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DIGITAL
NUMBERS
IN
>> I N D O N E S I A
Seno Pramuadji
Digital Creative & Social Media
These are some digital
datas I collect from
various source:
ComScore, We Are Social,
APJII, BBG & Galup, Rakuten,
Veritrans & Dailysocial, etc
FEEL FREE TO
WATCH!
TOTAL	
  	
  
POPULATION	
  	
  
ACTIVE	
  INTERNET	
  
USER	
  
ACTIVE	
  SOCIAL	
  
MEDIA	
  USER	
  
ACTIVE	
  MOBILE	
  
SOCIAL	
  USER	
  
DIGITAL	
  in	
  INDONESIA	
  
255,5M	
   72,7M	
   74M	
   64M	
  
Source:	
  	
  We	
  Are	
  Social	
  SG	
  MAR	
  2015	
  
URBANISATION:	
  51%	
   PENETRATION:	
  28%	
   PENETRATION:	
  29%	
   URBANISATION:	
  51%	
  
female male
DEMOGRAPHIC
Source: : APJII,
Profil Internet
Indonesia,
2014
51
49
Source:
APJII
OCCUPATION	
  
TOP	
  ACTIVE	
  SOCIAL	
  PLATFORM	
  
FACEBOOK
TWITTER
FB MESSENGER
GOOGLE+
LINKEDIN
INSTAGRAM
SOCIAL NETWORK
MESSENGER/CHAT APP
14
11
6
9
12
7
6
7
9
6
Source: We Are Social SG MAR 2015
WHATSAPP
SKYPE
PINTEREST
LINE
5.1	
  Hour	
  
TIME	
  SPENT	
  ON	
  THE	
  
INTERNET	
  	
   Source: iNMOBI 2014,
We Are Social SG
Source: iNMOBI 2014,
We Are Social SG
2,4	
  Hour	
  
TIME	
  SPENT	
  ON	
  
SOCIAL	
  MEDIA	
  	
  
MONTHLY	
  MOBILE	
  USERS	
  
63M	
  People	
  Use	
  Facebook	
  
	
  Every	
  Month	
  
In	
  INDONESIA	
  
ON	
  AVERAGE,	
  	
  
MORE	
  THAN	
  
69M	
  People	
  Use	
  Fb	
  	
  
Every	
  Month	
  
In	
  Indonesia	
  
THAT'S	
  	
  
89	
  Of	
  INTERNET	
  	
  
USERS	
  In	
  
Indonesia	
  
Source: FACEBOOK	
  INTERNAL	
  2014	
  
Source: Social	
  Bakers,	
  Forbes	
  	
  
500.000.000	
  Tweets	
  
Per	
  Day	
  (2014)	
  
Source: Twi[er	
  Internal	
  
Twi[er	
  in	
  Indonesia	
  
Gender	
  
female male
55%	
  45%	
  
Age	
  
Occupa]on	
  
Educa]on	
  
36	
  
37	
  
21	
  
6	
  
1	
  
25-­‐34	
  
35-­‐44	
  
45-­‐54	
  
55-­‐64	
  
C-­‐suite:	
  
White	
  Collars	
  
Professionals	
  
Others	
  
25%	
  
41%	
  
20%	
  
15%	
  
University	
  PostGrad	
  
College	
  
University	
  Grad	
  
2nd	
  educa]on	
  
7%	
  
16%	
  
64%	
  
13%	
  
INDONESIA	
  USERS	
  
89%	
  18-­‐34	
  yo	
  
ACTIVE	
  USERS	
  
	
  Rises	
  
2X	
  Year	
  on	
  year	
  
INDONESIA	
  USERS	
  
89%	
  18-­‐34	
  yo,	
  	
  
once	
  a	
  week.	
  
FEMALE	
  DOMINANT	
  
Sumber:	
  Instagram	
  internal	
  
97%	
  
85%	
  CROSS	
  POSTING	
  
TO	
  OTHERS	
  
SOCIAL	
  MEDIA	
  	
  
(TW,	
  FB)	
  49%	
  USERS	
  BUY	
  PRODUCT	
  
FORM	
  FOLLOWED	
  	
  
ACCOUNT.	
  
	
  
MODE	
  &	
  TECH	
  	
  
PRODUCT	
  
Sumber:	
  TNS	
  
COMMENTS	
  and	
  
TAG	
  FRIENDS	
  
Sumber:	
  TNS	
  
SHARING	
  TRAVEL	
  EXPERIENCE	
  
	
  SEARCHING	
  INFORMATION	
  &	
  NEW	
  TREND	
  
LOOKING	
  FOR	
  INSPIRATION	
  
TYPE	
  of	
  CONTENT:	
  
SELFIE	
  
FOOD	
  
DISPLAY	
  PRODUCT	
  (buy/sell)	
  
FAMILY	
  PICTURES	
  
SPECIAL	
  EVENTS	
  
PETS	
  
NATURE	
  
TRAVEL	
  
MEME	
  
	
  
	
  
MEDIACONSUMPTION	
  
MEDIACONSUMPTION	
  
MEDIACONSUMPTION	
  
Digital numbers in indonesia   update version (landscape)
Seno	
  Pramuadji	
  
Maturnuwun!	
  	
  
Social	
  Media	
  &	
  Digital	
  Enthusiast	
  
@seno_pramuadji	
  
Seno	
  Pramuadji	
  
Seno	
  Pramuadji	
  
senopramuadji0101@gmail.com	
  

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Digital numbers in indonesia update version (landscape)

  • 1. DIGITAL NUMBERS IN >> I N D O N E S I A Seno Pramuadji Digital Creative & Social Media
  • 2. These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc FEEL FREE TO WATCH!
  • 3. TOTAL     POPULATION     ACTIVE  INTERNET   USER   ACTIVE  SOCIAL   MEDIA  USER   ACTIVE  MOBILE   SOCIAL  USER   DIGITAL  in  INDONESIA   255,5M   72,7M   74M   64M   Source:    We  Are  Social  SG  MAR  2015   URBANISATION:  51%   PENETRATION:  28%   PENETRATION:  29%   URBANISATION:  51%  
  • 4. female male DEMOGRAPHIC Source: : APJII, Profil Internet Indonesia, 2014 51 49
  • 6. TOP  ACTIVE  SOCIAL  PLATFORM   FACEBOOK TWITTER FB MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SOCIAL NETWORK MESSENGER/CHAT APP 14 11 6 9 12 7 6 7 9 6 Source: We Are Social SG MAR 2015 WHATSAPP SKYPE PINTEREST LINE
  • 7. 5.1  Hour   TIME  SPENT  ON  THE   INTERNET     Source: iNMOBI 2014, We Are Social SG
  • 8. Source: iNMOBI 2014, We Are Social SG 2,4  Hour   TIME  SPENT  ON   SOCIAL  MEDIA    
  • 9. MONTHLY  MOBILE  USERS   63M  People  Use  Facebook    Every  Month   In  INDONESIA   ON  AVERAGE,     MORE  THAN   69M  People  Use  Fb     Every  Month   In  Indonesia   THAT'S     89  Of  INTERNET     USERS  In   Indonesia   Source: FACEBOOK  INTERNAL  2014  
  • 10. Source: Social  Bakers,  Forbes     500.000.000  Tweets   Per  Day  (2014)  
  • 11. Source: Twi[er  Internal   Twi[er  in  Indonesia   Gender   female male 55%  45%   Age   Occupa]on   Educa]on   36   37   21   6   1   25-­‐34   35-­‐44   45-­‐54   55-­‐64   C-­‐suite:   White  Collars   Professionals   Others   25%   41%   20%   15%   University  PostGrad   College   University  Grad   2nd  educa]on   7%   16%   64%   13%  
  • 12. INDONESIA  USERS   89%  18-­‐34  yo   ACTIVE  USERS    Rises   2X  Year  on  year   INDONESIA  USERS   89%  18-­‐34  yo,     once  a  week.   FEMALE  DOMINANT   Sumber:  Instagram  internal  
  • 13. 97%   85%  CROSS  POSTING   TO  OTHERS   SOCIAL  MEDIA     (TW,  FB)  49%  USERS  BUY  PRODUCT   FORM  FOLLOWED     ACCOUNT.     MODE  &  TECH     PRODUCT   Sumber:  TNS   COMMENTS  and   TAG  FRIENDS  
  • 14. Sumber:  TNS   SHARING  TRAVEL  EXPERIENCE    SEARCHING  INFORMATION  &  NEW  TREND   LOOKING  FOR  INSPIRATION   TYPE  of  CONTENT:   SELFIE   FOOD   DISPLAY  PRODUCT  (buy/sell)   FAMILY  PICTURES   SPECIAL  EVENTS   PETS   NATURE   TRAVEL   MEME      
  • 19. Seno  Pramuadji   Maturnuwun!     Social  Media  &  Digital  Enthusiast   @seno_pramuadji   Seno  Pramuadji   Seno  Pramuadji   senopramuadji0101@gmail.com