If you`re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.
10. KissmetricsKissmetrics
Science of Social Timing: if you
tweet when people in the Eastern
and Central time zones will see your
update, you will be in front of 80%
of the tweeting public.
15. AirBnBAirBnB
Used a Promoted Tweets
campaign in conjunction with a
special discount offer to get a 4%
increase in engagement for one of
their tweets
16. Dallas Tanning Spa LUXDallas Tanning Spa LUX
Saw a fivefold return on ad spend
from its campaign
17. 4Use the Power ofUse the Power of
RecommendationsRecommendations
(and Social Proof)(and Social Proof)
18. SysomosSysomos
Top three most-used phrases to get
product recommendations were:
- Who makes the best...?
- Does anyone know...?
- I’m looking for...
20. TwitterTwitter
Twitter published an infographic
capturing the results of its survey
of 1,100 SMB owners: 72% of
whom felt that being on Twitter
was important.
21. A few conversion tactics coming out
of the survey included:
- using Twitter to send people to other
resources
- increasing engagement by using
Twitter as a customer response tool
- using advertising to increase reach
23. Know what your followers are
looking for, provide it, and increase
their satisfaction and likelihood for
further interaction.
24. Center for Marketing ResearchCenter for Marketing Research
Main reasons millennials follow
brands:
- to support the brand
- to get updates from the brand
- to get discounts
- to research brands
- to follow the people their
friends are following
25. They are also clear about one
thing: offering a discount or
coupon is likely to lead to an
increase in sales.
28. WebtrendsWebtrends
A Webtrends case study of the
Lead Generation Cards showed
a 500% improvement in cost per
lead, with a 996% jump in lead
acquisition.
29. The research is clear:
Twitter still has a
role to play in
acquiring leads
and making sales.