7th Annual Second Street Awards

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Your host
Matt Coen
President & Co-Founder
@mcoen

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Presenters
Julie
Foley
@julie_foley
Liz
Crider
@emcrider
Matt
Chaney
@mattchaney
Emily
Thousand
@emilythousand

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Questions?
Ask in the GoToWebinar panel

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Follow @secondstreetlab on Twitter!
#SecondStreetAwards

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Want to win an exclusive prize?

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Best Acceptance Tweet

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Best Watch Party Photos

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Best Overall Tweet

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$0
$10
$20
$30
$40
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$60
$70
$80
$90
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
INBILLIONS
source: Borrell Associates

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secondstreetlab.com
Playbooks
How-TosCase Studies

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summit.secondstreet.com
St. Louis | June 6-7, 2016

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Categories
Contests
Best Video & MP3 Contest
Best Sweepstakes
Best National Sports Contest
Best Local Sports Contest
Best Photo Contest
Best #PhotoSweepstakes
Best Overall Contest Program
Ballots
Best Metro Ballot
Best Niche Ballot
Best Overall Ballot Program
Quizzes
Best Native Quiz
Best Sponsored Quiz
Best Editorial Quiz
Best Overall Quiz Program
Ecommerce
Best Ecommerce Offer
Best Card
Best Overall Ecommerce Program
Best Promotion to Achieve
an Advertiser’s Goal
Best Advertiser Quiz
Best Advertiser Sweepstakes
Best Overall Advertiser Program
Best Promotions Program
Best Small Market Promotions Program
Best Mid-Size Market Promotions Program
Best Large Market Promotions Program
Best Group-Wide
Promotions Strategy Best Overall PromotionBest Promotions Campaign

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UP NEXT… NATIONAL SPORTS CONTEST NICHE BALLOTADVERTISER QUIZ

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Master of All
Garages
CIFM-FM
Kamloops, BC
School Spirit
Photo Contest
Record-Journal
Meriden, CT
Peugot Baby
of the Year
Sunday World
Dublin, Ireland
Cutest Baby
Contest
WPXY-FM
Rochester, NY
Puppy Love
WLMG-FM
New Orleans, LA

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WINNER: Cutest Baby Contest
WPXY-FM – Rochester, NY

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UP NEXT… ADVERTISER QUIZ VIDEO & MP3 CONTESTNICHE BALLOT

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2015 Bracket Challenge
KKFN-FM
Denver, CO
Texomas Auto Racing
KFDX-TV
Wichita Falls, TX
Auto Racing Challenge
Bristol Herald Courier
Bristol, VAUPick’Em
Pro Football
Northwest Herald
Crystal Lake, IL
Football
Pick’Em League
Steamboat
Pilot & Today
Steamboat Springs, CO

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WINNER: UPick’Em Pro Football
Northwest Herald – Crystal Lake, IL

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UP NEXT… NICHE BALLOT LOCAL SPORTS CONTESTVIDEO & MP3 CONTEST

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What’s Your
Stampede Get
Up?
CFGQ-FM
Calgary, AB
What’s Your Home
Decor Personality?
WPSD-TV
Paducah, KY
How Haunted is
Your House?
WJW-TV
Cleveland, OH
How Well Do You
Know the Flu or
Common Cold?
KYTV-TV
Springfield, MO
Tallulah’s Gadget
Quiz
Inside Columbia
Magazine
Columbia, MO

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WINNER: What’s Your Home Decor Personality?
WPSD-TV - Paducah, KY

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UP NEXT…UP NEXT… VIDEO & MP3 CONTEST SWEEPSTAKESLOCAL SPORTS CONTEST

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Giving Back Awards
Coastal
Virginia Magazine
Virginia Beach, VA
Golden Teddy Awards
Parent Map
Seattle, WA
Wedding Awards
Northshore Magazine
Boston, MA
The Best Pizza in Dallas
D Magazine
Dallas, TX
Fans’ Choice
Awards
The Daily Sentinel
Grand Junction, CO
Best Ever Sooner
Tulsa World
Tulsa, OK

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WINNER: Wedding Awards
Northshore Magazine – Boston, MA

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UP NEXT… LOCAL SPORTS CONTEST NATIVE QUIZSWEEPSTAKES

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The Official Forsyth Dance Off
Forsyth County News
Cumming, GA
Be the Opener for
Finger Eleven Contest
CIFM-FM
Kamloops, BC
#BirthdayBash20
5 Minutes of Fame
WHTA-FM
Atlanta, GA
ABC 15 Salutes
Arizona Veterans
KNXV-TV
Phoenix, AZ

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WINNER: ABC 15 Salutes Arizona Veterans
KNXV-TV – Phoenix, AZ

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UP NEXT… SWEEPSTAKES #PHOTOSWEEPSNATIVE QUIZ

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Football Player
of the Week
WYMG-FM
Chatham, IL
Athlete of
the Week
TH Media
Dubuque, IA All-Star Cheer Challenge
KMYS-TV
San Antonio, TX
Big 22 Players
to Watch
WSOC-TV
Charlotte, NC
Friday
Night
Blitz
WJAX-TV
Jacksonville, FL

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WINNER: Football Player of the Week
WYMG-FM – Chatham, IL

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UP NEXT… NATIVE QUIZ CARD#PHOTOSWEEPS

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Jewelry
Giveaway
Opelika-Auburn
News
Opelika, AL
Grocery
Giveaway
WXMI-TV
Grand
Rapids, MI
The Gift of
Magic Giveaway
KCLR-FM, KATI-FM
Columbia, MO
Cruze Into
Summer
WHAM-TV
Rochester, NY
Ameristar
Getaway
KMGH-TV
Denver, CO

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WINNER: Grocery Giveaway
WXMI-TV – Grand Rapids, MI

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UP NEXT… #PHOTOSWEEPS EDITORIAL QUIZCARD

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What’s Your Home
Energy IQ?
The Philadelphia
Inquirer
Philadelphia, PA
What is Your
Philadelphia Bike
Law IQ?
The Philadelphia Inquirer
Philadelphia, PA
Winter’s Coming:
Should You Repair or
Replace Your Heater?
Wisconsin State Journal
Madison, WI
What Color Should
You Paint Your Front
Door?
Richmond Times-Dispatch
Richmond, VA

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WINNER: What Color Should You Paint
Your Front Door?
Richmond Times-Dispatch – Richmond, VA

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UP NEXT… CARD ECOMMERCE OFFEREDITORIAL QUIZ

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My Tulsa Kids
Force
Tulsa Kids
Tulsa, IN
My
Seahawks
KIRO-AM
Seattle, WA
Odin
Mug Shot
KNDD-FM
Seattle, WA
Summer In
Steamboat
Steamboat
Pilot & Today
Steamboat Springs, CO
Q Selfie
Summer
WERQ-FM
Baltimore, MD

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WINNER: Odin Mug Shot
KNDD-FM – Seattle, WA

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UP NEXT… EDITORIAL QUIZ METRO BALLOTECOMMERCE OFFER

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Whatcom Taster Challenge
Bellingham Herald
Bellingham, WA
2015 Golf Card
The News Tribune
Tacoma, WA
Bella Vista Village Golf Card
KFSM-TV
Fort Smith, AR
Golf & Go 2015
KRTV-TV / KXLH-TV
Great Falls, MT
2015
’15 Pizza Passport
The Seattle Times
Seattle, WA

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WINNER: 2015 Golf Card
The News Tribune – Tacoma, WA
$59,796
2015

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UP NEXT… ECOMMERCE OFFER SPONSORED QUIZMETRO BALLOT

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Can You Pass the
U.S. Citizenship
Test?
The Arizona Republic
Phoenix, AZ
Can You Recycle
That? An Eco-
Friendly Quiz
Bangor Daily News
Bangor, ME
Who Said It, Yogi
Berra or Mike
Shannon?
St. Louis Magazine
St. Louis, MO
How Well do
You Know Kris
Kobach?
The Wichita Eagle
Wichita, KS
What’s Your Golf
Game Like?
Wisconsin State Journal
Madison, WI

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WINNER: How Well Do You Know Kris Kobach?
The Wichita Eagle – Wichita, KS

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UP NEXT… METRO BALLOT ADVERTISER SWEEPSSPONSORED QUIZ

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Gino’s Restaurant $29
for $50 on Dinner Only
225 Magazine
Baton Rouge, LA
Weeklong Kids Summer
Camp $99 Half-Day Week,
$190 Full Day Week
The San Diego Union-Tribune
San Diego, CA
Half Off Admission to
the 2015 Michigan
Renaissance Festival
WDIV-TV
Detroit, MI
Wild Waters $16
for One All Day
Admission Pass
The Fresno Bee
Fresno, CA
$50 for $100 for All Landscape
and Gardening Plants
from Farmers Exchange
Tri-City Herald
Kennewick, WA

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WINNER: Half Off Admission to the 2015
Michigan Renaissance Festival
WDIV-TV – Detroit, MI
$296,872

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Selfie Break
#SecondStreetAwards

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UP NEXT… SPONSORED QUIZ ECOMMERCE PROGRAMADVERTISER SWEEPS

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Best of the Fox
Northwest Herald
Crystal Lake, IL
Best of
Forsyth
Forsyth County
News
Cumming, GA
Cape County Choice Awards
Southeast Missourian
Cape Girardeau, MO
Best of
the Best
The Frederick
News-Post
Frederick, MD
Best of
Big D
D Magazine
Dallas, TX
Best of
the Best
Charleston
City Paper
Charleston, SC

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WINNER: Best of Forsyth
Forsyth County News – Cumming, GA

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UP NEXT… ADVERTISER SWEEPS BALLOT PROGRAMECOMMERCE PROGRAM

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Who’s Your
TV Mom?
The Atlanta Journal-
Constitution
Atlanta, GA
What Kind of
Driver Are You?
Greeley Tribune
Greeley, CO
What’s Your Favorite
Fall Activity?
KYTV-TV
Springfield, MO
Test Your Breast
Cancer Knowledge
WPSD-TV
Paducah, KY
Are You a
True 12?
Everett Daily Herald
Everett, WA

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WINNER: What Kind of Driver Are You?
Greeley Tribune – Greeley, CO

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UP NEXT… ECOMMERCE PROGRAM CONTEST PROGRAMBALLOT PROGRAM

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Win Some Wheels
WKDZ-FM
Cadiz, KY
Win a Whiter Smile
WPSD-TV
Paducah, KY
Cash Bash
Northwest Herald
Crystal Lake, IL
King Cakes for a Year Giveaway
WEZB-FM
New Orleans, LA

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WINNER: King Cakes for a Year Giveaway
WEZB-FM – New Orleans, LA

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UP NEXT… BALLOT PROGRAM QUIZ PROGRAMCONTEST PROGRAM

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KYTV-TV
Springfield, MO
The San Diego Union-Tribune
San Diego, CA
225 Magazine
Baton Rouge, LA
CincySavers
Cincinnati, OH
Plan!t Save
DeKalb County, IL

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WINNER: 225 Magazine
Baton Rouge, LA

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UP NEXT… CONTEST PROGRAM ADVERTISER PROGRAMQUIZ PROGRAM

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Charleston City Paper
Charleston, SC D Magazine
Dallas, TX
Coastal Virginia Magazine
Virginia Beach, VA
The Roanoke Times
Roanoke, VA

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WINNER: Charleston City Paper
Charleston, SC

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UP NEXT… QUIZ PROGRAM PROMOTIONS CAMPAIGNADVERTISER PROGRAM

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WKDZ-FM
Cadiz, KY
WPXY-FM
Rochester, NY
KMGH-TV
Denver, CO
The Kansas City Star
Kansas City, MO

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WINNER: WKDZ-FM
Cadiz, KY

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UP NEXT… ADVERTISER PROGRAM SMALL MARKET PROGRAMPROMOTIONS CAMPAIGN

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WSSP-FM
Milwaukee, WI
The Atlanta Journal-Constitution
Atlanta, GA
KYTV-TV
Springfield, MO
Wisconsin State Journal
Madison, WI
WJW-TV
Cleveland, OH

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WINNER: The Atlanta Journal-Constitution
Atlanta, GA

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UP NEXT… PROMOTIONS CAMPAIGN MID-SIZE MARKET PROGRAMSMALL MARKET PROGRAM

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WEZB-FM
New Orleans, LAWPSD-TV
Paducah, KY
KYTV-TV
Springfield, MO
Northwest Herald
Crystal Lake, IL

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WINNER: WPSD-TV
Paducah, KY

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UP NEXT… SMALL MARKET LARGE MARKETMID-SIZE MARKET

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Which Rodeo
Regular Are You?
KWJJ-FM
Portland, OR
Pigskin Picks
The News Tribune
Tacoma, WA
WPSD
Basketball
WPSD-TV
Paducah, KY
Summer Days
of Giveaways
417 Magazine
Springfield, MO

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WINNER: Pigskin Picks
The News Tribune – Tacoma, WA

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UP NEXT… MID-SIZE MARKET GROUP-WIDE STRATEGYLARGE MARKET

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The North Platte Telegraph
North Platte, NE
Forsyth County News
Cumming, GA
Greeley Tribune
Greeley, CO
WKDZ-FM
Cadiz, KY
WEEK-TV
Peoria, IL

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WINNER: WKDZ-FM
Cadiz, KY

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LARGE MARKET GROUP-WIDE STRATEGYUP NEXT… OVERALL PROMOTION

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KYTV-TV
Springfield, MO
The Canton Repository
Canton, OH
WPSD-TV
Paducah, KY
Richmond Times-Dispatch
Richmond, VA
WQSB-FM
Albertville, AL

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WINNER: KYTV-TV
Springfield, MO

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GROUP-WIDE STRATEGYUP NEXT… OVERALL PROMOTION

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The Charlotte Observer
Charlotte, NC
WXSS-FM
Milwaukee, WI
The Atlanta Journal-Constitution
Atlanta, GA
WJW-TV
Cleveland, OH

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WINNER: The Atlanta Journal-Constitution
Atlanta, GA

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UP NEXT… OVERALL PROMOTION

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WINNER: Scripps Media
Cincinnati, OH

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And the winner is…

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What’s Your Home Decor Personality?
WPSD-TV - Paducah, KY

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Resources

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UP NEXT…
secondstreetlab.com/30in30

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secondstreetlab.com/quiz-playbook

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secondstreetlab.com/sellers-guide

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Promotions University
secondstreet.com/university
Sales, Planning, & Admin Courses Available

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summit.secondstreet.com
St. Louis | June 6-7, 2016

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Congratulations to all our winners!