Content Marketing As The Secret Weapon of SaaS Startups
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This presentation was presented originally at StartupSafary Poznan. Check UsabilityTools for optimizing your conversion: http://usabilitytools.com/
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Content Marketing As The Secret Weapon of SaaS Startups
- 2. Hey! Name’s Sezgin. Head of Marketing @ UsabilityTools #StartupSafary
- 3. B2B companies that blog only 1-2 times per month generate 70% more leads than those don’t blog Source: Hubspot #StartupSafary
- 4. 82% of marketers who blog see positive ROI for their inbound marketing. Source: State of Inbound Marketing #StartupSafary
- 7. Content marketing is not... (Source: Rand Fishkin / moz) #StartupSafary
- 9. 83% of B2B marketers have a content marketing strategy. (35% documented, 48% not documented) (Source: content marketing institute/marketingprofs) #StartupSafary
- 10. 69% of B2B marketers indicate that they will increase content marketing budget in 2014. (Source: webmarketing123) #StartupSafary
- 11. #StartupSafary
- 14. How many blog posts published each day? #StartupSafary
- 15. Around 2.73 Million. 1.59 Million is WP (Source: WordPress) #StartupSafary
- 16. 70% to 80% of B2B content goes unused. #StartupSafary
- 17. 70% to 80% of B2B content goes unused. WASTED! #StartupSafary
- 18. #StartupSafary
- 20. Target...
- 21. Target...
- 22. Target...
- 24. • Drives traffic, converts and nurture leads • Helps onboard customers • Continously educates current users • Relatively lower cost Because effective content marketing:
- 25. What to know?
- 26. It’s a marathon.
- 28. Invest time. Lots of it.
- 29. Do it right.
- 30. ‘The best marketing doesn’t feel like marketing.’ Tom Fishburne
- 31. If you already have a blog and struggling with conversion. Try UsabilityTools.