This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).

1. Trends In Mobile Gaming In Asia
By Serkan Toto, PhD
www.serkantoto.com
Source: Gungho 1

2. About Me
2
• CEO & founder of Kantan Games Inc.
• Advisor for various gaming startups in the US
and Asia
• Japan contributor for TechCrunch.com from
2008-2012
• Based in Japan since 2004
• MBA and PhD in economics
• Hardcore gamer since 1983

3. Contact Information
Twitter: http://twitter.com/serkantoto
LinkedIn: http://linkedin.com/in/serkantoto
Email: serkan AT serkantoto.com

4. My Website For Free Information On Japan’s
Mobile Game Industry
http://www.serkantoto.com

5. weeby.co: Create Social Game Loops For
Messenger Platforms In Under 5 Minutes

6. Agenda
I:
Status Quo Of Mobile Gaming In Asia And Future
Growth
!
II:
Selection Of Key Trends

7. I:
Status Quo Of Mobile Gaming In Asia And
Future Growth

8. 8
Worldwide Market For Games Is Growing

9. 9
Worldwide Market For Games Is Growing

10. 10
Worldwide Market For Games Is Growing

11. 11
Breakdown in Segments ($61.4bn in 2012)
• Online PC: $23.6bn
• Packaged games: $18.4bn
• Mobile content: $12.3bn
• DLC: $7.1bn

12. 12
Mobile Is Growing The Fastest

13. 13
Mobile Is Growing The Fastest

14. 14
Mobile Is Growing The Fastest
Source: App Lift

15. Mobile Gaming Will Become Bigger Especially
In Asia (End Of 2012 Marks Beginning)
15

16. Mobile Gaming Will Become Bigger Especially
In Asia
16

17. Mobile Gaming Will Become Bigger Especially
In Asia
17
Source: Super Data

18. 18
What About South East Asia?
“The market is currently valued at $661 million, generated by around 85
million gamers. Niko believes the number of games will surge to over 130
million in the next 4 years.”

19. II:
Selection Of Key Trends

20. Trend 1: Smartphone Gaming

21. Example: Asphalt 8 by Gameloft

22. Smartphone Adoption In Asia Is Rising
Source: Nielsen (2013)

23. Smartphone Adoption In Asia Is Rising

24. Trend 2: Tablet Gaming

25. Example: Vainglory

26. Example: Supercell

27. Trend 3: “Indie” Gaming

28. Example: Steam

29. Example: App Store

30. Example: Minecraft

31. Example: Flappy Bird
Made In Vietnam

32. Trend 4: Cloud-Based Gaming And
Convergence
Source: Kotaku (2010)

33. Example: Gaikai (Sony)

34. Example: Square Enix Is Streaming DQ X In
Japan To Smartphone Users
In large parts of Asia, mobile Internet connectivity
(speed and cost of data) will remain a problem!

35. Example: Sony Xperia Z3 Playing PS4
Games
Source: Polygon

36. Trend 5: F2P In (Almost) The Entire Industry
Source: GameFans

37. Monetization Will Remain Difficult In Asia
Source: Trend Micro (2014)

38. Singapore Is The Most “Lucrative” Mobile
Market In South East Asia
Source: App Annie (April 2014)

39. Trend 6: User Acquisition Will Remain High
On Mobile (In Asia And Elsewhere)
Source: Fiksu ( August 2014)

40. Trend 7: Mobile Gaming Will Remain To Be An
Extremely Hit-Driven Business

41. Trend 8: Messenger App-Based Gaming And
Mobile Platforms
X

42. Trend 8: Messenger App-Based Gaming And
Mobile Platforms
+ COUNTLESS telco app stores, alternative Android stores and other
market places for mobile and other games (especially in Asia)

43. Other Notable Trends In Gaming
(Mobile And Else)
43
• HTML5/Multi-platform development
– Cut The Rope For MS Internet Explorer,
– Mozilla’s BananaBread 3D FPS
– Game Closure’s DevKit for HTML5 games (100% Javascript)
• Immersive gaming
– Facebook’s Oculus Rift headset
– Sony Morpheus
– Microsoft’s Immersive Gaming System
• Connected TV gaming
– Google TV
– Sony Bravia TV sets
– PlayStation TV (PS Vita TV)

44. Thank you for listening!

45. Contact Information
Twitter: http://twitter.com/serkantoto
LinkedIn: http://linkedin.com/in/serkantoto
Email: serkan AT serkantoto.com