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#secondstreetlab
#secondstreetlab
SMBS JUST MADE
EMAIL YOUR NO.1
PRIORITY
#secondstreetlab
Matt Coen
President & Co-Founder
Second Street
@mcoen
Gordon Borrell
CEO
Borrell Associates
@goborrell
#secondstreetlab © Borrell Inc., 2016. All
SMB Survey Details
Survey launched mid-April; continues to June 30
Solicited via media companies
Today’s snapshot is from 1,702 responses
83% of respondents in business 6+ years
54% have single location; 31% multiple
To Join the Survey:
www.borrellassociates.com/surveys
#secondstreetlab
Source: Borrell Q1 2015 SMB Survey; N = 2,990
© Borrell Inc., 2016. All
Highlights
What’s Going Up
* Cinema sample size is small and thus has a higher variance possibility
#secondstreetlab
Source: Borrell Q1 2015 SMB Survey; N = 2,990
© Borrell Inc., 2016. AllSource: Borrell SMB Survey, Q2 2016; Preliminary results N = 1,702
Highlights
This Explains Their Digital Focus
#secondstreetlab
Source: Borrell Q1 2015 SMB Survey; N = 2,990
© Borrell Inc., 2016. All
Highlights
SMBs Are Pestered
 They get 21.6 “sales attempts” per month
 On average, they speak to 5.6 reps per month
 Their preferred contact method is ??? (81%)
 Their preferred buying method is ??? (57%)
 Their preferred digital channel is ??? (56%)
 74% want to see the results of our SMB survey
Source: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702
#secondstreetlab
Source: Borrell Q1 2015 SMB Survey; N = 2,990
© Borrell Inc., 2016. All
SAMPLE COMMENTS
“Cut the costs. Most are drowning.”
“Become knowledgeable about new and
emerging advertising channels and
services.”
“Learn about (my) business before
reaching out to me.”
“If radio and TV ads were more
affordable, small companies could use
them.”
Source: Borrell SMB Survey, Q2 2016; N = 500 comments
Highlights
What SMBs Want From
Media
#secondstreetlab
Source: Borrell Q1 2015 SMB Survey; N = 2,990
© Borrell Inc., 2016. AllSource: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702
How Do You Prefer to be Contacted
About Advertising/Marketing Programs?
#secondstreetlab
Source: Borrell Q1 2015 SMB Survey; N = 2,990
© Borrell Inc., 2016. AllSource: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702
How Do You Prefer to Buy Advertising?
#secondstreetlab
Source: Borrell Q1 2015 SMB Survey; N = 2,990
© Borrell Inc., 2016. All
Source: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702
What Online Marketing Methods
Do You Plan to Use in 2016?
#secondstreetlab
Source: Dun & Bradstreet, 2016
© Borrell Inc., 2016. All
Consider Setting These Goals
Email addresses for 80% of local residents
Email addresses for 100% of advertising customers
Email addresses for 30% of all local businesses
Raleigh: 89,691
Abilene: 23,850
Butte: 17,477
Sacramento: 266,813
Syracuse: 53,001
Salisbury, Md.: 31,342
How many businesses
are there?
#secondstreetlab
Matt Coen
President & Co-Founder
Second Street
@mcoen
Gordon Borrell
CEO
Borrell Associates
@goborrell
Questions?
#secondstreetlab

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How SMBs are Making Email Your #1 Priority

  • 3. #secondstreetlab Matt Coen President & Co-Founder Second Street @mcoen Gordon Borrell CEO Borrell Associates @goborrell
  • 4. #secondstreetlab © Borrell Inc., 2016. All SMB Survey Details Survey launched mid-April; continues to June 30 Solicited via media companies Today’s snapshot is from 1,702 responses 83% of respondents in business 6+ years 54% have single location; 31% multiple To Join the Survey: www.borrellassociates.com/surveys
  • 5. #secondstreetlab Source: Borrell Q1 2015 SMB Survey; N = 2,990 © Borrell Inc., 2016. All Highlights What’s Going Up * Cinema sample size is small and thus has a higher variance possibility
  • 6. #secondstreetlab Source: Borrell Q1 2015 SMB Survey; N = 2,990 © Borrell Inc., 2016. AllSource: Borrell SMB Survey, Q2 2016; Preliminary results N = 1,702 Highlights This Explains Their Digital Focus
  • 7. #secondstreetlab Source: Borrell Q1 2015 SMB Survey; N = 2,990 © Borrell Inc., 2016. All Highlights SMBs Are Pestered  They get 21.6 “sales attempts” per month  On average, they speak to 5.6 reps per month  Their preferred contact method is ??? (81%)  Their preferred buying method is ??? (57%)  Their preferred digital channel is ??? (56%)  74% want to see the results of our SMB survey Source: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702
  • 8. #secondstreetlab Source: Borrell Q1 2015 SMB Survey; N = 2,990 © Borrell Inc., 2016. All SAMPLE COMMENTS “Cut the costs. Most are drowning.” “Become knowledgeable about new and emerging advertising channels and services.” “Learn about (my) business before reaching out to me.” “If radio and TV ads were more affordable, small companies could use them.” Source: Borrell SMB Survey, Q2 2016; N = 500 comments Highlights What SMBs Want From Media
  • 9. #secondstreetlab Source: Borrell Q1 2015 SMB Survey; N = 2,990 © Borrell Inc., 2016. AllSource: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702 How Do You Prefer to be Contacted About Advertising/Marketing Programs?
  • 10. #secondstreetlab Source: Borrell Q1 2015 SMB Survey; N = 2,990 © Borrell Inc., 2016. AllSource: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702 How Do You Prefer to Buy Advertising?
  • 11. #secondstreetlab Source: Borrell Q1 2015 SMB Survey; N = 2,990 © Borrell Inc., 2016. All Source: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702 What Online Marketing Methods Do You Plan to Use in 2016?
  • 12. #secondstreetlab Source: Dun & Bradstreet, 2016 © Borrell Inc., 2016. All Consider Setting These Goals Email addresses for 80% of local residents Email addresses for 100% of advertising customers Email addresses for 30% of all local businesses Raleigh: 89,691 Abilene: 23,850 Butte: 17,477 Sacramento: 266,813 Syracuse: 53,001 Salisbury, Md.: 31,342 How many businesses are there?
  • 13. #secondstreetlab Matt Coen President & Co-Founder Second Street @mcoen Gordon Borrell CEO Borrell Associates @goborrell Questions?

Hinweis der Redaktion

  1. My name is Julie and I’m the director of affiliate success It’s my job to help our partners succeed with online promotions
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  8. My name is Julie and I’m the director of affiliate success It’s my job to help our partners succeed with online promotions