3. First things first…
Julie Foley
Senior Customer Success Manager
jfoley@uplandsoftware.com
Julia Miller
Customer Success Representative
jmiller@uplandsoftware.com
4. Chat NOW with Success!
lab.secondstreet.com
10am- 4pmCT,
Monday-Friday
5. Do you have questions?
Ask in the GoToWebinar Panel during the
webinar, and we will answerthem at the
end!
11. Father's Day "DadJokes" Sweepstakes
• 1,692 entries
• 764 opt-ins for Toro, the sponsor
• Great-lead-gen
• On-air mentions and shared dad jokes throughout
the promotion
• $7,000revenue
WDAF-TV, Kansas City, MO
18. A Spiked Seltzer Summer
• Sponsored by Eloise Trading
Company
• 97 opt-ins for them
• Prize: $100 prize package from the
store
• 1,200+ opt-ins
• Great lead-gen questions
The Pilot, Southern Pines, NC
22. JF Miller Heating & Air AC Unit
Sweepstakes
• 115 photo submissions of
users their ugly AC unit
• 75 opt-ins for sponsor
• Thank You Email with 20% off
coupon for AC repair
• 38% open rate
• This campaign secured an
annual radio campaign
totaling $25,000
WBYR-FM, Fort Wayne, IN
23. Allen Service Air Conditioning
Sweepstakes
• Allen Services gave away a new air
conditioner
• Great lead-gen:
• Would you like to schedule a Free A/C
Estimate?
• 56 said yes!
• Allen Services has attributed $70,000 in
sales to leads from this campaign
• $5,900 revenue for paper
Fort Collins Coloradoan, Fort Collins, CO
28. Lew's Fireworks
Sweepstakes Giveaway
• 950+ entries
• 309 opt-ins for sponsor, Lew’s Fireworks
• Used Extra Chances for Watching a Video!
• $4,200 revenue
AberdeenAmericanNews, Aberdeen, SD
29. Traeger GrillGiveaway
• COVID cancelledtheir annual in-person homeand
outdoor show
• Created a sweepstakes to keeprevenuefrom their
original sponsors
• 900+ opt-ins for sponsors
• Saved$25,000 in revenue
CitrusCountyChronicle, Crystal River, FL
30. The Summer SizzlerContest from Virginia
Natural Gas
• SponsoredbyVirginia NaturalGas
• Wina naturalgasgrill & outdoordining set
• 3,600+entries
• 1,037opt-insfor“I wouldlike tolearnmoreaboutthe
Virginia NaturalGas EnergyEfficiencyProgram”& they
usedHotLeads!
• $10,000 revenue forstation
WGH-FM, Virginia Beach, VA
32. B-B-Q Giveaway Quiz
• Goal: Help a local hardware store raise
awareness about specialty grills & grilling
supplies
• 639 quiz submissions
• 152 opt-ins for the hardware store
• One winner received gift card & grilling set
• Everyone who participated received a coupon for
a free grill cover with the purchase of a grill
• $8,000 revenue
Republican-Herald, Pottsville, PA
34. Summer Day Trip Ballot
• Multi-sponsored promotion asking
audience to nominate their favorite
Summer day Trip Destination
• 187 nominations
• $12,000 revenue
APG Media of East Idaho, Idaho
36. RIDE 2020 Quiz
• Aligned with RIDE, a magazine that focuses
on Mountain Biking in Western Colorado
• Sponsored by REI and Handlebar Tap House
• Grand Prize: Mountain Bike from REI as the
Grand Prize
• Incorporated questions about their bike shop
services into the quiz
• Lead-gen for Handlebar Tap House
• $3,000 revenue for paper
The Daily Sentinel, Grand Junction, CO
37. Michigan Wildlife Council
Fishing Photo Contest
• 1,180 photo entries
• 654 opt-ins for Michigan Wildlife
Council
• Lead-gen:
• Have you been fishing or hunting in the
past year?
• $12,000 revenue
Detroit Free Press, Detroit, MI
40. Chick-fil-A Monthly
Photo Contest
• Sponsored by Chick-fil-A
• Seasonally themed photo contest each
month
• Helping Chick-fil-A drive app
downloads with families & helping keep
their presence strong in the
• $24,000 Revenue
The Pilot, Southern Pines, NC
41. Amazing Teachers
Ocala Star & Gainesville Sun, Ocala & Gainesville, FL
• Sponsored by Florida Credit Union
• Wanted to drive community engagement
and align their brand with supporting
Teachers and Education
• Recurring revenue campaign in 2
markets
• $78,000 revenue
43. Best of Local High
School Sports
Leighton - St. Cloud , St. Cloud, MN
• “Schools will receive a $250
donation to their Athletic
Department for EACH category
they are deemed a winner in”
• $20,000 revenue!
45. First Day Photos
• Sponsored by local orthodontist
• Great lead-genquestions
• 472 entries
• Nearly 3,000 unique votes
• $3,600 in revenue(addedadditional $14K after
this)
Illini Radio Group, Champaign, IL
47. Backto School Contest
• 1,500+ entries
• Prize:$250 Shopping Spreeto Old Navy, a store
in the mall
• Sponsored by Macomb Mall
• 976 opt-ins for Macomb Mall
• $2,500 revenue
C&G Newspapers, Warren,MI
48. $500 College Textbook
Sweepstakes
• Sponsored by NC Assist Loan
• Lead-gen AND Hot Leads for
sponsor!
• 1,100+ entries
• 616 opt-ins for sponsor
• $4,500 revenue
WRAL-TV, Raleigh, NC
50. AAA College
Admissions Guide Quiz
• Goal: To reach AAA’s primary targets for their
student lending program – high school students,
their parents, and school guidance counselors.
• Newsday Media Group’s College Admissions
Guide went virtual because of COVID-19
• Used a quiz to raise awareness for AAA’s Student Lending
program AND to drive downloads of the College Admissions
Guide
• Lead-gen questions
• 100+ submissions
• 24% of respondents requested a free consultation
with a AAA Student Lending Specialist
Newsday, Melville, NY
52. Stay Close, Go Far with MCC
Survey
• 148 survey responses
• 90 opt-ins for Montcalm Community College
• Used Hot Leads for the opt-in to be contacted by an
admissions counselor
• 51 people saidyes!
• Advertiser Results: 54%of the respondents are
registered in classes!
• $9,000revenue for paper
TheDailyNews, Greenville, MI
54. $30K Plan
CampaignIdea June July August
Father’s Day
‘Dad and Me’ Photo Contest
$3,000
AdvertiserLead-Gen Campaign(1 permonth)
$5,000 $5,000 $5,000
SummerFunBallotorAdvertiserShowcase
(6 sponsorsat $1,000 each) $6,000
$1,500(July/Aug) NationalSweepstakes
$2,500
Back to School
Photo Contest
$3,000
MONTHLY TOTAL $14,000 $7,500 $8,000
55. $60K Plan
CampaignIdea June July August
Father’s Day
‘Dad and Me’ Photo Contest
$5,000
AdvertiserLead-Gen Campaign(1 permonth)
$7,500 $7,500 $7,500
SummerFunBallotorAdvertiserShowcase
(10 sponsorsat $1,000 each) $10,000
Staycation
Sweepstakes
$5,000
RecurringRevenue
Campaign
$3,000 $3,000 $3,000
$1,500(July/Aug) NationalSweepstakes
$5,000
BacktoSchool
Photo Contest
$5,000
MONTHLY TOTAL $25,500 $20,500 $15,500
56. $90K Plan
CampaignIdea June July August
Father’s Day
‘Dad and Me’ Photo Contest
$7,500
AdvertiserLead-Gen Campaign(1 permonth)
$10,000 $10,000 $10,000
SummerFunBallotorAdvertiserShowcase
(15 sponsorsat $1,000 each) $15,000
Staycation
Sweepstakes
$7,500
RecurringRevenue
Campaign
$5,000 $5,000 $5,000
$1,500(July/Aug) NationalSweepstakes
$10,000
BacktoSchool
Photo Contest
$7,500
MONTHLY TOTAL $37,500 $32,500 $22,500