Content marketing is a lot more than the new link building! A compelling content strategy strengthens every aspect of your organic search marketing efforts, and vice versa. Standout content gets shared (hello social mentions, links, and exposure!), but it also raises the value of your site in the eyes of both search engines and (more importantly) your site visitors. Of course that means even more social followers, more readers and - you guessed it - more shares, more SEO, and more leads. Can somebody say snowball effect? And it doesn’t stop there. Great content should also nurture leads and help you make sales. Think strategically about how content marketing can improve nearly every aspect of your business. - Draw every possible benefit out of every piece of content. - Design a compelling, integrated editorial calendar. - Attract quality writers and keep them inspired. - Earn natural, high-quality links with every piece of content. - Consolidate all content efforts into a cohesive long- and short-tail SEO strategy. - Utilize content marketing to generate leads, nurture leads, and make sales. Content marketing + SEO go the distance. Together they attract leads and generate demand, find even more leads every day, nurtures leads, and produce lasting high search result rankings.

1. 5 Ways to Use
Content Marketing for SEO
Presented by Nate Dame
CEO & Founder, SEOperks

2. What is content marketing?
Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a
clearly defined and understood target audience
– with the objective of driving profitable
customer action.
http://contentmarketinginstitute.com/what-is-content-marketing/

3. Why is content marketing growing?
http://richardbrenneman.wordpress.com/2012/03/05/charts-of-the-day-the-rapid-
decline-of-u-s-newspapers/

4. Why is content marketing awesome?
One entertainment
designer was hired
by a new theme
park with a $14
billion budget –
because of her blog.

5. Opportunities Abound
• 1 million live viewers on Youtube
• Biggest live web streaming event in history

6. Opportunities Abound
• Millions of
views within 24
hours
• Video led to $7
million in
funding

7. Opportunities Abound
Plus 212,000 Twitter
followers, 31,000 on
Google+…

8. For SEO, content does it all!
• Spiders crawl… content!
• Long tail
• Long term
• What goes viral? Content!
• Social shares
• Free press / free marketing
• Links!!
• Branding: Build
trust, confidence, and warm &
fuzzy feelings
• Nurture leads - turn every website
visit into a top-of-funnel lead
• Sales!

9. And more!
• Attract leads
• Nurture leads
• Close deals

10. Old School
Brochureware website
PPC
Display ads
SEO
Blog
Social media
...

11. Blurring the Lines…
Brand Message
Blog, Downloads, Webinars
Social MediaSEO
Live Events

12. Where do you want to put your $$?
“Traditional” Tactics: Avg. Cost of Acquisition:
Paid Search $95.00
Contextual Ads $115.00
Banner & Display Ads $150.00
TV, Radio & Print Media $180.00
Brand Advertising $Unknown
“Inbound” Tactics: Avg. Cost of Acquisition:
Organic Search $15.00
Community / Forum Participation $20.00
Social Media Marketing $35.00
Blogs & RSS $60.00
Video Content $70.00
Source: SEOmoz

13. Our powers combined?

14. Step #1:
Create an Exciting Story to Tell

15. Marketo:
The Power of Marketing Automation

16. Rackspace:
The Cloud is Awesome

17. Know Your Market, Create Your Story
Who? Our story?
Platforms? Measurements?

18. Step #2:
Generate Tons of Awesome Ideas
Then get organized.

19. Brainstorming Questionnaire

20. Centralized Editorial Planning

21. Centralized Editorial Planning

22. Step #3:
Leverage Every Piece of Content for
Long-Tail SEO

23. Know Your Long Tail

24. Step #4:
Earn Links (and Links and Links…)

25. How Content Marketing Earns
Tons of Links
• Early stage: Influencer engagement
• Mid- to long-term: Subscribers/followers

26. Questions?
Let’s talk!
Nate Dame @seonate
CEO & Founder, SEOperks
nate@seoperks.com
(312) 870-0056