Run a Variety of Basketball Promotions
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5 Keys To Elevate Your Basketball Promotions
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Run a Variety of Basketball Promotions
- 2. #PromotionsLab Emily Thousand Affiliate Success emily@secondstreet.com @emilythousand Matt Chaney Affiliate Success chaney@secondstreet.com @mattchaney
- 3. #PromotionsLab Jay Schultz Sponsorship + Product Specialist, Atlanta Journal-Constitution | Atlanta, GA | DMA 9 @jvs_ajc Boasts: Nickname is “Chicken Nug” Used to teach broadcasting KKFN is the #1 local media site in Basketball
- 5. #PromotionsLab Questions? ask in the GoToWebinar panel
- 6. #PromotionsLab Follow @secondstreetlab on Twitter!
- 7. #PromotionsLab Want to win an exclusive prize? #PromotionsLab
- 9. #PromotionsLab -$10 $10 $30 $50 $70 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 INBILLIONS source: Borrell Associates Why Online Promotions? PROMOTIONAL SPENDING
- 10. #PromotionsLab 1. Run the Upfront 3 in 1 Bracket 2. Run a Variety of Promotions 3. Plan 3 Months Out 4. Sell 2 Months Out 5. Promote 1 Month Out 5 Keys to Elevate Your Basketball Promotions
- 13. #PromotionsLab 40MM Americans filled out a bracket last year
- 14. #PromotionsLab RUN AN UPFRONT 3 IN 1 BRACKET
- 15. #PromotionsLab Managed by Second Street March 13 – April 4, 2016 College Basketball Bracket
- 16. #PromotionsLab Game 1: 64 Team Bracket
- 17. #PromotionsLab Game 2: 16 Team Bracket
- 18. #PromotionsLab Game 3: 4 Team Bracket
- 19. #PromotionsLab Separate 64, 16 + 4 team brackets One registration Customizable – run what you want More chances to play and win! Upfront 3 Games in 1!
- 24. #PromotionsLab Jay Schultz Sponsorship + Product Specialist, Atlanta Journal-Constitution | Atlanta, GA | DMA 9
- 25. #PromotionsLab The Goal • Paper: Increase revenue and audience engagement • Sponsor: Branding and engagement
- 27. #PromotionsLab The Package Title Sponsor (1 available) Opportunity to be a VIP Picker Logo on all bracket updates in print x7 “Brought to you by” ½ page full color advertisement on double truck on Monday March 16 2 ½ page advertisements on printed brackets on selected dates 100% SOV (728x90) on the online contest page 100% SOV (300x250) on the online contest page 450k ads content targeted to Sports during contest period Investment: $20,000
- 28. #PromotionsLab The Package 3-Point Sponsor (2 available) Opportunity to be a VIP Picker Logo on promotional materials and collateral as prize sponsor 3” x 5” full color advertisement on double truck on Monday, March 16 ¼ page advertisement adjacent to printed bracket on Thursday, April 2 50% SOV (300x250) on the online contest page 215k ads content targeted to Sports during contest period Investment: $7,500
- 29. #PromotionsLab The Package Free-Throw Sponsor (16 available) Opportunity to be a VIP Picker 3” x 2” full color advertisement on double truck on Monday, March 16 5% SOV (300x250) on the online contest page 75k ads content targeted to Sports during contest period Investment: $1,200
- 30. #PromotionsLab How it Was Promoted
- 32. #PromotionsLab KKFN Denver, CO | DMA 17
- 33. #PromotionsLab The Goal • Station: Engage audience, tie into programming, generate revenue • Sponsors: Leads, foot traffic and branding
- 35. #PromotionsLab The Package Multiple Sponsorship (4 available) Brand representation on all contest pages Inclusion in email campaign to 40,000 users ROS 970x90 and 300x250 banners ads promoting bracket with logo ROS 970x90 and 300x250 client dedicated banner ads Name and tagline inclusion in on-air promo announcements (100 minimum) 75 client dedicated :30 streaming commercial spots Bank of 60 client :30 commercials M-Sun 6a-9p to run in March 2016 One dedicated :30 commercial in every game broadcast (32 minimum) Investment: $10,000 per sponsor
- 36. #PromotionsLab The Package Multiple Sponsorship (4 available) Brand representation on all contest pages Inclusion in email campaign to 40,000 users ROS 970x90 and 300x250 banners ads promoting bracket with logo ROS 970x90 and 300x250 client dedicated banner ads Name and tagline inclusion in on-air promo announcements (100 minimum) 75 client dedicated :30 streaming commercial spots Bank of 60 client :30 commercials M-Sun 6a-9p to run in March 2016 One dedicated :30 commercial in every game broadcast (32 minimum) Investment: $10,000 per sponsor
- 37. #PromotionsLab How it Was Promoted
- 38. #PromotionsLab How it Was Promoted
- 39. #PromotionsLab How it Was Promoted Onsite Viewing Party
- 41. #PromotionsLab Results KKFN had more than 8,600 Users 50 Leads for Urology Center
- 42. #PromotionsLab WPSD Paducah, KY | DMA 79
- 43. #PromotionsLab The Goal 1. Station: Increase revenue 2. Sponsor: Branding campaign
- 44. #PromotionsLab The Solution Promotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes Bracket
- 45. #PromotionsLab Bracket The Solution Promotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes
- 46. #PromotionsLab The Solution Promotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes Quiz BundleQuiz Bundle
- 47. #PromotionsLab The Solution Promotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes SweepstakesSweepstakes
- 48. #PromotionsLab The Package Title Sponsorship (1 available) Exclusive Naming Rights Brand representation on all contest pages Facebook Integration and promotion 10 P.M. In News Sportscast mention twice weekly (includes sponsor logo) $20K in Promotional Spots over the 6 Week Run WPSD desktop/mobile/tablet display ads - 300,000 Impressions WPSD Pre Roll - 5,000 :15 non pre-emptable commercials Investment: $5,000 per month (Feb, March, April)
- 49. #PromotionsLab How it Was Promoted • Promote at least 2 weeks in advance for registration • Change creative + front-heavy load on delivery when it’s time to MAKE PICKS
- 50. #PromotionsLab How it Was Promoted
- 54. #PromotionsLab WPSD Paducah, KY | DMA 79
- 55. #PromotionsLab The Goal 1. Build Facebook Likes and Engagement 2. Grow email database 3. Data collection
- 56. #PromotionsLab The Solution Promotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes Sweepstakes
- 58. #PromotionsLab The Solution Bounceback thank you offer: 10% off next service visit
- 61. #PromotionsLab The Solution Promotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes Quiz BundleQuiz Bundle
- 65. #PromotionsLab Turnkey Quizzes • What Kind of College Hoops Fan Are You? • Which College Hoops Coach Are You? • Tournament Trivia • Basketball Movie Trivia
- 70. #PromotionsLab Suggested Timeline Milestones to Launch College Basketball Bracket Date Finalize promotional schedule February 18 Deadline to sell February 25 Begin promoting “Register to make your picks” March 1 64 team bracket released! Promotion blitz to “Make your picks” March 13 @ 8pm ET 64 team bracket closes – first game of the tournament March 17 @ Noon ET 16 Team Bracket March 20 – 24 4 Team Bracket March 27 – April 2 Championship Game April 4 *All games close for picks 15 minutes before the start of the game
- 71. #PromotionsLab Sample Calendar Promotion Start by Suggested Revenue Quiz #1 – Tournament Trivia February 23 $1,000 Sweepstakes February 29 $2,000 Quiz #2 – What Kind of College Hoops Fan Are You? March 3 $1,000 Upfront 3 in 1 Bracket March 15 – April 4 $10,000 Quiz #3 – Which College Basketball Coach Are You? March 22 $1,000 $15,000 total revenue
- 73. #PromotionsLab Sell The Benefits 1. Branding 2. Generate Leads 3. Drive Foot Traffic 4. Grow Social Engagement 5. Grow Email Database 6. Collect Data
- 78. #PromotionsLab 1. Countdown Clock 2. Welcome Text 3. VIP Pickers 4. Local Leaders 5. Local Prizes 6. Fan Gallery 7. Mobile 8. Latest Talk Welcome Page
- 79. #PromotionsLab Rollover Matchup Graphic Ad Ad size: 300x75
- 81. #PromotionsLab 1. Sent at start of each game 2. Special offer opportunity! Picks Reminder Emails
- 82. #PromotionsLab Sample TV Sales Package Exclusive Sponsorship Model Exclusive Naming Rights Brand representation on all contest pages Facebook Integration and promotion 10 P.M. Sportscast mention twice weekly (includes sponsor logo) $20K in Promotional Spots over the 6 Week Run Email opt-in on registration page Email campaign with logo/link included (6 emails minimum) Desktop/mobile/tablet display ads - 300,000 Impressions Pre Roll - 5,000 :15 non pre-emptable commercials Investment: $15,000
- 83. #PromotionsLab Sample Radio Sales Package Category-Exclusive Sponsorship Model 20 promo mentions per week/460 promos total Inclusion in (10) :10 sports flash tags, name mention only 500 :30 commercials M-Sun 5am-Midnight Brand representation on all contest pages Facebook Integration and promotion Email opt-in on registration page Email campaign with logo/link included (6 emails minimum) Desktop/mobile/tablet display ads - 300,000 Impressions Investment: $5,000 per advertiser
- 84. #PromotionsLab Sample Newspaper Sales Package Multiple Sponsorship Model – VIP Sponsorship (4) Featured Picker – pick alongside Sports staff & a local sports celebrity 10 premium ads (2”x10”) Digital Campaign including: • Contest page 728×90 & 300×250 served together (1/4 share of voice) • Co-Branded Pencil Pushdown (twice during sign-up period) • 200,000 ROS impressions Email Campaign with banner ads in daily news email, breaking news, and promotional email lists Logo on all promotions Email Opt-In on registration page Social Media mentions with links back to the advertiser’s Facebook and Twitter pages Investment: $3,000 per advertiser
- 85. #PromotionsLab Sample Newspaper Sales Package Multiple Sponsorship Model – Supporting Sponsorship (10) Featured Picker–pick alongside Sports staff & a local sports celebrity 10 premium ads (2”x4”) Digital ads (300x125) on contest page and emails Logo on all promotions Social Media mentions with links back to your Facebook and Twitter pages Investment: $750 per advertiser
- 87. #PromotionsLab
- 89. #PromotionsLab On-air integration Sports Director Kyle Kraska as VIP Picker
- 94. #PromotionsLab 0 100 200 300 400 Day 1 Day 2 Day 3 Email Sent Day 5 Day 6 Day 7 Contest Submissions by Day Represents 70% of Submissions The Impact of EMAIL
- 97. #PromotionsLab RUN AN UPFRONT 3 IN 1 BRACKET
- 105. #PromotionsLab Q&A
Hinweis der Redaktion
- Chaney
- Chaney They get more users than anyone else! Ask JJ – so how do you get a nickname like “”Chicken Nug”? JJ – I ate 75 chicken nuggets
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- Chaney 40 MM americans filled out a bracket last year Pass to Emily
- Chaney 40 MM americans filled out a bracket last year Chaney: Didn’t you win our office bracket last year Emily? What’s your secret? Emily: YES much to my surprise I did win! Being from Wisconsin I picked the Badgers to go far, but I knew they would choke at the end and I was right! Some people were shocked I hadn’t picked the Badgers to win it all -
- Which brings me to my first key to elevate your basketball promotions – and that is to run an upfront 3 in 1 bracket on your site March Madness is fun for EVERYONE – it’s something that everyone is talking about, everyone is focused on And you can capitalize on that
- The College Basketball Bracket is Managed each week by Second Street – and it’s EASY for you to add it to your site and secure local sponsors We offer a Sales Kit + national prizes – also have the ability to add local prizes Something NEW that I’m really excited to share with you are some enhancements to our bracket Something we’re calling the “Upfront 3 Games in 1”
- Not only will it allow your users to pick upfront, the traditional model with a 64 team bracket Where you can make your picks before the start of the tournament
- When you get to the Round of 16, the contest has the ability to trigger a second game where people can make a fresh set of picks and have a new game to compete in after their bracket is inevitably busted.
- We’ll also do this for the Round of 4 – so these are 2 new ways to win!
- Keep in mind this doesn’t negate any of your picks in your Upfront bracket – the Round of 16 and Round of 4 are 2 standalone brackets with new picks and more prizes The BEST PART- People don’t have to register more than once - This is all within one game Help increase site traffic and brand awareness for you and your sponsors Each game gives people one more chance to play and win national prizes and local prizes
- Our national prizes this year include a $1MM for a perfect bracket
- The National top score in all of our games will win a Samsung Galaxy Tab 4
- AND a Fathead of your choice
- Emily So now let’s pivot to some real-life case studies from media companies across the country Starting with Karie Thornton from WPSD
- WPSD is a small market NBC station in Paducah, Kentucky! Emily intro Karie – thanks for being here! Tell us more about what you do at WPSD? Emily ask Karie – what were your goals for running a college basketball bracket this year?
- Their goals were to: Increase revenue and audience engagement And the sponsors wanted: Branding and engagement in print and digital Looking to reach men – any sports promotion, that is a big advantage to those advertisers
- The solution was selling them a great sponsorship bracket around Mark Bradley’s Bracket Fiasco Mark Bradley is one of their award winning sports writers and they have been running a College Basketball Bracket for the last 27 years! Used to do these brackets as HAND WRITTEN and tabulated it all himself Each year he picks up some memorabilia directly from the NCAA tournament – gives someone a “piece” of the game To drive sponsor excitement the AJC took a page out of our Basketball Playbook
- Offered 3 levels of sponsorship which works well for newspapers Title and as a part of the package Sponsors could win space in the paper based on their picks as a VIP Picker One of the cool things – depending on the sponsor level – you could get a different # of VIP pickers (12) – supporting got 3 – lowest level got 1 – gives them THAT Much more of a chance to win free advertising. Higher investment = more of a chance to win the free advertising “Loved to be able to leverage ROP print assets as an incentive for people to be a part of the program”
- 3-point Kennesaw State University
- Free Throw International Follies, a gentleman’s club Chaney: that wasn’t on my prospect list, but what a great idea!
- Ran heavy promotion online Mark Bradley writes an article on his picks on Selection Sunday, who is going to go all the way – he crosslinks to the contest They did a special double-truck the day the brackets launched and put a printed bracket in Sports section of the newspapers
- GREAT – looking to really grow that this year! Emily to ask Jay – tell me about that Plan is to get more sponsors this year and target smaller, local advertisers to increase their revenue Talk more about this – exponential revenue when you get a lot more advertisers involved – and you don’t have to deliver as much to each of them Can still leverage VIP pickers – spend $1k – chance to win $10k in advertising! WANT TO RUN UPFRONT 3 in 1 THIS YEAR – gives them something to promote the whole time
- I love those revenue numbers – especially for a small market! Now let’s switch gears and walk through a great radio case study From KKFN in Denver, Colorado They are our TOP PARTNER for basketball – and I’m so excited to share some of their secrets to success
- The station wanted a way to engage their audience online, as an extension of their on-air programming since they broadcast the games, and generate revenue Also wanted to grow database Their sponsors had a variety of specific goals but they were generally focused on leads, foot traffic and branding campaigns
- Ultimately got 4 category-exclusive sponsors: a sportsbar, a college, a tax preparer and a urology center Keep it to a max of 4 sponsors Too many sponsor mentions, no one stands out, diluting it Title, presenting, how do you report back on results? Everyone wants a tagline Sponsors: Tilted Kilt – They have money underwritten by liquor or beer Colorado Media School - They teach broadcasting People want to BE sports broadcasters By this time next March, YOU could be calling the action! Advance Tax Solutions No brainer - you’re in tax season – they NEED branding Urology Center of Colorado Somewhat “gold” and can be for a lot of affiliates March is the biggest month in the area of vasectomies People are having the procedure done the Wednesday before the games - sit for 4 days and watch Basketball! NOW is the perfect time to do it - get it done before tournament Survivor bracket was KEY to their campaign First weekend - people’s brackets get busted - start from scratch, “the Fan is giving you a second chance on your bracket and a second chance at having a family” - Sweet 16 - Urology center switched campaign Giving you a second chance at having a family Vasectomy REVERSAL!
- it’s not all NTR, there is spot involved Integrated promotion – included bank of commercials they could use at their discretion We air the games - includes in game spots Average sponsor pays $10k People need to use the INVITE EMAIL! The Email Campaign including the Invite email is one of the SINGLE MOST effective assets at getting people to register
- it’s not all NTR, there is spot involved Integrated promotion – included bank of commercials they could use at their discretion We air the games - includes in game spots Average sponsor pays $10k People need to use the INVITE EMAIL! The Email Campaign including the Invite email is one of the SINGLE MOST effective assets at getting people to register
- Success = we have done it for 15 years and done it consistently utilize their on-air staff and sponsors as who get to play along and make picks in the bracket as VIP pickers The station also input celebrity brackets fun – compare your picks to Obama!
- The earlier the better - you cannot start promoting in March You want to take the approach of March is coming - brackets are coming - get your group together - money in office pools - have your office use our software The earlier you get people thinking about it and creating the groups it will breed that success
- The station hosted onsite talent appearance…at tilted kilt for the first 4 games
- 4 sponsors
- We had more than 8,600 listeners participate! The Urology Center ended up driving 50 new procedures as a result of their bracket sponsorship The Colorado Media School also got 100 leads
- I love those revenue numbers – especially for a small market! Now let’s switch gears and walk through a great radio case study From KKFN in Denver, Colorado They are our TOP PARTNER for basketball – and I’m so excited to share some of their secrets to success
- Our goal for this year’s bracket was to increase our revenue, drive user engagement, and boost our number of users. In previous years a lot of the dollars went to the TV line of budget, didn’t necessarily go to Emerging Media (EXPLAIN WHAT EMERGING MEDIA IS – DIGITAL ASSETS) This time we wanted to make sure the package had Emerging Media assets Our sponsor was looking for something BIG to brand themselves and their NEW website
- So what we ultimately put together was a campaign that involved multiple promotions
- The center of the campaign was the college basketball bracket – to give them the heavy branding and the mentions of their new website that they were looking for TaylorSellsIt.Com
- But we also ran a quiz bundle
- Karie: And a Facebook Sweepstakes Emily That’s really smart Emily: I love how multiple promotions in the same campaign Emily: What was in your package?
- Karie: Clients like the way we put our packages together - Increases the value to the client – they feel like they’re getting ALL of these things Ways to promote the bracket, promote their partnership with us We were able to get Co-op dollars from Chrysler and Ford 3 different banner ad campaigns - we have a higher than average CTR – industry standard is .025% - we have .06%! 3 different pre-roll spots rotating – 2 to match the co-op requirements and one to promote the bracket our pre-roll is OUTSTANDING – we have a 6% CTR on our pre roll campaigns
- We promote at least 2 weeks in advance for registration Since there is such a SHORT window to make picks We Change up all of the creative Front-heavy load on the delivery when it’s time to MAKE PICKS
- Emily to play the video
- Karie – we made $15k in revenue – WOO WOO
- We doubled our users! 53% User Growth
- Which brings me to my next key to elevating your basketball promotions – much like we’ve seen WPSD illustrate You can really increase your revenue and drive even better results for your sponsors by running a variety of promotions around basketball
- Advertiser had a variety of goals so they sold them an entire campaign!
- Goals: Build Facebook Likes as they were launching a new Facebook Page Build an Email Database Data Collection Taylor Automotive wants to get the oil change side of the business They wanted to know what would make someone switch to them for their service?
- The solution was a Facebook Sweepstakes where we could easily add some survey questions for them
- Karie: Here’s what the survey questions looked like We asked if they were in the market for a new in the next etc….. So they could follow up with them at the right time Email opt-in was really important Facebook Likes were important to them We’ve found Sweeps are the BEST at achieving these goals!
- Karie: We also sent a bounceback – we try to include these as often as possible – great feature of sweeps – instantly drive foot traffic We send everyone a Thank you coupon – 10% off your vehicle service Emily: SO SMART
- Emily: That is fantastic! What were some of the results you were able to share with your sponsor? Karie: They were able to understand what it would take to get people to switch vehicle service providers – number one reason was SPECIAL OFFERS!
- Karie: More than 2.300 people entered the sweepstakes Our opt-in rates are crazy good Tip: Pre-check that box!
- EMILY ASK: Karie I know you also sold your sponsor a quiz bundle, Why did the sponsor like the quizzes? KARIE: Social Media SHARING We were sharing it daily, the users are sharing it like crazy with their friends
- Emily: weren’t these the first quizzes you had ever run? Karie: YES! Which UK Player are you? Outcomes are players This went CRAZY VIRAL! It was our first quiz!
- Emily: What was the second quiz you ran? Karie: What type of car should you drive? We used one of your turnkeys! VERY EASY TO SET UP Taylor Automotive LOVED being able to feature their cars as the results – easy to customize
- Client was thrilled 252 NEW Facebook Likes
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- Chaney Tons of fun – we’ve seen everything from beer brackets, to music-themed brackets, and even favorite dessert brackets! Like Andy’s Frozen Custard Treat Tournament Desserts that Andy’s Frozen Custard SOLD – specific desserts they sold KY3
- Chaney 625 users and $5k revenue – client LOVED IT Emily: Chaney – what was the winner? I’m dying to know! Chaney: James Brownie Funky Jackhammer
- Chaney Prep Basketball Ballot
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- This is for a SMALL MARKET
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- The best part about promotions is how you can use them to solve advertiser challenges in a really measurable way Grow email? Add an optin Grow foot traffic? Leverage the invite and reminder emails to include a really great offer Increase customer acquisition for your advertisers. One of the best ways to drive foot traffic to your advertiser’s location is to include a coupon or offer on the thank you page or in reminder emails. Increase awareness & engagement. By including your advertiser’s logo on all contest branding and promotional elements, you have the power to expose them to a wide – and actively engaged – audience. Increase the size of your email database. 91% of US Internet users check their email at least once a day. If you help your advertiser grow their email list by including an opt-in on the registration pages, they will be able to generate more revenue with their email marketing campaigns. Increase social engagement. On Facebook, it’s all about engaging with your current fans and attracting new fans. Running promotions is one of the best ways to achieve both of these objectives. In fact, the top reason that people Like company Facebook pages is because of a discount or promotion taking place.
- This is a really similar pool of advertisers to other sports promotions, especially football. This is why it’s a good idea to bundle all of your sports promotions together and sell them to your advertisers at the same time. Community Services Banks & Financial Services Providers Insurance Providers Local Utilities Automotive Dealerships Audio & Window Tinting Services Mechanics Detailing & Car Washes Oil Change & Maintenance Food & Beverage Local Pubs & Bars Chain Sports Bars Fast Food Chains Liquor Stores Grocery Stores Beer & Liquor Distributors FULL LIST UP AT THE LAB Recreation Sports & Recreational Centers Golf Courses & Pro Shops Gyms & Fitness Centers Retail Clothing Stores & Haberdasheries University Bookstores Outdoor Stores Pawn Shops Big Box Retailers Hardware Stores Sports Stores Award & Trophy Stores Home Audio Stores Bike Shops & Cycling Stores Entertainment Movie Theaters Event Venues Service Providers Pest Control Doctors & Dentists Chiropractors Plumbers
- As with any promotion, you can sell different levels of sponsorship for your Basketball promotions. Targeting an exclusive sponsor is ideal if the advertiser wants to be the center of the contest or if they can afford the exclusivity – like KFMB’s example with Oggi’s. Markets large and small can sell exclusive sponsorships. The key to exclusive sponsorships is offering a package that allows your advertiser to shine.
- Another approach to make the offer appealing to your advertisers is to have category exclusive sponsorship, where you only have one sponsor in each category. Increases the urgency to secure their spot as the exclusive sponsor in their category
- Targeting multiple sponsors allows you to build relationships with several advertisers. This approach works in markets both small and large. Targeting multiple advertisers, which allows businesses that can’t afford to sponsor the entire contest to participate can result in driving a large amount of revenue for your media property. For a basketball contest with multiple sponsors, definitely take advantage of VIP pickers.
- Integrate your sponsor into the Welcome Page – VIP Picker, ad units, local prizes You also have complete control over the Welcome Page Our Welcome page has 8 modules that you can arrange in any order you like. You can also disable any of the modules you don't wish to use. 2 modules that are particularly useful are the VIP Pickers – a great way to integrate your staff and allow your audience to compete and compare their picks against them! --------- 1) Countdown clock - this will countdown to the start of the contest. 2) The Welcome Text - This is a freeform HTML field where you can insert text, images, videos, etc to promote your contest and your sponsors, by default the social networking icons are enabled. 3) VIPs - clicking on any VIP will present the viewer with that VIP's picks for the current round. 4) Local Leaders - displays the top scorers from your local pool of players 5) Local Prizes - if you are offering local prizes they can be displayed on the welcome tab. 6) Fan Gallery - the latest images submitted by users from around the nation 7) Mobile - a link you can send to a mobile device either via email or SMS message so one can play on a smartphone 8) Latest Talk - the most recent post on the message boards
- Be sure to include an ad on these
- Printable bracket. Put advertiser logos here!
- Reminder emails are a great way to drive traffic and sponsor exposure throughout the tournament
- Exclusive sponsor at a major market sports station Could scale up or down depending on market size Category exclusive sponsorship model could also work well Best Practice: Sponsor to provide $1000 prize
- Exclusive sponsor at a major market sports station Could scale up or down depending on market size Category exclusive sponsorship model could also work well Best Practice: Sponsor to provide $1000 prize
- Multiple sponsors
- Multiple sponsors
- Chaney: Alright Emily, let’s talk about Promoting Emily: Thanks Chaney! Marketing guys and gals – this section is for YOU! You can plan a great game and secure some great sponsors but if you don’t PROMOTE you won’t have anyone playing your game
- When branding and talking about your game WATCH out for trademarks! Trademark infringement can quickly turn into a serious headache, and trademarked words and phrases are more common than you might expect. okay to use the idea of “March Madness” — using plays-on-words and the concept of brackets —Here’s an example from the AJC of what they call their contest – Bracket Fiasco just don’t use the actual trademarked term itself: “March Madness.”
- Don’t forget the URL Mention prizes
- We used all our assets to promote this Integrating it with Kyle is key On-Air Promotion Dates: KFMB-TV (CBS 8) Starting on March 1- March 11 -countdown/register Play Now - March 16 evening - March 20 morning News 8 Sports On-Air Live Mentions: Pre promotion - March 5 week Reminder to play and make picks - March 16 pm through 19 Final Winner - congratulations and wrap up - April 10
- ROS and homepage placement
- Facebook in an app!
- Facebook in an app!
- Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern” July 1-9 collected submissions 517 total submissions 355 came the day the email was sent 70% of contest entries came from the email
- Sample KFMB Email Promotion – 5 emails: Initial Invite to Best Bets (21,000)- March 19 (shared message watch and win) Invite to all past contest players -(13,000) March 17 am Reminder email to all signed up players to make picks - March 20 Winner email to all participants - after round 2 an 4 - March 23 & March 27 Results / Wrap up email - announce final winner - April 10
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- Emily You can really increase your revenue and drive even better results for your sponsors by running a variety of promotions around basketball – much like we’ve seen WPSD illustrate
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- Emily Pick your sponsorship model, put together your packages and your list of advertisers to target Kick off your sales at least 2 months before you plan to begin promoting your brackets – which means now!
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- Q: When are the games available to customize in the admin tool? mid-January How to implement bracket – we’re going to send you an email in a few weeks with all of the details Q: We’re a small staff – how do you execute? Q: Can a non CBS TV affiliate run brackets and still see success? WPSD isn’t a CBS station. They are NBC. Q: What kind of advertisers do you recommend we approach? Q: Love quizzes. Are they easy to setup? Q: Where do I get pricing info? (non partner)
- Q: When are the games available to customize in the admin tool? mid-January How to implement bracket – we’re going to send you an email in a few weeks with all of the details Q: We’re a small staff – how do you execute? Q: Can a non CBS TV affiliate run brackets and still see success? WPSD isn’t a CBS station. They are NBC. Q: What kind of advertisers do you recommend we approach? Q: Love quizzes. Are they easy to setup? Q: Where do I get pricing info? (non partner)