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Author Rank and Guest Blogging
…the reputation of a particular agent, and
 therefore the reputational score assigned to the
 particular agent, should depend not just on the
number of references to the content signed by the
  particular agent, but on the importance of the
    referring documents and other agents…
Author Rank and Guest Blogging
…the reputation of a particular agent, and
 therefore the reputational score assigned to the
 particular agent, should depend not just on the
number of references to the content signed by the
  particular agent, but on the importance of the
    referring documents and other agents…
Author Rank and Guest Blogging
?
Author Rank and Guest Blogging
Author Rank and Guest Blogging
Author Rank and Guest Blogging
...the reputation of a particular agent,
 and therefore the reputational score
    assigned to the particular agent,
    should depend *not just* on the
  number of references to the content
signed by the particular agent, but on
     the importance of the referring
     documents and *other* agents
Author Rank and Guest Blogging
Author Rank and Guest Blogging
Author Rank and Guest Blogging
Example: I did a guest post for Lisa Irby a few years ago
Lisa is a huge authority and she had found
out about MyBlogGuest.com
from my guest post.

Lisa is still mentioning MBG
each time when she
mentions guest blogging!
Author Rank and Guest Blogging
Author Rank and Guest Blogging
 Start building your author profile NOW.
(If you own a business, identify your best authors and
build several author brands)

 Make sure to claim your authorship with Google Plus:
Make sure your byline is always connected to your G+ page
(and Your G+ Contributor section links to that guest post)

 Identify powerful authors in your niche and start
building your relationships with them now!
...reputational scores are relatively difficult to
increase and relatively easy to decrease, creating a
 disincentive for an agent to place its reputation at
  risk by endorsing content inappropriately. Since
 the signatures of reputable agents can be used to
   promote the ranking of signed content in web
search results, agents have a powerful incentive to
 establish and maintain a good reputational score.
Author Rank and Guest Blogging

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Author Rank and Guest Blogging

  • 2. …the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents…
  • 4. …the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents…
  • 6. ?
  • 10. ...the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend *not just* on the number of references to the content signed by the particular agent, but on the importance of the referring documents and *other* agents
  • 14. Example: I did a guest post for Lisa Irby a few years ago
  • 15. Lisa is a huge authority and she had found out about MyBlogGuest.com from my guest post. Lisa is still mentioning MBG each time when she mentions guest blogging!
  • 18.  Start building your author profile NOW. (If you own a business, identify your best authors and build several author brands)  Make sure to claim your authorship with Google Plus: Make sure your byline is always connected to your G+ page (and Your G+ Contributor section links to that guest post)  Identify powerful authors in your niche and start building your relationships with them now!
  • 19. ...reputational scores are relatively difficult to increase and relatively easy to decrease, creating a disincentive for an agent to place its reputation at risk by endorsing content inappropriately. Since the signatures of reputable agents can be used to promote the ranking of signed content in web search results, agents have a powerful incentive to establish and maintain a good reputational score.