Programmatic advertising is expanding beyond just digital ads to also include connections with internet-connected devices and objects that make up the Internet of Things (IoT). As the number of IoT devices grows exponentially, reaching an estimated 26 billion installed by 2020, it will drive the development of new applications and services. This convergence of programmatic advertising and IoT will lead to more personalized one-to-one marketing through the use of data and algorithms, transforming marketing approaches in a way analogous to how digital marketing evolved from traditional mass marketing.

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WHEN
PROGRAMMATIC
ADVERTISING MEETS
THE IoT…
Simon Struna
Programmatic Ecosystem Specialist

3. THE FUTURE IS NOW…

4. …AND IT‘S
PROGRAMMATIC.
Use of data & technology for
automated buying of digital ads.

5. Marketing in the age of algorythms
Marketer Marketer
Analogue Age
Mass Marketing
Digital Age
One-to-One Marketing

6. OLD DISPLAY
BULK BUYING
NEW DISPLAY
PROGRAMMATIC BUYING

8. PROGRAMMATIC IS
NOT JUST RTB…

10. Types of programmatic buying

13. All buying
will soon be
programmatic

15. Growth of programmatic
advertsing in Europe
Source: IAB Europe, May 2016

17. DATA

19. EFFICIENCY

20. OPTIMIZATION

23. Marketing with algorithms and objects
Marketer Marketer
Analogue Age
Mass Marketing
Digital Age
One-to-One Marketing
Marketer
IoT Age
Matrix Marketing

24. #6
IoT
26 billion
IoT devices
will be
installed
by 2020 …
… driving the development of new apps and services.
Source:Internetofthings,Cisco,2016

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30. Hvala za pozornost.
iPROM, d.o.o.
Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče
+386 1 511 07 50
+386 1 511 07 83
info@iprom.si
www.iprom.si
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