Fall Webinar
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Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall. In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
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Fall Webinar
- 3. #secondstreetlab Questions & Recording Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
- 4. #secondstreetlab OVER 3,000 MEDIA COMPANIES
- 5. #secondstreetlab Second Street Platform PROMOTIONS SUITE DATA SUITE
- 7. #secondstreetlab Follow @secondstreet on Twitter!
- 8. #secondstreetlab Want To Win A Prize? #secondstreetlab
- 10. #secondstreetlab Advertiser Categories for Fall • Auto Dealers • Auto Aftermarket • Furniture • Bridal • Flooring • Restaurants • Healthcare/Brea st Cancer • Events & Seasonal • Heating and Air • Home Appliance Stores • Specialty Markets • Grocery
- 14. #secondstreetlab Pro Football Pick’em KSDK | St. Louis, MO $25,000 Revenue for the Site Full Station Promotion
- 16. #secondstreetlab Football Match Up Bundle Season Long Opportunity
- 18. #secondstreetlab Football Submission Ideas 350K+ Votes Part of Integrated Campaign
- 21. #secondstreetlab Spookiest Kid Contest Roanoke Times | Roanoke, VA
- 22. #secondstreetlab Spookiest Kid Contest Roanoke Times | Roanoke, VA $3,000 Revenue for the Site 2,064 Opt-Ins
- 23. #secondstreetlab Fall Color Photo Contest KRDO | Colorado Springs, CO
- 24. #secondstreetlab Fall Color Photo Contest KRDO | Colorado Springs, CO $2,000 Revenue for the Site 27K Votes
- 25. #secondstreetlab October Quiz Ideas Quiz Taken 821x Times 673 Opt-ins for Sponsor
- 26. #secondstreetlab October Bonus Ideas 3,537 Entries 4,461 Opt-ins for Sponsor
- 28. #secondstreetlab Goals: Awareness & Votes Advertiser Quiz Bundle WPSD | Paducah, KY
- 29. #secondstreetlab Goals: Awareness & Votes Results: 2nd place hospital in competition Advertiser Quiz Bundle WPSD | Paducah, KY
- 31. #secondstreetlab Food for Friends Giveaway WPSD | Paducah, KY
- 32. #secondstreetlab Food for Friends Giveaway WPSD | Paducah, KY $10,000 Revenue for the Site 4,598 Opt-Ins
- 33. #secondstreetlab Bonus November Ideas 1,563 Opt-ins for Sponsor 5,647 Entries
- 35. #secondstreetlab Quiz Bundle Taken 11,887 Times $25K Total Package Value Holiday Quiz Bundle Atlanta Journal Constitution | Atlanta, GA
- 37. #secondstreetlab Engage Audience • Candidate Trivia • Issue Trivia • Turnkeys
- 38. #secondstreetlab
- 39. #secondstreetlab
- 42. #secondstreetlab $30K in 3 Months *Based on Mid Size Market Promotion September October November Monthly Quiz Bundle $4,000 $4,000 $4,000 Advertiser Quiz (1xmo) $2,000 $2,000 Ticket Giveaway $3,000 Fall Photo Contest $5,000 Advertiser Sweepstakes (1xmo) $2,500 $2,500 $2,500 Monthly Total $11,500 $8,500 $13,500 Add a Football Pick’em +$10,000 +$10,000 +$10,000
- 43. #secondstreetlab $60K in 3 Months *Based on Mid Size Market Promotion September October November Monthly Quiz Bundle (2 in Sept) $8,000 $4,000 $4,000 Advertiser Quiz (2xmo) $4,000 $4,000 $4,000 Ticket Giveaway $3,000 $3,000 $3,000 Fall Photo Contest $5,000 Thanksgiveaway $3,000 Advertiser Sweepstakes (1xmo) $2,500 $2,500 Prep Sports Ballot $10,000 Monthly Total $17,500 $13,500 $29,000 Add a Football Pick’em +$10,000 +$10,000 +$10,000 *Based on Mid Size Market
- 44. #secondstreetlab $90K in 3 Months *Based on Mid Size Market Promotion September October November Monthly Quiz Bundle (2x per month) $8,000 $8,000 $8,000 Advertiser Quiz (2xmo) $4,000 $4,000 $4,000 Ticket Giveaway (2x month) $6,000 $6,000 Fall Photo Contest (2 sponsors) $10,000 Thanksgiveaway $3,000 Advertiser Sweepstakes (3xmo) $7,500 $7,500 $2,500 Prep Sports Ballot $10,000 Cutest Fan Photo Contest (2 sponsors) $10,000 Monthly Total $25,500 $35,500 $37,500 Add a Football Pick’em +$10,000 +$10,000 +$10,000
- 46. #secondstreetlab
- 47. #secondstreetlab Get certified by July 22 to win Second Street University
Hinweis der Redaktion
- We are proud to work with media companies around the country from markets big and small and those in between.
- Our partners are using the Second Street platform to run promotions and engagement campaigns that generate digital revenue, grow their email and social databases and capture valuable consumer data and insights through our suite of products.
- Hopefully, you’re familiar with the Lab, but if not, this is your hub for all things related to promotions and engagement campaigns. We have case studies, downloadable calendars and worksheets, stories from our partners and industry insights. I hope you will check it out!
- Please follow us on Twitter at SecondStreet to see updates from the webinar and to get links to case studies, playbooks and other content from the LAB throughout the webinar
- For those you using twitter, please include the hastag on your screen, so that we can give away a prize – we have great footballs as prizes to get you in the spirit for the fall!
- Let’s start off with some advertising categories that you’re going to want to be targeting leading up to the fall, so you can be selling them into the opportunities we’ll be sharing later.
- Here are some top categories for the fall. Certainly some seasonality to this list, but many of these are also ripe categories for year-around promotions. Promotions and Engagement Campaigns provide great opportunities for just about any business. to capture consumer data and insights, grow their own email databases and generate leads!
- To help you uncover ideas and opportunities, we have the Seller’s Guide to Promotions that includes all of these categories. Be sure to download that at…. For each category, we provide you with needs analysis questions, promotion ideas, prize ideas and even recommended survey questions!
- This local attraction has already signed up to sponsor this again this year. They run this as a digital only campaign and the advertiser was thrilled with the exposure. Great example promotions helping them secure a non-traditional advertiser and drive incremental revenue. 476 entries 27K votes 423 opt ins 1058 users
- Football season is just around the corner and I personally CAN”T WAIT! Make sure you’re to tap into this great revenue opportunity by attending one of our webinars. Here’s the URL to get signed up. The next webinar is – Tuesday, July 12th
- Here’s a great kids photo contest. These are a perennial hit. Photo contest drive high engagement including social sharing. Add kids to the mix and then you’ve got parents and grandparents and family also sharing and voting. That’s where these really take off. This example comes from Roanoke Times and feature two sponsors – kids consigment stores. What a perfect match for this contest theme! Prize - $500 gift cards
- 1021 users 101 entries 2326 votes 2064 opt ins Best Practice: Start your Halloween photo contest in mid to late September as a build up to the big day. Variations on this might be retro photos or couples or kids like you see here. You shouldn’t run these post-Halloween – the opportunity has passed. Whichever theme you pick, think about the audience for that and line up sponsors who want to be in front of that audience. In this case, parents who probably buying new clothes for their little ones left and right.
- Fall is a great time for photos – especially in October when all of the leaves are changing. This was a great photo contest that KRDO ran. And they like a perfect sponsor – a scenic railroad – that you can actually take to enjoy the leaves changing colors.
- This local attraction has already signed up to sponsor this again this year. They run this as a digital only campaign and the advertiser the level of engagement. Great example promotions helping them secure a non-traditional advertiser and drive some new business.. 476 entries 27K votes 423 opt ins 1058 users
- Here we have two great examples of popular quizzes that had great, seasonal sponsors - It’s the Great Pumpkin Charlie Brown WHNT | Huntsville, AL Quiz taken 821 times Sponsored by a local pumpkin patch How haunted is your house? WJW8 | Cleveland, OH Sponsored by a local haunted house 673 opt ins for the sponsor!
- Both of these examples speak to the reach that a sweepstakes have. They’re great at getting a lot of people engaged around a campaign and helping to promote while also capturing valuable data and emails for your sponsors. South Carolina State Fair Ticket Giveaway The State | Columbia, SC Over 3,500 entries Fair wanted to reach the local audience in a unique way, so they did a simple ticket giveaway that engaged 3,190 email opt-ins King Dominion Halloween Haunt WTVR-TV | Richmond, VA Sponsored by a regional theme park during their own haunted park campaign Over 8000 opt-ins – more than half of which were for the advertiser
- We also want to highlight one of our advertiser categories for October - Healthcare
- Sponsor Baptist Health, a regional hospital and healthcare provider Sponsor goals Inform and educate public on breast cancer during the month of October through an informative trivia quiz Help the hospital participate and earn votes in a national competition for raising awareness for breast cancer Solution – two quizzes Test your breast cancer knowledge What type of pink glove dancer are you?
- Results for sponsor Hospital placed second in national competition Most importantly, this was a new way for them to raise awareness and engage the community with an interactive quiz Quizzes take over 700 times Results for site $1,000 in incremental spending just for the quiz; on top of regular TV buys that the station gets
- November is all about food, family, friends and being thankful.
- The contest gave people a chance to win $250 worth of groceries for them and $250 for a friend for 15 days plus the station also gave each winner a chance to pick a charity of their choice to get another $250 – that right there helped make this a viral hit The promotion around this was a full court press including tv, digital, email, social – everything under the sun. But social in particular is where they found a lot of traction To promote the contest, we posted regular updates to our Facebook Page featuring the winners – they would post every time a winner was announced and add a new face to the image you see on the right.
- Perkins Motor Plex paid $10,000 for the promotion, as well as put up the money for the gift cards, which totaled $7,500. The contest received 7,235 entries, and collected 4,598 opt-ins for Perkins Motor Plex ( that’s a 57% opt-in rate). They also collected 4,156 new Facebook Likes Perkins loved the promotion and all of the community involvement that came with it. They’ve done this for a couple of years now and keep coming back! The community had an overwhelmingly positive response as well. ----- Meeting Notes (7/7/15 12:06) ----- Goes to show you the impact of a GREAT prize 11K entries
- Food for Friends is really a great model and several partners have taken it and made it their own. Here are two other variations on it. These are simple sweepstakes but the they had interesting sponsors, which again illustrates the flexibility of this type of promotion. Ultimate Thanksgiving Giveaway KDRV | Medford, OR 5,647 entries 237 opt-ins Love the sponsors for this one: a butcher shop and a kitchen supply store – great exposure for them during a key period. $250 Catering Party from Sammy’s San Diego Union Tribune | SD, CA 2,226 entries 1,563 Great angle to take with your restaurant partners during a competitive time for anyone in the catering business. All of those opt-ins were hot leads to nurture overtime – for Thanksgiving and beyond. That’s a list the advertiser can reach out to any there’s a new holiday coming up.
- Quiz was included to enhance the buy This one of several quizzes the sponsor – a grocery store – has been involved in throughout the year. They do different bundles depending on the holiday. For the end of the year holidays they sponsored a quiz bundle that include this Name the Holiday Movie Based on the Food quiz, Which christmas movie family is most like yours and What holiday treat are you? . One the great things that they to really amplify the campaign for the advertiser is to put the quiz on a page on where all of the ad spots feature the sponsor. That gives them a truly custom branding solution with tons of links to featured foods and specials on their website.
- $31,500
- $98,500
- Just a few weeks we held our Second Street Summit in St. Louis and it was a great time. Sell out crowd. Over 30 states represented. For those who weren’t able to make it, we want to be sure you get a sense of the buzz around the summit and all of the great ideas that were shared. Go to this URL….
- We mentioned this earlier but as a reminder we have over 30 top advertising categories that you can review. They can be downloaded in one file or you can pick and choose. Check it out at….
- One of our most popular downloads is the promotions calendar. We’ve overhauled and streamlined to include not only a way to plan your promotions but to track them. We have a tab for sponsored promotions. Those are like your Mother’s Day or Halloween promotions. We’ve also include an area to track those advertiser promotions that you create around a specific advertiser.
- Finally, here’s a URL that you definitely want to bookmark. Here’s our entire list of TURNKEY QUIZZES that you can review and share as mock-ups with advertisers. Once you find one you like, then it is just a matter of logging into the tool and adding it to your account. We’ve done all of the heavy lifting for you. I hope you will run these throughout the year. They literally take minutes to publish.
- September is just two months away; all of these opportunities are within your reach but don’t put them off to the last-minute
- We’ve given you a ton of ideas and categories to prioritize; use the seller’s guide to hone in on specific categories and generate incremental revenue with promotions
- Lots of opportunities for fall; create a bundle that brings multiple promotions together to give your sponsors a great campaign
- My name is Julie and I’m the director of affiliate success It’s my job to help our partners succeed with online promotions