SlideShare ist ein Scribd-Unternehmen logo

Social Business Design Principles

•
•
Seismonaut
Seismonaut

Dachis Group is a social business consultancy with over 250 professionals worldwide. It helps companies measure social media performance, manage brands on social platforms, and connect enterprises through social technology and workforce collaboration. The document discusses Peter Kim's book on designing social businesses, outlining 10 tenets including allowing anyone to participate, focusing on business outcomes, and continuously listening and engaging communities. It provides examples from companies like Best Buy, Virgin America, and Hyatt that have successfully applied social business strategies.

BusinessTechnologie
1 von 40
Downloaden Sie, um offline zu lesen
Social Business By Design Peter Kim Chief Strategy Officer 22 May 2012 All content ® 2012 Dachis Group
About DACHIS GROUP
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Dachis Group is 250+ professionals worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim What we do MEASURE PERFORMANCE + Big data analytics + SaaS applications + Listening and metrics MANAGE BRANDS + Social business strategy + Apps and experiences + Advocacy and community management CONNECT COMPANIES + Enterprise social technology + Workforce collaboration + Social CRM
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim We’ve worked with... Fortune 100
Never say never
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Things I said I’d never do • Join a startup
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim How I got here • Strategy consulting at Coopers & Lybrand, 1995 - 1998 • Digital strategy at Razorfish, 2000 - 2001 • Head of global digital marketing + ecommerce at PUMA, 2001 - 2004 • Analyst at Forrester, 2005 - 2008 • (other jobs at General Electric, Arthur Andersen, Andersen Consulting, Fidelity Investments, Prudential Securities, Touche Ross) • Employee #1 at Dachis Group, 2008
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Things I said I’d never do • Join a startup • Move to Texas
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Things I said I’d never do • Join a startup • Move to Texas • Write a book
The book
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim The book • A true social business book - Internal and external focus - B2B and B2C examples - Marketing, IT, HR, and other departments - Strategy and tactics
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Designing a social business
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim The premise • The Internet has shown fundamentally better ways to live and work - Organizations want “social” to create competitive advantage and drive business results • Early encounters were trial and error - Office Max’s Elf Yourself - Wal-Mart’s The Hub - Wells Fargo Guided By History blog • Today, we can cultivate planned outcomes - Organizations must change the ways they think and work - A holistic approach is needed - We are still early, but now can replicate success from examples
The ten tenets of social business
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #1 Anyone can participate
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate 15 years reduced to 10 days Source: http://fold.it/portal/site_files/theme/science/humanfyn.png
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate Best Buy Community Forums Generates $5 mm annually
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate IBM in social business $100 million in annual support savings
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate Crowdsourcing tax advice 90 non-employee superusers contributed 115,000 answers
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #3 Focus on business outcomes
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #3: Focus on business outcomes reCAPTCHA (Completely Automated Public Turing Test To Tell Computers and Humans Apart) 150,000 hours of work each day Source: reCAPTCHA
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #3: Focus on business outcomes Virgin America raises $50,000 25% increase to Elevate and top five all-time sales day
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #5 Engage the right community
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #5: Engage the right community Austin Solid Waste Services
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #5: Engage the right community • Austin Resource Collection & Recovery Utility • Austin Recycling & Waste Reduction Department • Austin Resource Recovery Utility
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #5: Engage the right community “Austin Resource Recovery”
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #8 Listen and engage continuously
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #8: Listen and engage continuously KLM’s world record in-flight party KLM #Fly2Miami, March 2011. Source: KLM
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #8: Listen and engage continuously Lancome’s official video makeup artist Sources: youtube.com, lancome-usa.com
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #8: Listen and engage continuously Hyatt Regency Lost Pines Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page
Putting it all together
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim What maturity looks like • Enterprise-wide transformation of processes • Scalable supporting capabilities - Social Business Unit • ROI derived from social business solutions - http://goo.gl/fb/ANfOW
Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Summary • Tech driven shifts in work and life set the stage • Early experiments, current stage moving towards maturity • Ten tenets of social business design
THANK YOU http://www.dachisgroup.com + 1 512-275-7825 peter.kim@dachisgroup.com @peterkim

Empfohlen

NY State SBDC Social Media Session
NY State SBDC Social Media SessionNY State SBDC Social Media Session
NY State SBDC Social Media SessionJosepf Haslam
 
Week 10 presentation
Week 10 presentationWeek 10 presentation
Week 10 presentationEmilyTseng11
 
Designintechfinalslides 150315131333 conversion gate01
Designintechfinalslides 150315131333 conversion gate01Designintechfinalslides 150315131333 conversion gate01
Designintechfinalslides 150315131333 conversion gate01Vera Kovaleva
 
Social Business
Social BusinessSocial Business
Social BusinessKasper Risbjerg
 
Week 11 presentation
Week 11 presentationWeek 11 presentation
Week 11 presentationEmilyTseng11
 
Social tools in business
Social tools in businessSocial tools in business
Social tools in businessAndy Piper
 
Social Media for Accountants - II -
Social Media for Accountants - II -Social Media for Accountants - II -
Social Media for Accountants - II -Helen Cousins
 
Holler Trends Presentation 2012
Holler Trends Presentation 2012Holler Trends Presentation 2012
Holler Trends Presentation 2012Gual Barwell
 

Empfohlen

NY State SBDC Social Media Session
NY State SBDC Social Media SessionNY State SBDC Social Media Session
NY State SBDC Social Media SessionJosepf Haslam
 
Week 10 presentation
Week 10 presentationWeek 10 presentation
Week 10 presentationEmilyTseng11
 
Designintechfinalslides 150315131333 conversion gate01
Designintechfinalslides 150315131333 conversion gate01Designintechfinalslides 150315131333 conversion gate01
Designintechfinalslides 150315131333 conversion gate01Vera Kovaleva
 
Social Business
Social BusinessSocial Business
Social BusinessKasper Risbjerg
 
Week 11 presentation
Week 11 presentationWeek 11 presentation
Week 11 presentationEmilyTseng11
 
Social tools in business
Social tools in businessSocial tools in business
Social tools in businessAndy Piper
 
Social Media for Accountants - II -
Social Media for Accountants - II -Social Media for Accountants - II -
Social Media for Accountants - II -Helen Cousins
 
Holler Trends Presentation 2012
Holler Trends Presentation 2012Holler Trends Presentation 2012
Holler Trends Presentation 2012Gual Barwell
 
Social media for Businesses
Social media for BusinessesSocial media for Businesses
Social media for BusinessesOx Design Web Services
 
SoLoMo Thursday - Social Media for Insurance: Time to Get Personal
SoLoMo Thursday - Social Media for Insurance: Time to Get PersonalSoLoMo Thursday - Social Media for Insurance: Time to Get Personal
SoLoMo Thursday - Social Media for Insurance: Time to Get PersonalSoLoMo Thursday
 
The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012Chris Treadaway
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingDigital Firefly Marketing
 
Prec fin forum-pt3-digital-strategy
Prec fin forum-pt3-digital-strategyPrec fin forum-pt3-digital-strategy
Prec fin forum-pt3-digital-strategyPrecedent
 
Social Listening – Gateway to Innovation
Social Listening – Gateway to InnovationSocial Listening – Gateway to Innovation
Social Listening – Gateway to InnovationNetBase Solutions Inc.
 
Let's Get Social
Let's Get SocialLet's Get Social
Let's Get SocialLakesha Brown
 
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
 
Successful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB toolsSuccessful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB toolsPrageeth Sandakalum
 
SharePoint Saturday Johannesburg 2012
SharePoint Saturday Johannesburg 2012SharePoint Saturday Johannesburg 2012
SharePoint Saturday Johannesburg 2012Pieter van der Dussen
 
Why%20 Do%20it%20for%20 Economic%20 Development
Why%20 Do%20it%20for%20 Economic%20 DevelopmentWhy%20 Do%20it%20for%20 Economic%20 Development
Why%20 Do%20it%20for%20 Economic%20 DevelopmentRonMiaso
 
BBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for SchoolsBBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for SchoolsRachel Welsh
 
Maximizing Your Social Media Presence
Maximizing Your Social Media PresenceMaximizing Your Social Media Presence
Maximizing Your Social Media PresenceSundin Associates
 
How Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksHow Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksCSRA, Inc.
 
Continuing Trends - Mobile and Social Commerce
Continuing Trends - Mobile and Social Commerce Continuing Trends - Mobile and Social Commerce
Continuing Trends - Mobile and Social Commerce Steve Groenier
 
Social Media Principles for Enterprise Knowledge Management by Augustine Fou
Social Media Principles for Enterprise Knowledge Management by Augustine FouSocial Media Principles for Enterprise Knowledge Management by Augustine Fou
Social Media Principles for Enterprise Knowledge Management by Augustine FouDr. Augustine Fou - Independent Ad Fraud Researcher
 
Social Media for Nonprofit CEOs
Social Media for Nonprofit CEOsSocial Media for Nonprofit CEOs
Social Media for Nonprofit CEOsBig Duck
 
Social Learning@Speed_Greenes_KMWorld 2012
Social Learning@Speed_Greenes_KMWorld 2012Social Learning@Speed_Greenes_KMWorld 2012
Social Learning@Speed_Greenes_KMWorld 2012Kent Greenes
 
Become a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social MediaBecome a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social MediaBjörn Ühss (500+) ★ Bjoern Uehss
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112WMG, University of Warwick
 
Hvordan sælger man kreativitet uden for vores egne cirkler?
Hvordan sælger man kreativitet uden for vores egne cirkler?Hvordan sælger man kreativitet uden for vores egne cirkler?
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
 
Headstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingHeadstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingSeismonaut
 

Weitere ähnliche Inhalte

Ähnlich wie Social Business Design Principles

SoLoMo Thursday - Social Media for Insurance: Time to Get Personal
SoLoMo Thursday - Social Media for Insurance: Time to Get PersonalSoLoMo Thursday - Social Media for Insurance: Time to Get Personal
SoLoMo Thursday - Social Media for Insurance: Time to Get PersonalSoLoMo Thursday
 
The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012Chris Treadaway
 
Prec fin forum-pt3-digital-strategy
Prec fin forum-pt3-digital-strategyPrec fin forum-pt3-digital-strategy
Prec fin forum-pt3-digital-strategyPrecedent
 
Social Listening – Gateway to Innovation
Social Listening – Gateway to InnovationSocial Listening – Gateway to Innovation
Social Listening – Gateway to InnovationNetBase Solutions Inc.
 
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
 
Successful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB toolsSuccessful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB toolsPrageeth Sandakalum
 
SharePoint Saturday Johannesburg 2012
SharePoint Saturday Johannesburg 2012SharePoint Saturday Johannesburg 2012
SharePoint Saturday Johannesburg 2012Pieter van der Dussen
 
Why%20 Do%20it%20for%20 Economic%20 Development
Why%20 Do%20it%20for%20 Economic%20 DevelopmentWhy%20 Do%20it%20for%20 Economic%20 Development
Why%20 Do%20it%20for%20 Economic%20 DevelopmentRonMiaso
 
BBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for SchoolsBBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for SchoolsRachel Welsh
 
Maximizing Your Social Media Presence
Maximizing Your Social Media PresenceMaximizing Your Social Media Presence
Maximizing Your Social Media PresenceSundin Associates
 
How Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksHow Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksCSRA, Inc.
 
Continuing Trends - Mobile and Social Commerce
Continuing Trends - Mobile and Social Commerce Continuing Trends - Mobile and Social Commerce
Continuing Trends - Mobile and Social Commerce Steve Groenier
 
Social Media for Nonprofit CEOs
Social Media for Nonprofit CEOsSocial Media for Nonprofit CEOs
Social Media for Nonprofit CEOsBig Duck
 
Social Learning@Speed_Greenes_KMWorld 2012
Social Learning@Speed_Greenes_KMWorld 2012Social Learning@Speed_Greenes_KMWorld 2012
Social Learning@Speed_Greenes_KMWorld 2012Kent Greenes
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112WMG, University of Warwick
 

Ähnlich wie Social Business Design Principles (20)

Social media for Businesses
Social media for BusinessesSocial media for Businesses
Social media for Businesses
 
SoLoMo Thursday - Social Media for Insurance: Time to Get Personal
SoLoMo Thursday - Social Media for Insurance: Time to Get PersonalSoLoMo Thursday - Social Media for Insurance: Time to Get Personal
SoLoMo Thursday - Social Media for Insurance: Time to Get Personal
 
The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Prec fin forum-pt3-digital-strategy
Prec fin forum-pt3-digital-strategyPrec fin forum-pt3-digital-strategy
Prec fin forum-pt3-digital-strategy
 
Social Listening – Gateway to Innovation
Social Listening – Gateway to InnovationSocial Listening – Gateway to Innovation
Social Listening – Gateway to Innovation
 
Let's Get Social
Let's Get SocialLet's Get Social
Let's Get Social
 
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
 
Successful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB toolsSuccessful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB tools
 
SharePoint Saturday Johannesburg 2012
SharePoint Saturday Johannesburg 2012SharePoint Saturday Johannesburg 2012
SharePoint Saturday Johannesburg 2012
 
Why%20 Do%20it%20for%20 Economic%20 Development
Why%20 Do%20it%20for%20 Economic%20 DevelopmentWhy%20 Do%20it%20for%20 Economic%20 Development
Why%20 Do%20it%20for%20 Economic%20 Development
 
BBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for SchoolsBBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for Schools
 
Maximizing Your Social Media Presence
Maximizing Your Social Media PresenceMaximizing Your Social Media Presence
Maximizing Your Social Media Presence
 
How Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksHow Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social Networks
 
Continuing Trends - Mobile and Social Commerce
Continuing Trends - Mobile and Social Commerce Continuing Trends - Mobile and Social Commerce
Continuing Trends - Mobile and Social Commerce
 
Social Media Principles for Enterprise Knowledge Management by Augustine Fou
Social Media Principles for Enterprise Knowledge Management by Augustine FouSocial Media Principles for Enterprise Knowledge Management by Augustine Fou
Social Media Principles for Enterprise Knowledge Management by Augustine Fou
 
Social Media for Nonprofit CEOs
Social Media for Nonprofit CEOsSocial Media for Nonprofit CEOs
Social Media for Nonprofit CEOs
 
Social Learning@Speed_Greenes_KMWorld 2012
Social Learning@Speed_Greenes_KMWorld 2012Social Learning@Speed_Greenes_KMWorld 2012
Social Learning@Speed_Greenes_KMWorld 2012
 
Become a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social MediaBecome a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social Media
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112
 

Mehr von Seismonaut

Hvordan sælger man kreativitet uden for vores egne cirkler?
Hvordan sælger man kreativitet uden for vores egne cirkler?Hvordan sælger man kreativitet uden for vores egne cirkler?
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
 
Headstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingHeadstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingSeismonaut
 
Headstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingHeadstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingSeismonaut
 
Headstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingHeadstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingSeismonaut
 
Headstart Morgenseminar: Working as a Network
Headstart Morgenseminar: Working as a NetworkHeadstart Morgenseminar: Working as a Network
Headstart Morgenseminar: Working as a NetworkSeismonaut
 
Sælg en oplevelse - om markedsføring af NorthSide på sociale medier
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSælg en oplevelse - om markedsføring af NorthSide på sociale medier
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSeismonaut
 
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Headstart Network morgenseminar 13/9 2016: Hvad er tillid?
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Seismonaut
 
Den digitale Turist - Det ambitiøse værtskab
Den digitale Turist - Det ambitiøse værtskabDen digitale Turist - Det ambitiøse værtskab
Den digitale Turist - Det ambitiøse værtskabSeismonaut
 
Den digitale turist
Den digitale turistDen digitale turist
Den digitale turistSeismonaut
 
Det ambitiøse værtsskab - digitale touchpoints
Det ambitiøse værtsskab - digitale touchpointsDet ambitiøse værtsskab - digitale touchpoints
Det ambitiøse værtsskab - digitale touchpointsSeismonaut
 
Det ambitiøse værtskab - det fysiske møde med gæsten
Det ambitiøse værtskab - det fysiske møde med gæstenDet ambitiøse værtskab - det fysiske møde med gæsten
Det ambitiøse værtskab - det fysiske møde med gæstenSeismonaut
 
Headstart_Creuna_Slides
Headstart_Creuna_SlidesHeadstart_Creuna_Slides
Headstart_Creuna_SlidesSeismonaut
 
Headstart_Envision_Slides
Headstart_Envision_SlidesHeadstart_Envision_Slides
Headstart_Envision_SlidesSeismonaut
 
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Seismonaut
 
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015Seismonaut
 
Cerys Hearsey, Post*Shift - Headstart
Cerys Hearsey, Post*Shift - Headstart Cerys Hearsey, Post*Shift - Headstart
Cerys Hearsey, Post*Shift - Headstart Seismonaut
 
Creative Executive Club - Johanne Bruun Sørensen, Hello Monday
Creative Executive Club - Johanne Bruun Sørensen, Hello MondayCreative Executive Club - Johanne Bruun Sørensen, Hello Monday
Creative Executive Club - Johanne Bruun Sørensen, Hello MondaySeismonaut
 
Creative Executive Club - Stephen Burrell, Kopenhagen Fur
Creative Executive Club - Stephen Burrell, Kopenhagen FurCreative Executive Club - Stephen Burrell, Kopenhagen Fur
Creative Executive Club - Stephen Burrell, Kopenhagen FurSeismonaut
 
Sociale medier i et offentligt perspektiv 2015
Sociale medier i et offentligt perspektiv 2015Sociale medier i et offentligt perspektiv 2015
Sociale medier i et offentligt perspektiv 2015Seismonaut
 
Digitalisering handler om mennesker
Digitalisering handler om menneskerDigitalisering handler om mennesker
Digitalisering handler om menneskerSeismonaut
 

Mehr von Seismonaut (20)

Hvordan sælger man kreativitet uden for vores egne cirkler?
Hvordan sælger man kreativitet uden for vores egne cirkler?Hvordan sælger man kreativitet uden for vores egne cirkler?
Hvordan sælger man kreativitet uden for vores egne cirkler?
 
Headstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingHeadstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth Hacking
 
Headstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingHeadstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth Hacking
 
Headstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth HackingHeadstart Morgenseminar: Growth Hacking
Headstart Morgenseminar: Growth Hacking
 
Headstart Morgenseminar: Working as a Network
Headstart Morgenseminar: Working as a NetworkHeadstart Morgenseminar: Working as a Network
Headstart Morgenseminar: Working as a Network
 
Sælg en oplevelse - om markedsføring af NorthSide på sociale medier
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSælg en oplevelse - om markedsføring af NorthSide på sociale medier
Sælg en oplevelse - om markedsføring af NorthSide på sociale medier
 
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Headstart Network morgenseminar 13/9 2016: Hvad er tillid?
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?
 
Den digitale Turist - Det ambitiøse værtskab
Den digitale Turist - Det ambitiøse værtskabDen digitale Turist - Det ambitiøse værtskab
Den digitale Turist - Det ambitiøse værtskab
 
Den digitale turist
Den digitale turistDen digitale turist
Den digitale turist
 
Det ambitiøse værtsskab - digitale touchpoints
Det ambitiøse værtsskab - digitale touchpointsDet ambitiøse værtsskab - digitale touchpoints
Det ambitiøse værtsskab - digitale touchpoints
 
Det ambitiøse værtskab - det fysiske møde med gæsten
Det ambitiøse værtskab - det fysiske møde med gæstenDet ambitiøse værtskab - det fysiske møde med gæsten
Det ambitiøse værtskab - det fysiske møde med gæsten
 
Headstart_Creuna_Slides
Headstart_Creuna_SlidesHeadstart_Creuna_Slides
Headstart_Creuna_Slides
 
Headstart_Envision_Slides
Headstart_Envision_SlidesHeadstart_Envision_Slides
Headstart_Envision_Slides
 
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015
 
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015
 
Cerys Hearsey, Post*Shift - Headstart
Cerys Hearsey, Post*Shift - Headstart Cerys Hearsey, Post*Shift - Headstart
Cerys Hearsey, Post*Shift - Headstart
 
Creative Executive Club - Johanne Bruun Sørensen, Hello Monday
Creative Executive Club - Johanne Bruun Sørensen, Hello MondayCreative Executive Club - Johanne Bruun Sørensen, Hello Monday
Creative Executive Club - Johanne Bruun Sørensen, Hello Monday
 
Creative Executive Club - Stephen Burrell, Kopenhagen Fur
Creative Executive Club - Stephen Burrell, Kopenhagen FurCreative Executive Club - Stephen Burrell, Kopenhagen Fur
Creative Executive Club - Stephen Burrell, Kopenhagen Fur
 
Sociale medier i et offentligt perspektiv 2015
Sociale medier i et offentligt perspektiv 2015Sociale medier i et offentligt perspektiv 2015
Sociale medier i et offentligt perspektiv 2015
 
Digitalisering handler om mennesker
Digitalisering handler om menneskerDigitalisering handler om mennesker
Digitalisering handler om mennesker
 

Kürzlich hochgeladen

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 

Kürzlich hochgeladen (20)

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 

Social Business Design Principles

  • 1. Social Business By Design Peter Kim Chief Strategy Officer 22 May 2012 All content ® 2012 Dachis Group
  • 3. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Dachis Group is 250+ professionals worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney
  • 4. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim What we do MEASURE PERFORMANCE + Big data analytics + SaaS applications + Listening and metrics MANAGE BRANDS + Social business strategy + Apps and experiences + Advocacy and community management CONNECT COMPANIES + Enterprise social technology + Workforce collaboration + Social CRM
  • 5. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim We’ve worked with... Fortune 100
  • 7. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Things I said I’d never do • Join a startup
  • 8. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim How I got here • Strategy consulting at Coopers & Lybrand, 1995 - 1998 • Digital strategy at Razorfish, 2000 - 2001 • Head of global digital marketing + ecommerce at PUMA, 2001 - 2004 • Analyst at Forrester, 2005 - 2008 • (other jobs at General Electric, Arthur Andersen, Andersen Consulting, Fidelity Investments, Prudential Securities, Touche Ross) • Employee #1 at Dachis Group, 2008
  • 9. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Things I said I’d never do • Join a startup • Move to Texas
  • 10. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
  • 11. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Things I said I’d never do • Join a startup • Move to Texas • Write a book
  • 13. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim The book • A true social business book - Internal and external focus - B2B and B2C examples - Marketing, IT, HR, and other departments - Strategy and tactics
  • 14. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Designing a social business
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim The premise • The Internet has shown fundamentally better ways to live and work - Organizations want “social” to create competitive advantage and drive business results • Early encounters were trial and error - Office Max’s Elf Yourself - Wal-Mart’s The Hub - Wells Fargo Guided By History blog • Today, we can cultivate planned outcomes - Organizations must change the ways they think and work - A holistic approach is needed - We are still early, but now can replicate success from examples
  • 20. The ten tenets of social business
  • 21. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #1 Anyone can participate
  • 22. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate 15 years reduced to 10 days Source: http://fold.it/portal/site_files/theme/science/humanfyn.png
  • 23. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate Best Buy Community Forums Generates $5 mm annually
  • 24. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate IBM in social business $100 million in annual support savings
  • 25. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #1: Anyone can participate Crowdsourcing tax advice 90 non-employee superusers contributed 115,000 answers
  • 26. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #3 Focus on business outcomes
  • 27. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #3: Focus on business outcomes reCAPTCHA (Completely Automated Public Turing Test To Tell Computers and Humans Apart) 150,000 hours of work each day Source: reCAPTCHA
  • 28. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #3: Focus on business outcomes Virgin America raises $50,000 25% increase to Elevate and top five all-time sales day
  • 29. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #5 Engage the right community
  • 30. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #5: Engage the right community Austin Solid Waste Services
  • 31. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #5: Engage the right community • Austin Resource Collection & Recovery Utility • Austin Recycling & Waste Reduction Department • Austin Resource Recovery Utility
  • 32. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #5: Engage the right community “Austin Resource Recovery”
  • 33. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Tenet #8 Listen and engage continuously
  • 34. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #8: Listen and engage continuously KLM’s world record in-flight party KLM #Fly2Miami, March 2011. Source: KLM
  • 35. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #8: Listen and engage continuously Lancome’s official video makeup artist Sources: youtube.com, lancome-usa.com
  • 36. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim #8: Listen and engage continuously Hyatt Regency Lost Pines Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page
  • 37. Putting it all together
  • 38. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim What maturity looks like • Enterprise-wide transformation of processes • Scalable supporting capabilities - Social Business Unit • ROI derived from social business solutions - http://goo.gl/fb/ANfOW
  • 39. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim Summary • Tech driven shifts in work and life set the stage • Early experiments, current stage moving towards maturity • Ten tenets of social business design
  • 40. THANK YOU http://www.dachisgroup.com + 1 512-275-7825 peter.kim@dachisgroup.com @peterkim