3. Xerox was founded in 1906 as Haloids
photocopier company.
Xerox introduced first plane paper
photocopier in 1959
Now a days it sells document solutions and
services, and document technology products
in more than 160 countries.
Xerox create monopoly in the plane paper
photocopier.
4. Xerox printers
Digital printers
Multi function
Scanners
Software solution
Equipments
5. it just focus on production, sold with low
volume copier machine and they did not
maintain customer relationship
Other competitors jump into the market in
1960’s like IBM, Kodak, Canon focus on high
volume copier machine and low prices with
customer relationship.
In 1980’s its share fallen down to 50%
6. Kodak , Canon (Japanese companies) they
focus on low and medium range copier
market
They sell products at the Xerox
manufacturing cost.
7. Its focus on long range quality strategy
Plans was developed to meet customer
requirements.
Bench marking
Team formation
TQM (total quality management) approach
Leadership through quality
8. One Quality for all
Ensure satisfaction
Focus on customer, employee, business and
process
Brought changes in :
Product planning
Distribution
Customer relationship
9. Xerox has rethought, redefined, reinvented
its self
It become no longer a “Copier company.” its
become the leading global document-
management and business-process
technology.
Its help companies and people to be smart
for their document.
It become the largest scientist company
(5000) and with a lot of innovative spirit and
new creativity.