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Developing a Great User Interface A Netflix Case Study Sean Kane  Director, User Interface Engineering UIE Web Application Summit - Monterey January 2007 Innovative techniques Netflix uses to make finding  movies an easy, personalized experience.
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Development Approach Qualitative & Quantitative
EPIC Easy Personalized Innovative Cinematic
Intuition is only a Start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lifecycle Concept Paper Prototype Usability Testing Functional Prototype Usability Testing Production-Ready Prototype Quantitative Testing Full Release Refine
Starbar Rating Widget ,[object Object]
Stars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Refresh page to update prediction Note change In red stars
Simplify
Star Power ,[object Object],[object Object],[object Object],[object Object],[object Object]
Back of the Box Using Ajax to make finding the right movie simple
Watching the User Patterns ,[object Object],[object Object],[object Object]
What About BOB? ,[object Object],[object Object],[object Object]
The New Path ,[object Object],[object Object],[object Object],[object Object]
Queue Add Confirmation Layer Keeping context
A Successful Page Browse Site Add Movie Queue Add Confirmation Return to Starting Point? User Pattern
New Interaction ,[object Object],[object Object]
Strong Opinions, One Winner ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations Layer Not everything works as expected
Goals ,[object Object],[object Object]
 
Because you loved Toy Story… We recommend A Bug’s Life Close x Seen it? Rate it.  If not Add It
 
 
 
[object Object],[object Object],[object Object],[object Object]
Friends Recommendation Layer Obscurity
 
 
 
Release Day
If Untested ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Previews The textbook case-study
Variants ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Easy
 
More Information Netflix is Hiring www.netflix.com/jobs Senior User Interface Engineers HTML, CSS, JavaScript, Java, Flash Senior User Interface Designers Senior Manager, Consumer Behavior and Analysis  Sean Kane Blog: seankane.wordpress.com

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Developing a Great User Interface