SEO is crucial for businesses to be visible on the first page of search results as 85% of searchers don't look beyond the first page. While pay-per-click advertising can provide initial results, SEO builds a long-term online asset through organic traffic. Optimizing a website to be easily crawled and relevant helps search engines find and rank it. Integrating SEO into a marketing strategy addresses long-term concerns and enjoys the benefits of growing website traffic and converting it to customers. A customized SEO process should lead to increased website visitors, sales, and revenues.

1. Why Search Engine
Optimization?
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Sharif
30/06/2012

2. Why Search Engine Optimization?
Statistically 43% of Google searches are location based and it is said that every day, over 2
billion searches are conducted on Google. 85% of those people searching will never get beyond
the first page of search results. This is why it is crucial that a website is on the first page for the
most important search keywords in its industry.
As more and more businesses utilize the Internet to develop a competitive online presence,
achieving better results and increasing online visibility and brand awareness becomes essential.
It is very important to customize a marketing strategy so that a company will be an industry
leader in the online marketplace.
In order to compete, many companies start their search engine marketing with pay-per-click
advertising programs, such as Google AdWords. While this can often lead to impressive initial
results, the payments to Google are unrecoverable costs, which cut into profits every month. But
even bigger issues arise from not addressing long-term concerns such as click-fraud, rising ad
costs, or traffic limits.
Before anything else, it is important to fine-tune a site and optimize it for the search engines.
Web sites that are faster and easier to crawl are easier to find and more relevant to a targeted
audience.
To get a website noticed. Search Engine Optimization (SEO) is required to make a website
stand out among its competitors, paid search (Pay Per Click such as Google AdWords) and other
channels may be needed to drive relevant traffic to a website via specifically targeted keywords
researched for a niche or vertical.
By integrating search engine optimization (SEO) into a strategy, it can effectively address
these long-term concerns and enjoy the benefits of building a tangible online asset, which
becomes a powerful lead and generates website traffic and convert that traffic into customers.
Whether competition consists of market start-ups or well-established businesses, any company
needs a solid online marketing campaign. Search engine optimization and social marketing
services can help get ahead of competition by increasing website visitors, increasing website
sales and dramatically maximizing website revenues.
SEO strategies for marketing campaigns must be dynamically and creatively developed using
scientific methodologies and analysis, coupled with advanced keyword research and market
research / competitive intelligence to build relevant traffic to a business via the major search
engines.

3. Understanding the complexities of a complete and customized search engine optimization
strategy and setting it in motion will impact search engine placement and will affect a company's
marketing ROI.
A well organized SEO process will delivers outstanding results if a customized approach is used
as a strategy to ensure success and should lead to: Increased Website Visitors, Increased Website
Sales and Maximized Website Revenues.
Building high quality links of authority, link baiting, local SEO citations will improve local
visibility, and A+ on-page Search engine optimization needed to drive results including page
one rankings in Google and Bing.
SEO may not be the only component of overall Internet marketing strategy but SEO should be
the foundation. Traffic from search engine remains the most effective, highest converting traffic
on the Internet. SEO services can generate increases in organic search traffic ranging from 100%
to 10,000%.
Over time, through effective search engine optimization (SEO) Services it will improve traffic
performance, raising online visibility, and building incredible brand recognition.