A lunchtime lecture for students of General Assembly's Data Science Immersive Program

1. Seth Familian
Founder + Principal, Familian&1
AUTOMATING
BIG DATA

2. INTRODUCTION
SETH FAMILIAN
FOUNDER + PRINCIPAL, FAMILIAN&1
2
Corporate Strategy User Experience Design
Creative ProcraftinationTeaching + Education
Growth Hacking

3. AUTOMATING BIG DATA
THE
ANALYTICS
PROCESS
3

4. “Long” Data
AUTOMATING BIG DATA
THE “OLD SCHOOL” APPROACH
4
Raw
“Header”
File
2
1
Affiliates
Lookup File
Update Loop
Summary Index
saved
searches
scheduled
searches
TRANSFORM
Instantly
Generates
EXTRACT LOAD
Channel
Dashboards

5. AUTOMATING BIG DATA
SEGMENT-CLEARBIT ENRICHMENT
5
RAW DATA EXTRACT
Core Website
Enrichment of
email addresses

6. AUTOMATING BIG DATA
“NEW SCHOOL” EXAMPLE 1
6
RAW DATA EXTRACT LOADTRANSFORM
Traffic Sources
& Session Stats
RAW DATA
Behavioral Segments,
Funnels, Retention &
LTV
EXTRACT
Additional aggregation
and data refinement
Core Website
Social Engagement Footprint
Unified social
footprint metrics
Enrichment of
email addresses
CRM data store for
easy segmentation +
analysis
Additional context
on Twitter followers
More flexible segments,
funnels + retention
metrics

7. AUTOMATING BIG DATA
“NEW SCHOOL” EXAMPLE 2
7
LOAD
Custom
dashboards
synced with
70+ APIs
Traffic Sources
& Session Stats
Realtime (RT)
TRANSFORMRAW DATA EXTRACT
Core Website
Social Engagement Footprint
heavy-duty query tools already in place
App Databases
Custom aggregation scripts
Postgres or
Redshift DB
Daily
Pull
Internally-reported metrics
summarized for triangulation
Daily CSV
Behavioral segmentation
+ in-app messaging
RT
Behavioral Segments,
Funnels, Retention & LTV
RT
Unified social
footprint metrics
Unified app downloads
& ratings metrics
App Store Activity
email address
enrichment

8. AUTOMATING BIG DATA 8
MORE
ADVANCED
AUTOMATION

9. DISCUSSION TIME
WORKING WITH BIG DATA 9
QUESTIONS · FEEDBACK · IDEAS · INSIGHTS

10. A BIT ABOUT ME 10MY GENERAL ASSEMBLY WORKSHOPS

11. THANK YOU
KEEP IN TOUCH!
11
SETH@FAMILIAN1.COM · @SETHFAM1