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Six Growth Hacks to Get More Conversions from Your Content Marketing

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Sean Ellis
Sean Ellis

Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.

MarketingTechnologie
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Six Growth Hacks to Get More Conversions from your Content Marketing Turn your content engine into a growth engine.
Sean Ellis, CEO Qualaroo (@seanellis) Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout. Neil Patel, Founder QuickSprout (@neilpatel) Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
#contenthacks
Why Content? For many businesses content marketing is still the number one way to improve traffic, gain leads, and drive sales.
The Challenge How do you get real conversions from content?
Content Conversions Success with content requires a series of micro conversions that lead to ultimate customer conversions. • Webinar registration • Email subscriber • Social share/fan • Github follower • Customer • Bookmark
The Basics • Know what you’re doing, why you’re doing it, and who you’re doing it for. Ask questions like: My audience is… They will interact by… I’m offering them… Their next step will be… They will find it via… They will share it because… They will care because… They might not share it because… Great questions by:
Pick a Meaty Topic
Pick a Meaty Topic
Pick a Meaty Topic
Content Hack #1 — Wait, There’s More!
Content Hack #1 — Wait, There’s More!
Content Hack #2 — An Offer Too Good to Refuse
Content Hack #2 — An Offer Too Good to Refuse
Content Hack #2 — An Offer Too Good to Refuse
Content Hack #3 — Free Tools
Content Hack #3 — Free Tools
Content Hack #4 — Make it Easy
Content Hack #4 — Make it Easy
Content Hack #4 — Make it Easy
Content Hack #5 — Serialized Content
Content Hack #5 — Serialized Content
Content Hack #5 — Serialized Content
Content Hack #6 — Remix Everything
Be the First to Try Nudge nudge.qualaroo.com
Q & A

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Six Growth Hacks to Get More Conversions from Your Content Marketing

  • 1. Six Growth Hacks to Get More Conversions from your Content Marketing Turn your content engine into a growth engine.
  • 2. Sean Ellis, CEO Qualaroo (@seanellis) Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout. Neil Patel, Founder QuickSprout (@neilpatel) Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
  • 4. Why Content? For many businesses content marketing is still the number one way to improve traffic, gain leads, and drive sales.
  • 5. The Challenge How do you get real conversions from content?
  • 6. Content Conversions Success with content requires a series of micro conversions that lead to ultimate customer conversions. • Webinar registration • Email subscriber • Social share/fan • Github follower • Customer • Bookmark
  • 7. The Basics • Know what you’re doing, why you’re doing it, and who you’re doing it for. Ask questions like: My audience is… They will interact by… I’m offering them… Their next step will be… They will find it via… They will share it because… They will care because… They might not share it because… Great questions by:
  • 8. Pick a Meaty Topic
  • 9. Pick a Meaty Topic
  • 10. Pick a Meaty Topic
  • 11. Content Hack #1 — Wait, There’s More!
  • 12. Content Hack #1 — Wait, There’s More!
  • 13. Content Hack #2 — An Offer Too Good to Refuse
  • 14. Content Hack #2 — An Offer Too Good to Refuse
  • 15. Content Hack #2 — An Offer Too Good to Refuse
  • 16. Content Hack #3 — Free Tools
  • 17. Content Hack #3 — Free Tools
  • 18. Content Hack #4 — Make it Easy
  • 19. Content Hack #4 — Make it Easy
  • 20. Content Hack #4 — Make it Easy
  • 21. Content Hack #5 — Serialized Content
  • 22. Content Hack #5 — Serialized Content
  • 23. Content Hack #5 — Serialized Content
  • 24. Content Hack #6 — Remix Everything
  • 25. Be the First to Try Nudge nudge.qualaroo.com
  • 26. Q & A