ll tackle
the critical marketing efforts that every online retailer must optimize in
9.50 Utilizing Social Media To Delight Customers & Drive order to return to double digit growth in 2010.
Commerce
12.05 Building A Personalization Strategy That Leverages
Zita Cassizzi
Relevant Offers & Addresses Customer Needs
VP of Dell.com
Dell Kathy Hecht
CMO, AG Interactive
There is a great debate going on regarding the business value of social American Greetings
media and there seem to be 3 categories of debaters: those who say
social media is strictly for engagement, those who believe monetization Customer acquisition and retention are the keys to eCommerce
will never exceed a small percentage of overall sales, and those who growth. With ever-increasing competition, the need to satisfy and
believe the revenue floodgates will someday open. Dell’s success was pleasantly surprise your current customer base is greater than ever.
built on building direct relationship with its customers, and it’s no surprise Presenting the right product recommendations to the right visitors at
Dell believes in listening to the voice of the customer. Conference the right time enhances the shopping experience. By personalizing the
attendees in this session will learn how Dell is turning social engagement shopping experience, you can differentiate your brand, solidify
and word of mouth marketing strategies into a business advantage. customer loyalty, and as a result, increase sales. Kathy will give you
tips on how to better understand your visitors’ behaviors and provide
10.35 Networking & Coffee Break Inside The Solution Zone them with a more desirable shopping experience.
Beyond refueling, the breaks are a great opportunity to benchmark
vendors and shortlist potential solutions. Your job is technology- 12.40 Invitation-Only C-Level Workshop & Private Lunch
enabled, and where better to keep abreast of all the latest What is top-of-mind for retail and online CEO’s today? Profitability;
developments? Make sure you stop by the Solution Zone Concierge to revenue maximization; customer retention; effective product
get help finding exactly which vendor you want. extensions and financial performance. All these issues and more will
be discussed during this closed-door session.
12 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com
888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com