Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
4. Poll Question
What is your primary job function/role?
#datahacks
a) User acquisition
b) Product manager
c) Brand marketing
d) Other
5. 15-second commercial: Qualaroo
âą Analytics are great at telling
#datahacks
you what happenedâ
Qualaroo tells you why.
âą Collect voice of customer
insights from site visitors
âą Understand visitor intent to
unlock growth
6. 15-second commercial: Looker
#datahacks
Looker makes large, complex
data set accessible to everyone
through the webâŠ
âŠproviding data analysts with
tools to create new self-service
data experiencesâŠ
âŠand empowering every
employee to make better, data-driven
decisions
7. How to Use Data to Grow
Image: http://wall.alphacoders.com/by_collection.php?id=86
#datahacks
12. Mobile SEM Data Hacking
âą Target mobile search ads for car
rentals to airport locations
âą Use voice of customer research
and data to understand last-minute
#datahacks
search needs
âą Create high-value, high ROI
campaigns to win business from
long lines at rental counters
AARRR
14. Twitterâs Follow 30 People
#datahacks
âą Twitter wanted to know
what made someone
become a core user
âą The number of people you
follow determines
activation rate
âą "Once a user follows 30
people, they're more or
less active forever.â â
Josh Elman, Greylock
AARRR
16. Is Easier Than You Think AARRR
#datahacks
âą Different Groupings
â Users
â Orders
âą Different Actions
â Purchase
â View
âą Different Items
â Product
â Brand
â Department
17. Airbnbâs Pro Photos
#datahacks
âą Airbnb discovered that
listings with high-quality
photos received 2-3x
bookings of average listings
âą Airbnb invested quickly in
professional photography
and verified photos
âą Booking activity explodes as
people get a better sense of
what theyâre buying
AARRR
19. Netflix Original Programming
#datahacks
âą Knew House of Cards would
be a hit based on Kevin
Spacey and David Fincher
âą Data-driven original
programming makes Netflix
shows 2x as likely to succeed
as new broadcast TV shows
âą Original programming drives
down churn, increases
overall hours viewed
AAARR
https://blog.kissmetrics.com/how-netflix-uses-analytics/
20. Uberâs Referral Machine
#datahacks
âą Uber grows largely through
word of mouth both for riders
and drivers.
âą How can Uber make the
most of this program?
âą What data points should they
measure to find opportunities
to drive even greater growth?
AARRR
21. Try Looker for Free
Get a Free Trial of Looker
#datahacks
âą Try Looker directly
on your data, not
demo data
âą We do the set-up
âą We offer technical
support the entire
trial period
22. Get an Extended Qualaroo Trial
30-Day Qualaroo Trial
#datahacks
âą 30 Day trial instead of 14
âą Try all pro features
including mobile surveys
âą Get voice of customer
insights from your web
visitors