Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.

1. How to Ensure Maximum
Success from Recurring
Revenue Campaigns:
Understand how to create and pitch the perfect Recurring
Revenue campaign to drive revenue and results.
Master Class

2. Master Class
Webinar Series, March 1-4

3. First things first…
Liz Huff
Director of Customer Success
at Upland Second Street
lhuff@uplandsoftware.com
Haley Lopez
Digital Sales Manager at
KYTV-TV

4. Chat NOW with
Success!
lab.secondstreet.com
10am - 4pm CT,
Monday-Friday

5. Do you have
questions?
Ask in the GoToWebinar
Panel during the webinar,
and we will answer them at
the end!

6. What Are Recurring
Revenue Campaigns?

7. Recurring Revenue
Campaigns
Subscriptions!

8. Recurring Revenue
Campaigns
Campaigns that run
9 -12 months

9. Recurring Revenue
Campaigns
Typically one presenting
sponsor ‘owns’ the
program

10. Recurring Revenue
Campaigns
Sponsorship model of
revenue with big dollar
monthly investment

11. Recurring Revenue
Campaigns
Audience engagement
throughout the
campaign

12. Top Categories

13. Community
Engagement
• Hometown
Heroes
• Teachers
• Healthcare
• Veterans
• Scholar Athletes
• Kids
Weekly
Giveaways
• Gas
• Grocery
• Company Swag
• Dining
Advertiser
Category
• Financial
• Education
• Home
Improvement
• Medical

14. The KY3 Story

15. All Things Culinary

16. All Things Culinary
KYTV-TV, Springfield, MO
• The Place – Local
Lifestyle Show
• Launched in
September 2020

17. All Things Culinary
KYTV-TV, Springfield, MO
• Weekly Cooking
Segment

18. All Things Culinary
KYTV-TV, Springfield, MO
• Sales Sheet

19. All Things Culinary
• Addition of a Weekly
Giveaway to drive database
• $50 Gift Card
KYTV-TV, Springfield, MO

20. All Things Culinary
• 6,889+ entries
• 1,800+ total opt-ins for KY3
KYTV-TV, Springfield, MO

21. All Things Culinary
• Restaurant Marketplace
had to extend hours to
accommodate new
business
• Featured weekly recipe/
products for additional
sales
KYTV-TV, Springfield, MO

22. All Things Culinary
• 12 Month Campaign
• $35,000 in Revenue
KYTV-TV, Springfield, MO

23. A Second Annual
Campaign!

24. Ozarks Big Bite

25. Ozarks Big Bite
• Sponsored by SGC
Foodservice
• Year-long contest
KYTV-TV, Springfield, MO

26. Ozarks Big Bite
• Local restaurant
distributer
• Looking for a way to
highlight and support local
restaurants
KYTV-TV, Springfield, MO

27. Ozarks Big Bite
KYTV-TV, Springfield, MO
• Segment: Weekly
Restaurant Feature

28. Ozarks Big Bite
• Weekly winner receives $50
gift card to featured
restaurant
KYTV-TV, Springfield, MO

29. Ozarks Big Bite
• 5,750+ entries
• 1,500+ total opt-ins for KY3
KYTV-TV, Springfield, MO

30. Ozarks Big Bite
• Lead-generation:
• How many times per week
do you eat meals at a
restaurant?
• What is your favorite type of
food?
KYTV-TV, Springfield, MO

31. Ozarks Big Bite
• 12 Month Campaign
• $35,000 in Revenue
KYTV-TV, Springfield, MO

32. Total Revenue

33. All Things Culinary &
Ozarks Big Bite
Total Revenue:
$70,000
KYTV-TV, Springfield, MO

34. How to Create the
Ultimate Campaign

35. Meet with key team
members
Choose Your Theme

36. Look at your current
initiatives
Choose Your Theme

37. What are the big
opportunities in your
market
Choose Your Theme

38. Create Your Package

39. Create a Prospect List
• Understand the traits of the right
sponsor
• Significant budget
• Value branding and lead gen
• Commitment to ongoing campaign
• Desire for community engagement
• Partnership with media company

40. Understand the Value Proposition
• “Ownership of program”
• Significant exposure
• Data collection
• Database growth
• Community engagement
• Partnership with media company

41. Pitch it
• Start with the value proposition
• Explain ALL the elements
advertiser will receive
• Explain the audience it will attract

42. New lead-gen each month
Keep it Fresh

43. New email content
each month
Keep it Fresh

44. Update themes: kids,
baby, summer,
Halloween, etc.
Keep it Fresh

45. Monthly prizes
Keep it Fresh

46. A Few More Wins!

47. Skinner’s Hometown Heroes
• Sponsored by Skinner’s Grocery
• Prize: $250 Skinner’s gift card to
winning hometown hero each
month
• Different lead-gen questions each
month
• $1,500 Revenue each month
• $18,000 Revenue
Longview News-Journal, Longview, TX

48. Chick-fil-A Monthly
Photo Contest
• Sponsored by Chick-fil-A
• Seasonally themed photo contest
each month
• Helping Chick-fil-A drive app
downloads with families & helping
keep their presence strong in the
• $24,000 Revenue
The Pilot, Southern Pines, NC

49. Incredible Kids Contest
• Sponsored by UT Health Austin
• Prize: different prizes each
month for winning kid
• Example: A day at the ballpark
for four
• $30,000 Revenue
Austin Monthly, Austin, TX

50. Resources

51. lab.secondstreet.com

52. Chat NOW with
Success!
lab.secondstreet.com
10am - 4pm CT,
Monday-Friday

53. secondstreet.com/sales-one-sheets

54. Chat with Liz!
secondstreet.com/liz
Looking for tips to improve your
promotions program or nail your
next campaign?
Meet with Liz!

55. Virtual
Summit 2021
Watch your inbox for
more info coming soon!

56. class.secondstreet.com

57. Today March 2nd
at 1:00 pm CT
Fine Tune Your Best Of
Strategy to Maximize
Revenue & Engagement

58. Tomorrow March
3rd at 11:00 am CT
Maximize Revenue &
Renewals from Your
Advertiser Lead-Gen
Campaigns

59. Tomorrow March
3rd at 1:00 pm CT
How to Build a
Powerful Database
Growth Strategy

60. Thank You!
Liz Huff
Director of Customer Success
at Upland Second Street
lhuff@uplandsoftware.com
Haley Lopez
Digital Sales Manager at
KYTV-TV