Your mobile conversion rate is probably much lower than your desktop conversion rate. But don't worry, this is an opportunity!
The mobile web today is like the original Web circa 1995. Today we look back at Web 1.0 and giggle. Our tests are telling us that Mobile Web 1.0 will seem equally ridiculous. Join Brian Massey in this SEMrush Webinar and get a preview of what Mobile Web 2.0 will look like based on tests he has completed on live sites.
In this Webinar on Thursday, May 7th at 2:30pm EDT, you will learn:
Why Mobile Web 1.0 will improve faster than Web 1.0.
If you should we invest in responsive mobile designs
What makes your mobile visits successful.
Which sacred mobile cows are likely to die.
4. Takeaways:
Today you will learn:
-Why Mobile Web 1.0 will improve faster than Regular Web 1.0
-What you need to know to decide on a Responsive Design
Strategy
-What makes your mobile visits successful
-Which sacred mobile cows are likely to die
#MobileConversion
10. International Speaker
Founder of Conversion Sciences LLC
Author Your Customer Creation Equation
Lab Wear Fashion Model
The Conversion Scientist Blog
Contact:
11. Our Goal: Design Your Mobile Web 2.0
Sites
Quick overview of broad mobile marketplace.
Dismiss data from broad mobile marketplace.
Understanding your mobile websites.
Responsive site issues.
What our tests are telling us about Mobile Web 2.0.
30. @bmassey
iPad, iOS
5
iPad,
iOS 7.1
Windows
Vista
Android 4.3
iPhones:
iOS4, 5, 7
Android:
2.3.6, 4.0.4,
Windows
8, no
updates
OS X 10.6 Windows 8,
regular updates +
VM’s
OS X 10.8
OS X
10.9
OS X 10.7 +
VM’s
Windows XP
Windows
7
33. Designing Mobile Web 2.0
Dedicated Mobile Websites
Mobile is Screen One
Mobile-specific Calls to Action
App-like Interactions
Different Experiences for iOS and Android
@bmassey
47. @bmassey
“The redesign that was two years in the
making started badly leading to an
8% decrease in online sales not to mention
countless frustrated and irate customers.”
http://www.digital-tonic.co.uk/digital-tonic-blog/went-wrong-marks-spencer-website-redesign-made-lose-sales/
£150 million redesign took two years.
59. For businesses that are trying to generate
phone calls from their websites, mobile
conversions are significantly higher than
desktop conversions.
@bmassey
76. The Visitor is Sent
an Email with a
specially-coded
Link.
http://esigns.com/design?ref=mobileemail
26% Email Click-Through Rate
(Google Analytics)
@bmassey