1. Learn video marketing
In this file, you can ref free useful materials about learn video marketing
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If you’re not in on the video game yet, why not? Is it because you think
you don’t have the resources or the know-how to create videos that
won’t make you look like an amateur fool? Guess what: There are
dozens of great blogs that reveal the best un-kept secrets about making
video work for you. From technical tricks to storytelling and going viral,
we’ve gathered more than two dozen great video marketing blogs that
are sure to get you started on the right foot.
1. YouTube – Where else to learn about video marketing than the
premier video marketing channel itself, YouTube? Just as Google
Analytics makes the most sense among free analytics programs for
tracking your Google search data, YouTube’s blog is the obvious
resource for enhancing your YouTube marketing prowess.
YouTube’s blog is chock full of news, great examples of
exceptional video content and more.
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2. 2. Digitpro – Tony Zohari shares his expert video marketing
strategies at Digitpro, including useful tips for creating professional
videos, using video to increase sales and more.
3. Imagination Media – Tim Danyo covers video marketing, with
some of his advice in the context of content marketing. Which we
love, because video’s a valuable part of your content marketing
campaign so we’re totally on board with experts who share their
tips with a cohesive approach.
4. Reel SEO – The go-to experts for SEO-ing your video campaign,
Reel SEO is a plethora of resources on taking your videos to the
next level, and getting them in front of your audience. Oh, and
news, scoring scores (er, music) for your videos and solutions to
what might be your biggest problem—what to video about?
5. James Wedmore – James hones in marketing on YouTube and
general video marketing across the Web. His blog is a goldmine of
valuable tips and recommendations for doing the number one thing
that will make your videos stand out—creating engagement.
6. Will Video for Food – Kevin Nalty is video-obsessed, and we’re
totally grateful that he is—because we get to benefit from his tons
of tidbits on YouTube, video marketing news, and other cool stuff
—like statistics to convince you that you should be boarding the
video marketing train.
7. Josh Rimer – Josh specializes in YouTube marketing, which is, of
course, the number one marketing channel for those amazing videos
you’re—ahem—going to start producing, like, today. Right?
8. Video Brewery – The Video Brewery helps businesses create
explainer videos to introduce their products and services. Their blog
primarily focuses on tips and advice for creating great explainer
videos—which is a great place to start if you’re thinking of diving
into the video marketing sea.
9. Steve Garfield – Steve blogs about everything from food to
technology, but his tech category is packed with valuable insights
on video marketing. While his banter focuses on the technical
aspects of video creation, Steve’s blog is a great read for those of
you who want to learn all the tips, tricks and useful shortcuts of
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3. production. Oh, and he shares cool stuff like the YouTube Creator
Academy, too.
10. Ask Mr. Video – Ask Mr. Video? Sure, why not? For all the ins
and outs, including interviews with leading video and technology
gurus, Ask Mr. Video is one to visit.
11. Tim Washer – Self-dubbed “PowerPoint Satirist,” Tim Washer
has plenty to say on the subject of videos. While his blog isn’t
exclusively dedicated to video creation or video marketing, we
promise you’ll find an abundance of useful resources on the topic—
in addition to some fun reads as well.
12. Monika Rydzewski – Monika’s site is, naturally, filled with video
posts. Actually, most are interviews she’s done with media outlets
in which she shares some of her video marketing genius with the
world. Our conclusion: One to watch.
13. BusinessWeek Online Video – BusinessWeek’s Online Video
section is home to a slew of expert articles from a wide variety of
contributors. But wait, this one’s a two-for-one: You should also
check out BusinessWeek’s Video Marketing section, as well.
14. OnlineVideo.net – Clearly more than a blog, OnlineVideo.net is
an impressive resource of how-to guides, reviews, articles, and of
course, videos. OnlineVideo.net was created by the masterminds
behind StreamingMedia.com. And it’s all about video.
15. Wistia – Wistia is a video hosting company for businesses with a
jam-packed blog full of examples of the greatest video marketing
specimens online, tutorials on video production and managing your
video marketing campaigns, as well as company news and updates.
16. Distilled – Distilled’s video category doesn’t have a ton of articles,
but what’s there is well worth a read—and we’re pretty certain there
will be more goodies to come. We’re talking getting video results in
Google, video infographics (say what? Yes!) and…The Distilled
Guide to Online Video Marketing.
17. Yes! Media Works – Yes! Media Works has a blog that’s all
about video marketing, appropriately dubbed The Video Marketing
Blog. And it’s a worthy one, at that.
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4. 18. One Market Media – One Market Media’s Marketing with Video
and Rich Media Blog covers everything from local videos to Top
10s, statistics and the all-important going viral.
19. My Web Presenters – Another blog all about marketing with
videos online, My Web Presenter emphasizes mastering the art of
storytelling and all the essential need-to-knows about using video to
promote your biz, such as web presenters, Vine, how-tos and more.
20. Somedia Networks – somedia Networks has an awesome blog
dedicated to video marketing, with resources on integrating social,
video SEO, best practices and tons of useful stats.
21. Sociable Video Marketing Blog – The perfect blend of social and
video, Sociable Video Marketing Blog teaches you how to make
compelling, share-worthy videos that don’t just entertain, but
engage.
22. Adverblog – Adverblog is a real standout in this list. What is it? A
robust collection of advertisements complete with expert
commentary. Useful for you, aspiring video marketer, because you
want to study what works and what stinks. Adverblog is a great
place to find dozens of examples of companies sailing and failing
with the prominent use of videos–advertising.
23. Unruly Media – Among the leading experts at getting your videos
noticed by your audience, and getting them to buy into your
message, Unruly Media also shares an abundance of expertise and
real-world examples on the company blog.
24. Visible Measures – For real-time, front-line perspectives on social
video, Visible Measures is the place to go.
25. Viral Blog – Covering all things viral, including video, Viral Blog
is where the cool kids hang. Why? Because they want to know
what’s hip and happening in the social world. And you should, too.
There you have it. Twenty-five of the coolest video marketing blogs we
know of. What’s your fav video marketing resource? If we missed any,
share them with us in the comments!
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5. II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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6. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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7. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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