The seven habits of highly effective PowerPoint presentations

1. Persuading with PowerPoint A workshop for the Haas School of Business by Seth Familian :: May 6, 2008 The seven habits of highly effective PowerPoint presentations

3. [ habit #1 ] Start with a structured story

4. Story-based structure: an example

5. Story-based structure: an example

7. [ habit #2 ] Standardize your design language

8. What’s wrong with this slide?

9. What’s different in this version?

10. Let’s compare the two… What do you notice about fonts, spacing, colors, sizing, and layout?

12. A standardized design language in action

18. Master pages are great for maintaining consistency

19. [ habit #3 ] Standardize your written language

20. What do these slides have in common?

22. [ habit #4 ] Animate to narrate, not exaggerate

23. Static, complex slides are tough to narrate

24. WebPress Revenues & Profitability Year 5 Year 4 Year 3 Year 2 Year 1 Cost to Cash Flow Positive ≈ $2.4M $7,150,000 $50,449,000 $86,000 $21,496,000 $38,551,000 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $0 Subscription Revenues Advertising Revenues Operating Expenses Operating Profits Cash Flow Positive Breakeven

27. Effect Types: Only four worth knowing Appear Fade Faded Zoom Wipe Very Slow Slow Medium Fast Very Fast Very Slow Slow Medium Fast Very Fast From Left From Right From Top From Bottom

28. Effect Timing: Three different “start” types On Click effect starts when you click the mouse With Previous effect starts at the same time as the effect before it in the list See how this animated at the same time? After Previous effect starts only after the effect before it has fully animated See how this started to animate only after the box above finished animating?

31. Animating tables: text with a twist      Pure Players (Findory.com, Topix.net)       WebPress     RSS Readers     Content Portals and Aggregators (Google & Yahoo)     Traditional Media Websites (LaTimes.com, CNN.com) Portable Print Format Mobile Device Delivery Hassle-Free Preference Collection Targeted Ads Intuitive Interface Personalized Content Strong Offering  ---------------------  ---------------------  Weak/No Offering       

33. Let’s practice animating a chart! First, we need to paste in a chart from Excel…

35. WebPress Revenues & Profitability Year 5 Year 4 Year 3 Year 2 Year 1 Cost to Cash Flow Positive ≈ $2.4M $7,150,000 $50,449,000 $86,000 $21,496,000 $38,551,000 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $0 Subscription Revenues Advertising Revenues Operating Expenses Operating Profits Cash Flow Positive Breakeven

36. Key Development Milestones Year 3 Year 2 Year 1 $0 Cash Flow Positive Breakeven Pilot Partner Beta Site Article Recommendation Functional Web Interface Functional $3,000,000 $2,000,000 $1,000,000 ($1,000,000) $1.5M First Round $1.1M Round 2 Partner #2 WebPress Profitability

38. How WebPress Works Assess individual reader tastes & preferences Deliver relevant content to preferred platform(s) WebPress’s personalization algorithm dynamically identifies individual preferences and adapts to changes over time WebPress matches individual preferences with relevant articles and targeted advertising WebPress delivers content to the individual’s preferred platform(s) and provides custom layouts that emulate the look and feel of print newspapers Personal Content Bundle Match personal preferences to relevant content & ads Content Preferences Profile Segmentation Relevant Daily Content Relevant Advertising Mobile Devices Printer-Friendly Mini Newspaper Customized Web Interface D A I L Y C O N T E N T Platform Specific Advertising

39. [ habit #5 ] Show with images, then tell with voiceover Let’s start with an example…

41. What kinds of content do they consume? Short-Format Peer-Driven Aggregated

42. What kinds of content do they consume? Short-Format Peer-Driven Aggregated

43. Where are they consuming this digital content? Marumushi Metro NY Wash Post LA Times CNN Digg NY Times Fox News Drudge 2 Screens 3 Screens 4 Screens 6 Screens 5 Screens 7 Screens 1 Screen

46. [ habit #6 ] Build your slides around the transition

47. Business Plan

48. Newspapers are Suffering Print Editions Online Editions As print circulations decline and readers move online, revenues suffer: Source: eMarketer 2006 Online Publishing Report and Newspaper Association of America why the difference? Annual Revenues $55B $2.5B Annual Revenue Per Unique User $500 $50

49. Explaining the Disconnect Stakeholder Attitude Result Demand precise targeting online Advertisers Pay minimal CPMs Lack loyalty and willingness to pay Feel entitled yet dissatisfied Readers Can’t fully monetize their content online Are risk averse Publishers

50. The WebPress Solution WebPress enables newspapers to give their readers Assess individual reader tastes and preferences Match personal profiles to relevant content and advertising Deliver personalized news to a reader’s preferred platform(s) What they want. When they want it. How they want it.

52. [ habit #7 ] Learn to love the presentation remote

53. A what?

56. Thank You! I hope these PowerPointers prove helpful in your professional endeavors For a copy of this presentation, visit: www.sethfamilian.com/persuading2.ppt Further questions? Feel free to contact me: 415-615-2225 // seth.familian@mba.berkeley.edu