Social Networking Intro

1. SOCIAL NETWORKING
INTRO
www.nptechforgood.com
BUSINESS EDITION
November 20, 2013
Presented By
Sena Loyd, @Two Digital Learning Center Manager, Carson City Library
sloyd@carson.org, 775-887-2244 x1018

2. WHAT IS SOCIAL
NETWORKING ?
THE USE OF DEDICATED WEBSITES AND
APPLICATIONS TO COMMUNICATE
INFORMALLY WITH OTHER USERS, OR TO
FIND PEOPLE WITH SIMILAR INTERESTS
TO ONESELF.

3. More than 15 million brands,
businesses and organizations have
Facebook pages. And, 2.6 million
companies have pages on
LinkedIn.
VentureBeat and MobileMarkingWatch
2013

4. Facebook users share 2.5 billion
pieces of content per day.
Genuinely compelling content is
the only way for brands to cut
through the noise.
Nielson
2013

5. Daily engagement rates on Twitter
tend to decline after the third
Tweet. So, make your first few
tweets count.
Socialbankers.com
2013

6. 40% of Twitter users are passive
participants. In other words, nearly
half of the 500 million plus
registered users don’t Tweet but
watch others Tweet.
Statisticsbrain.com
2013

7. 27% of online time is spent on social
media sites. The single most
popular online usage category.
Experian
2013

8. Instagram has now eclipsed the 150
million user milestone. 60% of users
are from outside the USA.
Forbes
2013

9. The fastest growing demographic
on Twitter is the 55-64 year old age
bracket. This demographic has
grown by 79% since 2012.
BufferApp.com
2013

10. 53% of people recommend
products in their Tweets. But,
brands take an average of six hours
to respond to direct questions on
Twitter.
Socialnomics
2013

11. LinkedIn is nearly three times as
effective for lead generation as
Twitter and Facebook. And, two
new users join LinkedIn every
second.
Topdogsocialmedia.com
2013

12. TOTAL USERS
as of 2013
1.5 Billion +
Facebook
500 Million +
Twitter
238 Million +
LinkedIn
130 Million +
Instagram
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013

13. FACEBOOK
23% of Facebook user’s check their accounts more than 5 times a day.
74% of marketers believe Facebook is important for their lead generation
strategy.
75% of possible engagement a post gets in its first 5 hours.
350 Million photos are uploaded every day.
There are over 10 Million Facebook apps so far.
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013

14. TWITTER
28% of Retweets are due to inclusion of “please RT!”
60% of Twitter users access it from mobile.
208 is average number of Tweets per account.
On an average, over 400 Million tweets are sent a day.
Approx 20 Million user accounts are fake.
Twitter’s fastest growing age demographic is 55-64 year old, registering an
increase in active users of 79%.
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013

15. LINKEDIN
27% users access LinkedIn though their mobile.
42% update their profile information regularly.
50% of LinkedIn users have their Bachelor’s of Graduate degree.
81% of users at least belong to one group.
Over 3 Million LinkedIn Company Pages.
Over 1 Billion LinkedIn endorsements.
Total number of LinkedIn groups are 1.5 million.
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013

16. INSTAGRAM
16 Billion photos uploaded.
An average user on Instagram has 40 photos.
More than
‘MTV’ is the most followed brand on Instagram with over
1.2 Million followers.
8000 users like a photo.
Instagram gets 1000 comments per second.
Over 5 Million videos being shared with 24 hrs of launch.
More than 5 Million photos uploaded every day.
Every second
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013

17. Other Social Media
Google+ = 500 Million+ Users, over 67% male users.
Pinterest = 70 Million+ Users, over 69% female users.
YouTube = 1 Billion+ Users, over 63% male users.
Tumblr = 300 Million+ Users.
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013

18. FACEBOOK
TWITTER
LINKEDIN
INSTAGRAM
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013