1. AGENDAAGENDA
Updates of GoogleUpdates of Google
 CaffeineCaffeine
 PandaPanda
 PenguinPenguin
 ZebraZebra
 HummingbirdHummingbird

2. CaffeineCaffeine
Rel-Canonical TagRel-Canonical Tag —— February 2009February 2009
Google announced a new link element to clean up
duplicate urls on sites.
CaffeineCaffeine —— August 2009August 2009
 Speed: How fast can the new search engine load
results?
 Accuracy: Which set of results is more accurate to the
search term? ””
 Temporal Relevancy: Is one version of search better at
capturing breaking news?
 Index Size: Is it really more comprehensive than the last
version of Google? results

3. PandaPanda
Panda/Farmer – February 23, 2011
Update & Affect 12% in Search Results (Content Farm)
EMD Update – September 27, 2012
Reduce Low Quality “exact match” domains in search
results. (10%)

4. PenguinPenguin
 Penguin - April 24, 2012 (impacting ~3.1% of search
queries)
Avoid the following techniques:Avoid the following techniques:
 Duplicasy
 Hidden Text or Links
 Keyword Stuffing
 Doorway Pages
 Penguin - May 26, 2012 (impacting less than 0.1%)
 Penguin - October 5, 2012 (impacting ~0.3% of queries)
 Penguin - May 22, 2013 (impacting 2.3% of English
queries)

5. Panda v/s PenguinPanda v/s Penguin

6. ZebraZebra
 Panda hit on-site elements. Penguin mainly focused on
off-site issues. Zebra is going to town on social
 Too many retweets with keywords included around a
link (spammy)
 Facebook updates with too many shares from people not
in your industry
 Any Google+ shares as this will look spammy (Google+
is a graveyard right, so any activity looks suspicious?!)
 Owning a Pinterest page - brands only use these for SEO
benefit no?

7. HummingbirdHummingbird
Search algorithm that Google is using, one that
Google says should return better results.

8. Why is CalledWhy is Called HummingbirdHummingbird
Google told us the name being come from being
“precise and fast”
Example - “What’s the closest place to buy the
iPhone 5s to my home?” A traditional search
engine might focus on finding matches for
words — finding a page that says “buy” and
“iPhone 5s,” for example.
Hummingbird - better answer of the long tail
queries.

9. How to Optimize New Google AlgorithmHow to Optimize New Google Algorithm
Some suggestion to increase ranking-
Target longer keywords and write up detail
information on it.
Most specifically target questions which are
asked on Google search and try to answer then
in your posts.
Social presence is still needed alongside better
page rank and domain authority.

10. Google - Daily Change ReportGoogle - Daily Change Report
http://www.mozcast.com/

11. Google TrendsGoogle Trends

13. Created by Raj &Created by Raj &
Vikram BishtVikram Bisht