Presentation by Satyan Gajwani, Director, New Media, The Times of India Group, during keynote speech at Ad Tech India on February 25th, 2012. Watch the speech video on Youtube at http://bit.ly/FRFNAT .

1. Satyan Gajwani
@satyangajwani

11. Navigate to find the See what your friends Pick one song and get a
music you want. Save are listening to right custom radio station
favorites and playlists now based on that song

12. Navigate to find the See what your friends Pick one song and get a
music you want. Save are listening to right custom radio station
favorites and playlists now based on that song

13. Navigate to find the See what your friends Pick one song and get a
music you want. Save are listening to right custom radio station
favorites and playlists now based on that song

15. 4000
3000
2000
1000
0
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct ‘11
created 21-Feb-2012
gaana.com raaga.com saavn.com dhingana.com
©

21. 6.7% internet 4th largest
penetration video market

23. Super premium content

25. Increase over
previous year 33%

26. New benchmark in online
viewership of 5 million page
views for the final match

32. Super premium content

35. Coming soon…

37. 2011

38. 2012 Consolidate
Perform

40. Profitability
Margin
Transactions INR
daily ASP

41. Offline to
Online
Growth of
niche verticals

42. 5000
3750
2500
1250
0
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan ‘12
Indiatimes Shopping flipkart.com homeshop18.com created 22-Feb-2012
infibeam.com fashionandyou.com letsbuy.com ©

43. Market Place Model
+ New Technology Platform

44. Enable offline
2 brands to come
online
8 by end of 2012

49. 15000
11250
7500
3750
0
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11
timesofindia.com ndtv.com hindustantimes.com ibnlive.com created 20-Feb-2012
dnaindia.com the hindu.com indianexpress.com ©

50. 00:00

FB Update
Website Ticker
Tweet

51. 00:05

On WAP
On Apps
First cut story on web

52. 00:08

SpeedNews Stream
Back-linking from network
Studying Trends

53. 00:12

Topic Pages Activated
Articles added

54. 00:25

News distributed across aggregators

55. iBeat
Heat Maps Layouts

56. iBeat

57. Heatmap

58. Layouts

59. Layouts

60. Layouts

61. Point of origin

62. Point of origin

63. Interests
Geography

65. 6000
4500
3000
1500
0
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11
created 20-Feb-2012
economictimes.com livemint.com thehindubusinessline.com
financialexpress.com business-standard.com ©

69. Comments
Reactions
Facebook impressions
For January 2012

84. 123
Points
Badges
Privileges

85. 123
Gifts
Points
Badges Concerts
Movies
Privileges

86. 123
Gifts
Points
Badges Concerts
Movies
Privileges

92. Intrapreneurs
Ownership
Empowerment

94. Euphoric Run Adactio
Gerlos Jaume D'Urgell
Lasleen Kaur Jason-Morrison
Blogspot Roland Urbanek
Photo Extremist Allerleirau
Kyknoord Hani Amir
Tpmartins Mike Leitz
Schtumple Lucy Crosbie
TexasEagle Valkyrieh116
WirralWater Cannabisculture
Mr Wright 401K
TheQSpeaks Alan Cleaver_2000
Official PSDs Charis Halderman