Getting your content spread out over the web fast and efficiently is the key to building influence and authority in your niche. Put these practical, powerful tips from five well-known internet marketing experts to work on your content starting right now! Get the entire article, with a complete list of useful links and resources at http://bit.ly/GetLeverage
2. High Quality Content
Information that is current
Content that is ‘actionable’
Concepts that are clearly explained
Communicated in an engaging and entertaining
style…
3. For Solopreneurs…
Prospect of churning out reams of content is
daunting
Widespread content distribution must occur so you
can…
7. Denise Wakeman
Audioboo
Repurpose blog posts into audio tips with
AudioBoo.fm
Audio tips are syndicated to iTunes
Opportunity to reach audience who prefers to get
content aurally
Social sharing options mean that you can extend the
life of your content…
9. Kathleen Gage
Teleseminars
Deceptively simple, but very powerful strategy
Teleseminar is recorded and then transcribed
Use ‘as is’ or turn into any # of items, i.e.
articles, blog posts, tweets, reports and/or ebooks
Allows for multiple streams of revenue…
11. Marnie Pehrson
Webcam Interviews
Conduct webcam interviews with experts
Use Oovoo.com – has recording option
Upload videos to YouTube for storage
Share on Facebook and Pinterest
Offer the audio downloads for a fee or as a bonus
item…
13. Nicole Dean
Affiliate and JV Partners
Blog post into a report affiliates use to insert their
links and at the same time, promote you
Create a training video and encourage affiliates to
embed the video on their blogs with affiliate link
underneath it to your products
Free interview, then turn transcript into content
affiliates can spread around, with their affiliate link
embedded inside…
15. Ellen Britt
Related Article
Expand a subsection of your blog post into a related
article
Post on the major content marketing sites such as
EzineArticles.com or SelfGrowth.com
Direct your readers back to your blog post to get
the rest of your content…
16. More Repurposing Ideas
Make Powerpoint slides from your blog post points
Use these slides as image quotes on Facebook and
Pinterest
Upload to slide sharing services such as Slideshare
with a link back to your site
Record a screen capture video of you reading your
blog post and upload to YouTube…
17. Even More Ideas
Turn your written content into a PDF file and
upload to sites such as DocStock
Include a link back to your site
Take the major points from your content and turn it
into a List.ly list
Invite your friends and colleagues to contribute to
the list…
18. And More…
Turn your blog post into a special report you can
upload to Amazon’s Kindle
Price it at 99 cents and use it as a lead generator for
your business
Transform your content into an infographic, using
free tools such as Wordle or Piktochart…
20. Yes, Even More…
Search the ‘answer’ sites (such as Quora) for the
question your blog post or article answers
Provide some of your content on the site to answer
the question
Email your content to your list as a valuable ‘special
edition’ newsletter.
Write a press release using much of the content
from the article or post itself…
21. Solopreneur?
If you have a non-existent or small team, don’t try
to do too many of these
Write your content, then pick three to five you are
attracted to, then…
implement!
As you grow, hand these off to your team…
22. Experienced Biz Owner?
Combine these strategies into a powerful content
distribution process
Put into place automatically by your team after each
piece of content is produced
And finally…
23. Let Me Publish YOUR
Content!
What are YOUR most innovative and effective
content repurposing strategies?
Go over to my blog post (at the link below), leave
your repurposing tips as a comment and I will use
the best ones in an updated post and possibly even
in my next report!
http://marketingqi.com/blog/2012/10/content-
repurposing/