SlideShare ist ein Scribd-Unternehmen logo

Social Media Tools: The free and not so free

•Als PPTX, PDF herunterladen•
•
Serena Ehrlich
Serena Ehrlich

An overview of social media tools, and tips to maximize your social media program, even if you are on a budget. Download the presentation to see my tips (they're in the notes!). I forgot to mention that earlier....

Business
1 von 11
Social Media Tools The free … and the not so free (but so incredibly important you will find a budget) For UCLA x425 PS: Feel free to tweet this out! @serena
Agenda Free Tools! But first…. Setting goals Shhhh! Start listening Where are your customers? Pick your platforms Everyone needs an automated assistant Finding influencers Finally, a little help Other ridiculously cool links And of course a plug for Social Media Club Extend your education after this course!
Setting Goals Consider the marketing funnel Brand Awareness Consider your consumer(s) purchase process Brand Interactions Be realistic Driving Engagement & Adjust as you go Sales Advocacy Loyalty
Shhhhhh! Start Listening Google Alerts Google Blog Search Google Trends Technorati Social Mention Topsy HowSociable Addictomatic BoardReader
Bonus….Ok, Now Really Start Monitoring Thinkupapp.com Bottlenose Cyfe And if you have budget Sysomos (swoon!) Radian6
Pick Your Platforms! Facebook Recommendation engine Twitter Real-time news, deals YouTube/Instagram Digital storytelling Discovery Pinterest Discovery Inspirational affiliate network Tumblr, LinkedIN and more!
Bonus…. Platform Tools Facebook Tools FB Analytics EdgeRankChecker Twitter Tools whathashtag.circulorojo.es/ WThashtag TwitterCounter – CYA SocialBro – comm. mgmt Twitalyzer – localized search TweetReach – influencer reach Nearby Tweets – localized monitoring
Finding Influencers Klout PeerIndex Kred.ly FollowerWonk AllTop Listorious Wefollow
Finally… A Little Help Hootsuite Tweetdeck BufferApp CoTweet Time.ly
Other Ridiculously Cool Links Bit.ly Google Analytics Google AdPlanner KeywordSpy Wordpress Compete
Don’t Stop Learning! Join Social Media Club! www.socialmediaclub.org Events each month A perfect way to continue learning after this course Mashable SearchEngineLand Oh and follow me! @serena

Empfohlen

Presentation - How to enjoy Social Media happiness
Presentation - How to enjoy Social Media happinessPresentation - How to enjoy Social Media happiness
Presentation - How to enjoy Social Media happinessRebekah Lambert
 
Online Marketing
Online MarketingOnline Marketing
Online Marketingcreativecycle
 
5 Tips For Social Noobs
5 Tips For Social Noobs5 Tips For Social Noobs
5 Tips For Social NoobsSocius Marketing
 
Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz
Measuring Social Media Metrics, by Rob Dyson from Whizz-KidzMeasuring Social Media Metrics, by Rob Dyson from Whizz-Kidz
Measuring Social Media Metrics, by Rob Dyson from Whizz-KidzNFPtweetup
 
Twiitter: Transforming Blah, Blah Blah Into Visibility & Influence
Twiitter: Transforming Blah, Blah Blah Into Visibility & InfluenceTwiitter: Transforming Blah, Blah Blah Into Visibility & Influence
Twiitter: Transforming Blah, Blah Blah Into Visibility & InfluenceCarrie Morgan
 
Social Media for Marketing and Beyond (short)
Social Media for Marketing and Beyond (short)Social Media for Marketing and Beyond (short)
Social Media for Marketing and Beyond (short)Marie Still
 
Social Media Strategy Presentation
Social Media Strategy PresentationSocial Media Strategy Presentation
Social Media Strategy Presentationcolumbus imPRessions
 
16 Don'ts of Social Media
16 Don'ts of Social Media16 Don'ts of Social Media
16 Don'ts of Social MediaJennifer Riggins
 

Empfohlen

Presentation - How to enjoy Social Media happiness
Presentation - How to enjoy Social Media happinessPresentation - How to enjoy Social Media happiness
Presentation - How to enjoy Social Media happinessRebekah Lambert
 
Online Marketing
Online MarketingOnline Marketing
Online Marketingcreativecycle
 
5 Tips For Social Noobs
5 Tips For Social Noobs5 Tips For Social Noobs
5 Tips For Social NoobsSocius Marketing
 
Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz
Measuring Social Media Metrics, by Rob Dyson from Whizz-KidzMeasuring Social Media Metrics, by Rob Dyson from Whizz-Kidz
Measuring Social Media Metrics, by Rob Dyson from Whizz-KidzNFPtweetup
 
Twiitter: Transforming Blah, Blah Blah Into Visibility & Influence
Twiitter: Transforming Blah, Blah Blah Into Visibility & InfluenceTwiitter: Transforming Blah, Blah Blah Into Visibility & Influence
Twiitter: Transforming Blah, Blah Blah Into Visibility & InfluenceCarrie Morgan
 
Social Media for Marketing and Beyond (short)
Social Media for Marketing and Beyond (short)Social Media for Marketing and Beyond (short)
Social Media for Marketing and Beyond (short)Marie Still
 
Social Media Strategy Presentation
Social Media Strategy PresentationSocial Media Strategy Presentation
Social Media Strategy Presentationcolumbus imPRessions
 
16 Don'ts of Social Media
16 Don'ts of Social Media16 Don'ts of Social Media
16 Don'ts of Social MediaJennifer Riggins
 
Social Media & Thought Leadership - ICFJ
Social Media & Thought Leadership - ICFJSocial Media & Thought Leadership - ICFJ
Social Media & Thought Leadership - ICFJMandy Jenkins
 
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
 
Social Media for Non-Profits
Social Media for Non-ProfitsSocial Media for Non-Profits
Social Media for Non-ProfitsStephanie Boyette Nelson
 
Marketing 101, Heather Kyle
Marketing 101, Heather KyleMarketing 101, Heather Kyle
Marketing 101, Heather KyleFarmers' Market Management Network
 
Goals v04 24-12
Goals v04 24-12Goals v04 24-12
Goals v04 24-12ronpiovesan
 
Real Housewives of Social Media - NTC 2010
Real Housewives of Social Media - NTC 2010Real Housewives of Social Media - NTC 2010
Real Housewives of Social Media - NTC 2010Carie Lewis Carlson
 
What I've Learned About Social Media
What I've Learned About Social MediaWhat I've Learned About Social Media
What I've Learned About Social MediaChris Snider
 
One Size Does Not Fit All
One Size Does Not Fit AllOne Size Does Not Fit All
One Size Does Not Fit AllZimri Diaz
 
How to Stand Out From the Crowd
How to Stand Out From the CrowdHow to Stand Out From the Crowd
How to Stand Out From the CrowdZimri Diaz
 
BPA Social Media - Nov 30th 2
BPA Social Media - Nov 30th 2BPA Social Media - Nov 30th 2
BPA Social Media - Nov 30th 2Promote Public Relations Ltd
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
 
Adape Listening
Adape ListeningAdape Listening
Adape ListeningClive Lam
 
Facebook’s new empathetic-dislike button
Facebook’s new empathetic-dislike buttonFacebook’s new empathetic-dislike button
Facebook’s new empathetic-dislike buttonInfodec Communications
 
Finding Your Social Media Sweet Spot
Finding Your Social Media Sweet SpotFinding Your Social Media Sweet Spot
Finding Your Social Media Sweet SpotJennifer Barrett | Taming Tech For Good
 
Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11candidmarketer
 
Social Boom Book Exploration
Social Boom Book ExplorationSocial Boom Book Exploration
Social Boom Book ExplorationLaurie Hawkins
 
SEMPO Atlanta 10/01/10 Social Media Presentation
SEMPO Atlanta 10/01/10 Social Media PresentationSEMPO Atlanta 10/01/10 Social Media Presentation
SEMPO Atlanta 10/01/10 Social Media PresentationAdam Proehl
 
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonHow The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media PrimerRickey Gold
 
Social media for health advocacy. UC Berkeley Ctr Health Ldrshp
Social media for health advocacy. UC Berkeley Ctr Health LdrshpSocial media for health advocacy. UC Berkeley Ctr Health Ldrshp
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media & Thought Leadership - ICFJ
Social Media & Thought Leadership - ICFJSocial Media & Thought Leadership - ICFJ
Social Media & Thought Leadership - ICFJMandy Jenkins
 
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
 
Real Housewives of Social Media - NTC 2010
Real Housewives of Social Media - NTC 2010Real Housewives of Social Media - NTC 2010
Real Housewives of Social Media - NTC 2010Carie Lewis Carlson
 
What I've Learned About Social Media
What I've Learned About Social MediaWhat I've Learned About Social Media
What I've Learned About Social MediaChris Snider
 
One Size Does Not Fit All
One Size Does Not Fit AllOne Size Does Not Fit All
One Size Does Not Fit AllZimri Diaz
 
How to Stand Out From the Crowd
How to Stand Out From the CrowdHow to Stand Out From the Crowd
How to Stand Out From the CrowdZimri Diaz
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
 
Adape Listening
Adape ListeningAdape Listening
Adape ListeningClive Lam
 
Facebook’s new empathetic-dislike button
Facebook’s new empathetic-dislike buttonFacebook’s new empathetic-dislike button
Facebook’s new empathetic-dislike buttonInfodec Communications
 
Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11candidmarketer
 
Social Boom Book Exploration
Social Boom Book ExplorationSocial Boom Book Exploration
Social Boom Book ExplorationLaurie Hawkins
 
SEMPO Atlanta 10/01/10 Social Media Presentation
SEMPO Atlanta 10/01/10 Social Media PresentationSEMPO Atlanta 10/01/10 Social Media Presentation
SEMPO Atlanta 10/01/10 Social Media PresentationAdam Proehl
 
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonHow The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
 

Was ist angesagt? (18)

Social Media & Thought Leadership - ICFJ
Social Media & Thought Leadership - ICFJSocial Media & Thought Leadership - ICFJ
Social Media & Thought Leadership - ICFJ
 
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
 
Social Media for Non-Profits
Social Media for Non-ProfitsSocial Media for Non-Profits
Social Media for Non-Profits
 
Marketing 101, Heather Kyle
Marketing 101, Heather KyleMarketing 101, Heather Kyle
Marketing 101, Heather Kyle
 
Goals v04 24-12
Goals v04 24-12Goals v04 24-12
Goals v04 24-12
 
Real Housewives of Social Media - NTC 2010
Real Housewives of Social Media - NTC 2010Real Housewives of Social Media - NTC 2010
Real Housewives of Social Media - NTC 2010
 
What I've Learned About Social Media
What I've Learned About Social MediaWhat I've Learned About Social Media
What I've Learned About Social Media
 
One Size Does Not Fit All
One Size Does Not Fit AllOne Size Does Not Fit All
One Size Does Not Fit All
 
How to Stand Out From the Crowd
How to Stand Out From the CrowdHow to Stand Out From the Crowd
How to Stand Out From the Crowd
 
BPA Social Media - Nov 30th 2
BPA Social Media - Nov 30th 2BPA Social Media - Nov 30th 2
BPA Social Media - Nov 30th 2
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peopl
 
Adape Listening
Adape ListeningAdape Listening
Adape Listening
 
Facebook’s new empathetic-dislike button
Facebook’s new empathetic-dislike buttonFacebook’s new empathetic-dislike button
Facebook’s new empathetic-dislike button
 
Finding Your Social Media Sweet Spot
Finding Your Social Media Sweet SpotFinding Your Social Media Sweet Spot
Finding Your Social Media Sweet Spot
 
Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11
 
Social Boom Book Exploration
Social Boom Book ExplorationSocial Boom Book Exploration
Social Boom Book Exploration
 
SEMPO Atlanta 10/01/10 Social Media Presentation
SEMPO Atlanta 10/01/10 Social Media PresentationSEMPO Atlanta 10/01/10 Social Media Presentation
SEMPO Atlanta 10/01/10 Social Media Presentation
 
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonHow The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
 

Ähnlich wie Social Media Tools: The free and not so free

Social Media Primer
Social Media PrimerSocial Media Primer
Social Media PrimerRickey Gold
 
Social media for health advocacy. UC Berkeley Ctr Health Ldrshp
Social media for health advocacy. UC Berkeley Ctr Health LdrshpSocial media for health advocacy. UC Berkeley Ctr Health Ldrshp
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
 
Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11candidmarketer
 
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Awesome Apps and Cool Tech Tools - The 2014 Marketing EditionAwesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Awesome Apps and Cool Tech Tools - The 2014 Marketing EditionADvisors Marketing Group
 
Andrew Huff CASESMC10 Keynote: Being Socially Responsible
Andrew Huff CASESMC10 Keynote: Being Socially ResponsibleAndrew Huff CASESMC10 Keynote: Being Socially Responsible
Andrew Huff CASESMC10 Keynote: Being Socially ResponsibleCASE SMC
 
Some Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at SpeakerboxSome Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at SpeakerboxJoe Pulizzi
 
ROI in Social Media - New Life Event
ROI in Social Media - New Life Event ROI in Social Media - New Life Event
ROI in Social Media - New Life Event Matt Siltala
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charitiesGitta Bartling
 
Social Media: Beyond the Hype
Social Media: Beyond the HypeSocial Media: Beyond the Hype
Social Media: Beyond the HypeCarole Mahoney
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabBeth Kanter
 
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Allison Fabella
 
Basic social media monitoring tools
Basic social media monitoring toolsBasic social media monitoring tools
Basic social media monitoring toolsAdam Vincenzini
 
SLSAE - Social Media Strategy 06-15-10
SLSAE - Social Media Strategy 06-15-10SLSAE - Social Media Strategy 06-15-10
SLSAE - Social Media Strategy 06-15-10Q&A Business Solutions
 
Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Lisa Palmer
 

Ähnlich wie Social Media Tools: The free and not so free (20)

Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Social media for health advocacy. UC Berkeley Ctr Health Ldrshp
Social media for health advocacy. UC Berkeley Ctr Health LdrshpSocial media for health advocacy. UC Berkeley Ctr Health Ldrshp
Social media for health advocacy. UC Berkeley Ctr Health Ldrshp
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11
 
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Awesome Apps and Cool Tech Tools - The 2014 Marketing EditionAwesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
 
Andrew Huff CASESMC10 Keynote: Being Socially Responsible
Andrew Huff CASESMC10 Keynote: Being Socially ResponsibleAndrew Huff CASESMC10 Keynote: Being Socially Responsible
Andrew Huff CASESMC10 Keynote: Being Socially Responsible
 
Natas soc medtraining
Natas soc medtrainingNatas soc medtraining
Natas soc medtraining
 
Some Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at SpeakerboxSome Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at Speakerbox
 
ROI in Social Media - New Life Event
ROI in Social Media - New Life Event ROI in Social Media - New Life Event
ROI in Social Media - New Life Event
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
 
Social Media: Beyond the Hype
Social Media: Beyond the HypeSocial Media: Beyond the Hype
Social Media: Beyond the Hype
 
Workshop Deck
Workshop DeckWorkshop Deck
Workshop Deck
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action Lab
 
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
 
Basic social media monitoring tools
Basic social media monitoring toolsBasic social media monitoring tools
Basic social media monitoring tools
 
SLSAE - Social Media Strategy 06-15-10
SLSAE - Social Media Strategy 06-15-10SLSAE - Social Media Strategy 06-15-10
SLSAE - Social Media Strategy 06-15-10
 
PopTech Slides
PopTech SlidesPopTech Slides
PopTech Slides
 
Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010
 
Launch Your Business Into Social Media
Launch Your Business Into Social MediaLaunch Your Business Into Social Media
Launch Your Business Into Social Media
 

Kürzlich hochgeladen

Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 

Kürzlich hochgeladen (20)

Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 

Social Media Tools: The free and not so free

  • 1. Social Media Tools The free … and the not so free (but so incredibly important you will find a budget) For UCLA x425 PS: Feel free to tweet this out! @serena
  • 2. Agenda Free Tools! But first…. Setting goals Shhhh! Start listening Where are your customers? Pick your platforms Everyone needs an automated assistant Finding influencers Finally, a little help Other ridiculously cool links And of course a plug for Social Media Club Extend your education after this course!
  • 3. Setting Goals Consider the marketing funnel Brand Awareness Consider your consumer(s) purchase process Brand Interactions Be realistic Driving Engagement & Adjust as you go Sales Advocacy Loyalty
  • 4. Shhhhhh! Start Listening Google Alerts Google Blog Search Google Trends Technorati Social Mention Topsy HowSociable Addictomatic BoardReader
  • 5. Bonus….Ok, Now Really Start Monitoring Thinkupapp.com Bottlenose Cyfe And if you have budget Sysomos (swoon!) Radian6
  • 6. Pick Your Platforms! Facebook Recommendation engine Twitter Real-time news, deals YouTube/Instagram Digital storytelling Discovery Pinterest Discovery Inspirational affiliate network Tumblr, LinkedIN and more!
  • 7. Bonus…. Platform Tools Facebook Tools FB Analytics EdgeRankChecker Twitter Tools whathashtag.circulorojo.es/ WThashtag TwitterCounter – CYA SocialBro – comm. mgmt Twitalyzer – localized search TweetReach – influencer reach Nearby Tweets – localized monitoring
  • 8. Finding Influencers Klout PeerIndex Kred.ly FollowerWonk AllTop Listorious Wefollow
  • 9. Finally… A Little Help Hootsuite Tweetdeck BufferApp CoTweet Time.ly
  • 10. Other Ridiculously Cool Links Bit.ly Google Analytics Google AdPlanner KeywordSpy Wordpress Compete
  • 11. Don’t Stop Learning! Join Social Media Club! www.socialmediaclub.org Events each month A perfect way to continue learning after this course Mashable SearchEngineLand Oh and follow me! @serena

Hinweis der Redaktion

  1. Anything I am missing please add.
  2. Social media drives to the marketing funnel. What do you want your program to accomplish?
  3. Set your baseline so you know when something big is happeningCompetitive intelligence, rumors, unfiltered feedbackEveryone has hatersCrisis Communications: Social News Funnel
  4. Include tracking codes to better result trackingGrowth, engagements, actions, website traffic, sales
  5. Where is your audience? Don’t force new behaviors on themUnderstand the big change in Twitter’s demographicsTip! Change the URL of images uploaded to Pinterest to your siteTip! Use tags in YouTube including your co. name and URLTip! Register your Twitter feed in WeFollow and Listorious for discoveryTip! G+ is tied to Google search, use the same terms in each post will eventually help your overall SEO on those termsTip! Use hashtags on Instagram to aid in discovery
  6. Tip! Don’t outreach to tier 1 bloggers. Reach out to 3rd/4th tier who have smaller followings but higher influenceTip! Join in Twitter chatsTip! Images + text = action – use photo captioning toolsTip! Ask people for action (shares, likes) – in detail. Be very specificTip! Find partnership opportunities to help grow visibility
  7. Tip! Facebook visibility is now pay for play – you must advertise to be seenTip! Don’t use 3rd party autoschedulers to FB – 80% decrease in visibility
  8. Attend Social Media Club LA monthly events – only $10 and includes great info, solid networking and, of course, great food. www.socialmediaclub.laRead!SocialMediaClub.orgeMarketerSearch Engine LandFollow!@serena@jspepper@smc_la@erikdeutch@mogreet (for mobile news)