How to Maximize Summer Revenue with Promotions
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Find out how you can maximize your summer revenue with promotions like sweepstakes, quizzes, and more!
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How to Maximize Summer Revenue with Promotions
- 3. First things first… Julie Foley Senior Customer Success Manager jfoley@uplandsoftware.com Julia Miller Customer Success Representative jmiller@uplandsoftware.com
- 4. Chat NOW with Success! lab.secondstreet.com 10am- 4pmCT, Monday-Friday
- 5. Do you have questions? Ask in the GoToWebinar Panel during the webinar, and we will answerthem at the end!
- 7. $134 $120 $84 $87 $97 $106 $122 $129 $122 $122 $130 $115 $184 $200 $226 $250 $266 $299 2006 2008 2010 2012 2014 2016 2018 2020 2022 $ Billions Local Advertising Local Promotions/Marketing Credit:BorrellAssociates 2x 2.5x
- 9. June
- 10. Sweepstakes
- 11. Father's Day "DadJokes" Sweepstakes • 1,692 entries • 764 opt-ins for Toro, the sponsor • Great-lead-gen • On-air mentions and shared dad jokes throughout the promotion • $7,000revenue WDAF-TV, Kansas City, MO
- 12. SummerCamp Sweepstakes • 110 entries • Great lead-gen: • “Maywecontactyoutogo overaffordableoptions atPreciousMoments ChristianAcademy?” • 11said yes! • $3,500 revenue PoconoRecord,Stroudsburg,PA
- 13. Wild & Wonderful SummerGetaway Giveaway • Grandprize:WestVirginia Getawayfromgrandprize sponsor,BavarianInn & Brewing Company • 3,205Entries • 2,100+Opt-insfortheBavarianInn • Lotsof greatlead-gen • 1,708NewSubscribersforWeekendere-maillist • $2,500 revenue WVLiving, Granville,WV
- 14. Photo Contests
- 15. Father’s Day Superhero Photo Sweepstakes • 70 submissions • Title sponsor: Stumpy’s Axe Throwing • Opt-inandlead-gen questionsforthem! • $1,700 revenue TheFrederick News-Post,Frederick, MD
- 16. BackyardMakeoverPhoto Contest • 4 categories • BackyardSanctuaries • Gardens/Flowerbed • Grillin’ andFire Pits • MostUnique GardenDesign • Sponsored by landscaper/garden center company • $8,000revenuefor paper DoverPost, Chicago, IL
- 17. Brackets
- 18. A Spiked Seltzer Summer • Sponsored by Eloise Trading Company • 97 opt-ins for them • Prize: $100 prize package from the store • 1,200+ opt-ins • Great lead-gen questions The Pilot, Southern Pines, NC
- 19. Quizzes
- 20. Juneteenth Quiz • 94 quiz submissions • Great educational quiz • Several participating sponsors • Prize: $200 from these local merchants • $1,900 revenue Shelby Star, Shelby, NC
- 22. JF Miller Heating & Air AC Unit Sweepstakes • 115 photo submissions of users their ugly AC unit • 75 opt-ins for sponsor • Thank You Email with 20% off coupon for AC repair • 38% open rate • This campaign secured an annual radio campaign totaling $25,000 WBYR-FM, Fort Wayne, IN
- 23. Allen Service Air Conditioning Sweepstakes • Allen Services gave away a new air conditioner • Great lead-gen: • Would you like to schedule a Free A/C Estimate? • 56 said yes! • Allen Services has attributed $70,000 in sales to leads from this campaign • $5,900 revenue for paper Fort Collins Coloradoan, Fort Collins, CO
- 24. July
- 26. National Sweepstakes $1,500 Sweepstakes July 12, 2021 - August9, 2021 Back-to-SchoolShopping Spree or useourrecommended theme:
- 27. Sweepstakes
- 28. Lew's Fireworks Sweepstakes Giveaway • 950+ entries • 309 opt-ins for sponsor, Lew’s Fireworks • Used Extra Chances for Watching a Video! • $4,200 revenue AberdeenAmericanNews, Aberdeen, SD
- 29. Traeger GrillGiveaway • COVID cancelledtheir annual in-person homeand outdoor show • Created a sweepstakes to keeprevenuefrom their original sponsors • 900+ opt-ins for sponsors • Saved$25,000 in revenue CitrusCountyChronicle, Crystal River, FL
- 30. The Summer SizzlerContest from Virginia Natural Gas • SponsoredbyVirginia NaturalGas • Wina naturalgasgrill & outdoordining set • 3,600+entries • 1,037opt-insfor“I wouldlike tolearnmoreaboutthe Virginia NaturalGas EnergyEfficiencyProgram”& they usedHotLeads! • $10,000 revenue forstation WGH-FM, Virginia Beach, VA
- 31. Quizzes
- 32. B-B-Q Giveaway Quiz • Goal: Help a local hardware store raise awareness about specialty grills & grilling supplies • 639 quiz submissions • 152 opt-ins for the hardware store • One winner received gift card & grilling set • Everyone who participated received a coupon for a free grill cover with the purchase of a grill • $8,000 revenue Republican-Herald, Pottsville, PA
- 33. Ballots
- 34. Summer Day Trip Ballot • Multi-sponsored promotion asking audience to nominate their favorite Summer day Trip Destination • 187 nominations • $12,000 revenue APG Media of East Idaho, Idaho
- 36. RIDE 2020 Quiz • Aligned with RIDE, a magazine that focuses on Mountain Biking in Western Colorado • Sponsored by REI and Handlebar Tap House • Grand Prize: Mountain Bike from REI as the Grand Prize • Incorporated questions about their bike shop services into the quiz • Lead-gen for Handlebar Tap House • $3,000 revenue for paper The Daily Sentinel, Grand Junction, CO
- 37. Michigan Wildlife Council Fishing Photo Contest • 1,180 photo entries • 654 opt-ins for Michigan Wildlife Council • Lead-gen: • Have you been fishing or hunting in the past year? • $12,000 revenue Detroit Free Press, Detroit, MI
- 38. August
- 40. Chick-fil-A Monthly Photo Contest • Sponsored by Chick-fil-A • Seasonally themed photo contest each month • Helping Chick-fil-A drive app downloads with families & helping keep their presence strong in the • $24,000 Revenue The Pilot, Southern Pines, NC
- 41. Amazing Teachers Ocala Star & Gainesville Sun, Ocala & Gainesville, FL • Sponsored by Florida Credit Union • Wanted to drive community engagement and align their brand with supporting Teachers and Education • Recurring revenue campaign in 2 markets • $78,000 revenue
- 42. Ballots
- 43. Best of Local High School Sports Leighton - St. Cloud , St. Cloud, MN • “Schools will receive a $250 donation to their Athletic Department for EACH category they are deemed a winner in” • $20,000 revenue!
- 44. Photo Contests
- 45. First Day Photos • Sponsored by local orthodontist • Great lead-genquestions • 472 entries • Nearly 3,000 unique votes • $3,600 in revenue(addedadditional $14K after this) Illini Radio Group, Champaign, IL
- 46. Sweepstakes
- 47. Backto School Contest • 1,500+ entries • Prize:$250 Shopping Spreeto Old Navy, a store in the mall • Sponsored by Macomb Mall • 976 opt-ins for Macomb Mall • $2,500 revenue C&G Newspapers, Warren,MI
- 48. $500 College Textbook Sweepstakes • Sponsored by NC Assist Loan • Lead-gen AND Hot Leads for sponsor! • 1,100+ entries • 616 opt-ins for sponsor • $4,500 revenue WRAL-TV, Raleigh, NC
- 49. Quizzes
- 50. AAA College Admissions Guide Quiz • Goal: To reach AAA’s primary targets for their student lending program – high school students, their parents, and school guidance counselors. • Newsday Media Group’s College Admissions Guide went virtual because of COVID-19 • Used a quiz to raise awareness for AAA’s Student Lending program AND to drive downloads of the College Admissions Guide • Lead-gen questions • 100+ submissions • 24% of respondents requested a free consultation with a AAA Student Lending Specialist Newsday, Melville, NY
- 52. Stay Close, Go Far with MCC Survey • 148 survey responses • 90 opt-ins for Montcalm Community College • Used Hot Leads for the opt-in to be contacted by an admissions counselor • 51 people saidyes! • Advertiser Results: 54%of the respondents are registered in classes! • $9,000revenue for paper TheDailyNews, Greenville, MI
- 53. The Plan
- 54. $30K Plan CampaignIdea June July August Father’s Day ‘Dad and Me’ Photo Contest $3,000 AdvertiserLead-Gen Campaign(1 permonth) $5,000 $5,000 $5,000 SummerFunBallotorAdvertiserShowcase (6 sponsorsat $1,000 each) $6,000 $1,500(July/Aug) NationalSweepstakes $2,500 Back to School Photo Contest $3,000 MONTHLY TOTAL $14,000 $7,500 $8,000
- 55. $60K Plan CampaignIdea June July August Father’s Day ‘Dad and Me’ Photo Contest $5,000 AdvertiserLead-Gen Campaign(1 permonth) $7,500 $7,500 $7,500 SummerFunBallotorAdvertiserShowcase (10 sponsorsat $1,000 each) $10,000 Staycation Sweepstakes $5,000 RecurringRevenue Campaign $3,000 $3,000 $3,000 $1,500(July/Aug) NationalSweepstakes $5,000 BacktoSchool Photo Contest $5,000 MONTHLY TOTAL $25,500 $20,500 $15,500
- 56. $90K Plan CampaignIdea June July August Father’s Day ‘Dad and Me’ Photo Contest $7,500 AdvertiserLead-Gen Campaign(1 permonth) $10,000 $10,000 $10,000 SummerFunBallotorAdvertiserShowcase (15 sponsorsat $1,000 each) $15,000 Staycation Sweepstakes $7,500 RecurringRevenue Campaign $5,000 $5,000 $5,000 $1,500(July/Aug) NationalSweepstakes $10,000 BacktoSchool Photo Contest $7,500 MONTHLY TOTAL $37,500 $32,500 $22,500
- 57. Resources
- 59. Chat NOW with Success! lab.secondstreet.com 10am- 4pmCT, Monday-Friday
- 64. ThankYou! Julie Foley Senior Customer Success Manager jfoley@uplandsoftware.com Julia Miller Customer Success Representative jmiller@uplandsoftware.com
Hinweis der Redaktion
- Good use of bounceback coupon