consumer behaviour in service

1. CONSUMER BEHAVIOUR IN
SERVICES
By Nitika Sharma

2. DECISION MAKING ROLES
• Initiator
• Influencer
• Gatekeepers
• Decider
• Buyer
• User

3. CONSUMER DECISION MAKING
Pre- Consumption Consumption
Post-
Consumption

4. Factors Influencing Buyer Behavior

5. Cultural Factor

6. Social Factor

7. Personal Factor

8. Psychological Factors

9. Thank You