Its about marketing of fruits vegetables and flowers .

1. PRESENTATION ON
MARKETING STRATGIES
OF
FRUITS
VEGETABLES &
FLOWERS.

3.  MARKETING OF FRUITS,
VEGETABLES & FLOWERS:-
- INDIA RANKS 1st IN PRODUCTION OF
FRUITS & 2nd IN TERMS OF
VEGETABLES IN THE WORLD.
- INDIA LEADS THE GLOBAL MARKET
IN EXPORTS OF BLACK GRAPES.
- THE PIE CHART BELOW SHOWS US
INDIA’S GLOBAL CONTRIBUTION IN
FRUITS PRODUCTION :-

5.  MARKETING STRATEGIES
ADOPTED BY THE LOCAL
MARKETS ( MANDI’S) :-

6. - THE LOCAL GROCERS TRY TO
CONSISTENTLY DELIVER HIGH/GOOD
QUALITY & IN SUFFICIENT
VOLUMES.
- THEY GO IN FOR THE
“DIVERSIFICATION”.
- THEY KEEP CONSISTENCY IN
PURCHASE FROM THE SAME
FARMER/SUPPLIER IN ORDER TO
DEVELOP THE MUTUAL TRUST.

7. - SOME OF THE GROCERS ALSO
PREFER TO MOVE AROUND IN SOME
PARTICULAR LOCALITIES SELLING
THE VEGETABLES & FRUITS AS
“STREET - HAWKERS”.
- THEY DON’T ADVERTISE.
AS THE FRUITS & VEGETABLES ARE
THE MOST BASIC AND DAILY NEEDS
OF ALMOST ALL THE PEOPLE.
- THEIR PRICES VARY AS PER THE
MARKET DEMAND.

8. - THE LOCAL MARKETS ADJUST
QUICKLY TO THE RISE & FALL OF
THE PRICES.

9.  STRATIGIES ADOPTED BY
BRANDED HYPER-MARKETS:-

10.  CUSTOMER INVOLVEMENT : -
- THE MODERN DAY HYPERMARKETS
USE THE SELF-SERVICE PATTERN.
IT HELPS THE CUSTOMERS TO
BROWSE THE ENTIRE STORE.
- ALSO THE CUSTOMERS CAN
WEIGH THEIR PURCHASE
THEMSELVES.

11.  INTERNAL ENVIRONMENT : -
- THERE IS AMPLE LIGHTING IN
EVERY PART OF THE STORE.
- THE STORES ARE AIR-
CONDITIONED & CLEANLINESS
BEING GIVEN SPECIAL
IMPORTANCE.

12.  CUSTOMER FEEDBACK : -
- THE FEEDBACKS ARE TAKEN IN 3
WAYS : -
a. ON SPOT COMPLAINT.
b. CUSTOMER FEEDBACK FORM.
c. SERVICE DESK FEEDBACK.

13.  OTHER STRATEGIES : -
- THEY PROVIDE GOOD QUALITY
PRODUCTS AT ATTRACTIVE PRICES.
- THE PRICES ARE SET EVERY
MORNING BASED ON THE
COMPETITION.
- FREQUENT ANNOUNCEMENTS
REGARDING VARIOUS OFFERS &
DISCOUNTS ARE DONE DURING
RUSH HOURS.

14. CUSTOMER LOYALTY PROGRAM:-
- THE RELIANCE FRESH OUTLETS
PROVIDE THE “RELIANCE ONE”
MEMBERSHIP CARD TO THE
FREQUENT & LOYAL CUSTOMERS.
- IT HELPS THEM IN TRACKING THE
CUSTOMER PREFERENCES.

16.  DISTINGUISHING FACTORS : -
BRANDED
LOCAL MARKETS:-
HYPERMARKETS:-
 LOT OF DISTURBANCE  SILENT AS COMPARED
DUE TO CROWD. TO LOCAL MARKET.
 NO PERMANENT  PERMANENT SHOPS.
SHOPS.
 LESS PRIORITY TO  HIGH PRIORITY TO
CLEANLINESS. CLEANLINESS.

17. BRANDED
LOCAL MARKETS:- HYPERMARKET:-
 NO TEMPERATURE  USE OF AIR-
MAINTAINENCE. CONDITIONERS FOR
QUALITY AND
FRESHNESS.
 PRICES ARE FIXED.
 PRICES ARE NOT
FIXED.
 THE QUANTITY  THE QUANTITY
OBTAINED BY THE OBTAINED BY THE
CUSTOMERS MAY NOT CUSTOMERS IS
BE APPROPRIATE. APPROPRIATE.

18.  PROMOTION STRATEGIES : -
- THE LOCAL MARKETERS WON’T
USE ANY SPECIFIC PROMOTIONAL
STRATIGIES.
- BUT THE MODERN DAY BRANDED
HYPERMARKETS USE VARIOUS
PROMOTIONAL STRATIGIES.

19. - THE PROMOTIONAL STRATEGIES
USED BY THE BRANDED
HYPERMARKETS ARE DIVIDED AS
BELOW : -
a. INSTORE PROMOTIONS : -
- USE OF SIGNBOARDS.
- ANNOUNCEMENTS.
b. OUTSIDE PROMOTIONS : -
- PRINT MEDIA.
- ADVERTISING VIA TV’S,
INTERNET, FM RADIO ETC.

21.  TYPES OF FLOWER
MARKETS:-
- THE FLOWER MARKETS ARE
CLASSIFIED AS BELOW : -
a. LOCAL FLORISTS.
b. FLOWER BOUTIQUES.

22.  STRATIGIES USED BY LOCAL
FLORISTS : -
- THEY PROVIDE BETTER SERVICES
TO THE CUSTOMERS AND TRY TO
GET MUTUAL TRUST FROM THEM.
- THE FLOWER ARRANGEMENTS
ARE DECORATIVE & CUSTOMIZED.
- THE STALLS WILL HAVE
AESTHATIC LOOK TO ATTRACT
CUSTOMERS.

23. - THEY ANALYZE THEIR CURRENT
POSITION AND TRY TO IMPROVE IT
BY CREATING A GOOD IMAGE AND
MUTUAL TRUST AMONG THEIR
CUSTOMERS.
- THEY COPY THE
STRATEGIES
OF
THEIR
COMPITITORS
MOST
OFTENLY.

24.  STRATEGIES USED BY THE
FLOWER BOUTIQUE’S : -
- THEY OFFER MEMBERSHIP
CARDS, GIFT CARDS AND PROPER
DISCOUNTS TO THOSE
CUSTOMERS WHO PURCHASE
FROM THEM ON A REGULAR
BASIS.
- THEY UNDERTAKE ORDERS SUCH
AS DECORATION OF CARS,
BULIDINGS, TEMPLES ETC. FOR
SOME SPECIAL OCCASSIONS.

25. - THEY ADVERTISE THEMSELVES WITH
THE AID OF THE MEDIA LIKE : -
a. NEWSPAPERS.
b. YELLOW PAGES.
c. LOCAL TV CHANNELS.
d. INTERNET.
- RECEIVE THE FEEDBACKS FROM
THE CUSTOMERS & TAKE
CORRECTIVE MEASURES AS PER
THE FEEDBACKS.

27.  PRODUCT DEVELOPMENT :-
- INNOVATION OF A NEW PRODUCT
SHOULD BE UNDERSTOOD FROM
WITHIN THE FRUITS &
VEGETABLES.
- INTRODUCTION OF NEW SPECIES
OR VARIETIES TO THE MARKET,
THAT ARE STILL UNKNOWN.
- THIS STRATEGY OFTEN REQUIRES
EXTENSIVE MARKETING &
INVESTMENT.

29. - PRODUCT STRATEGY IS DEPENDENT
ON THE DURATION OF TIME.
- THE LONGER THE PRODUCT IN THE
MARKET, THE MORE SALES WILL
STABILIZE & MAYBE EVEN DECLINE.
- AS MOST FRUITS & VEGETABLES
ARE BASIC COMMODITIES, THEY
WILL BE IN THE MATURITY PHASE.
- IN INTRODUCTION PHASE IT MAKES
IT DIFFICULT TO FIND BUYERS
ESPECIALLY THE NEWCOMERS.

30. - NO PROFITS CAN BE INCURRED IN
THE DECLINE PHASE.

31.  PRESENTED BY : -
HRISHIKESH.N.U
SHARATH GALAGALI