Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Growth Hacking with Data 
How to Find Big Growth with Deep Data Dives 
#datahacks
Today’s Experts 
#datahacks 
Colin Zima 
Chief Analytics Officer 
Looker 
@LookerData 
Sean Ellis 
CEO & Founder 
Qualaroo...
#DATAHACKS 
#datahacks
Poll Question 
What is your primary job function/role? 
#datahacks 
a) User acquisition 
b) Product manager 
c) Brand mark...
15-second commercial: Qualaroo 
• Analytics are great at telling 
#datahacks 
you what happened— 
Qualaroo tells you why. ...
15-second commercial: Looker 
#datahacks 
Looker makes large, complex 
data set accessible to everyone 
through the web… 
...
How to Use Data to Grow 
Image: http://wall.alphacoders.com/by_collection.php?id=86 
#datahacks
Discovery Process 
Ask$ 
Ques(ons$ 
Understand$ 
Results$ 
#datahacks 
Generate$ 
Hypotheses$ 
Test$and$ 
Iterate$ 
Analyz...
Collaboration is Key 
Team$Member$ 
#datahacks 
Team$Member$ 
Team$Member$ 
Team$Member$ 
Data$Analyst$
Data Analysis 
Through the Funnel 
Image: http://hadapt.com/use-cases/threat-detection-and-analysis/ 
#datahacks
#datahacks http://slidemodel.com/templates/tag/aarrr/
Mobile SEM Data Hacking 
• Target mobile search ads for car 
rentals to airport locations 
• Use voice of customer researc...
Finding Better Customers 
#datahacks 
Source 
User Attributes 
Purchase 
Details 
AARRR
Twitter’s Follow 30 People 
#datahacks 
• Twitter wanted to know 
what made someone 
become a core user 
• The number of p...
Intelligent Recommendation AARRR 
#datahacks
Is Easier Than You Think AARRR 
#datahacks 
• Different Groupings 
– Users 
– Orders 
• Different Actions 
– Purchase 
– V...
Airbnb’s Pro Photos 
#datahacks 
• Airbnb discovered that 
listings with high-quality 
photos received 2-3x 
bookings of a...
Finding the Magic Number AAARR 
#datahacks
Netflix Original Programming 
#datahacks 
• Knew House of Cards would 
be a hit based on Kevin 
Spacey and David Fincher 
...
Uber’s Referral Machine 
#datahacks 
• Uber grows largely through 
word of mouth both for riders 
and drivers. 
• How can ...
Try Looker for Free 
Get a Free Trial of Looker 
#datahacks 
• Try Looker directly 
on your data, not 
demo data 
• We do ...
Get an Extended Qualaroo Trial 
30-Day Qualaroo Trial 
#datahacks 
• 30 Day trial instead of 14 
• Try all pro features 
i...
Q & A 
#datahacks
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
The anatomy of a perfect email slideshare
Next
Upcoming SlideShare
The anatomy of a perfect email slideshare
Next
Download to read offline and view in fullscreen.

Share

Growth Hacking with Data: How to Find Big Growth with Deep Data Dives

Download to read offline

Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.

Related Books

Free with a 30 day trial from Scribd

See all

Growth Hacking with Data: How to Find Big Growth with Deep Data Dives

  1. Growth Hacking with Data How to Find Big Growth with Deep Data Dives #datahacks
  2. Today’s Experts #datahacks Colin Zima Chief Analytics Officer Looker @LookerData Sean Ellis CEO & Founder Qualaroo & GrowthHackers.com @SeanEllis
  3. #DATAHACKS #datahacks
  4. Poll Question What is your primary job function/role? #datahacks a) User acquisition b) Product manager c) Brand marketing d) Other
  5. 15-second commercial: Qualaroo • Analytics are great at telling #datahacks you what happened— Qualaroo tells you why. • Collect voice of customer insights from site visitors • Understand visitor intent to unlock growth
  6. 15-second commercial: Looker #datahacks Looker makes large, complex data set accessible to everyone through the web… …providing data analysts with tools to create new self-service data experiences… …and empowering every employee to make better, data-driven decisions
  7. How to Use Data to Grow Image: http://wall.alphacoders.com/by_collection.php?id=86 #datahacks
  8. Discovery Process Ask$ Ques(ons$ Understand$ Results$ #datahacks Generate$ Hypotheses$ Test$and$ Iterate$ Analyze$$$ Data$ Product$ Decisions$
  9. Collaboration is Key Team$Member$ #datahacks Team$Member$ Team$Member$ Team$Member$ Data$Analyst$
  10. Data Analysis Through the Funnel Image: http://hadapt.com/use-cases/threat-detection-and-analysis/ #datahacks
  11. #datahacks http://slidemodel.com/templates/tag/aarrr/
  12. Mobile SEM Data Hacking • Target mobile search ads for car rentals to airport locations • Use voice of customer research and data to understand last-minute #datahacks search needs • Create high-value, high ROI campaigns to win business from long lines at rental counters AARRR
  13. Finding Better Customers #datahacks Source User Attributes Purchase Details AARRR
  14. Twitter’s Follow 30 People #datahacks • Twitter wanted to know what made someone become a core user • The number of people you follow determines activation rate • "Once a user follows 30 people, they're more or less active forever.” – Josh Elman, Greylock AARRR
  15. Intelligent Recommendation AARRR #datahacks
  16. Is Easier Than You Think AARRR #datahacks • Different Groupings – Users – Orders • Different Actions – Purchase – View • Different Items – Product – Brand – Department
  17. Airbnb’s Pro Photos #datahacks • Airbnb discovered that listings with high-quality photos received 2-3x bookings of average listings • Airbnb invested quickly in professional photography and verified photos • Booking activity explodes as people get a better sense of what they’re buying AARRR
  18. Finding the Magic Number AAARR #datahacks
  19. Netflix Original Programming #datahacks • Knew House of Cards would be a hit based on Kevin Spacey and David Fincher • Data-driven original programming makes Netflix shows 2x as likely to succeed as new broadcast TV shows • Original programming drives down churn, increases overall hours viewed AAARR https://blog.kissmetrics.com/how-netflix-uses-analytics/
  20. Uber’s Referral Machine #datahacks • Uber grows largely through word of mouth both for riders and drivers. • How can Uber make the most of this program? • What data points should they measure to find opportunities to drive even greater growth? AARRR
  21. Try Looker for Free Get a Free Trial of Looker #datahacks • Try Looker directly on your data, not demo data • We do the set-up • We offer technical support the entire trial period
  22. Get an Extended Qualaroo Trial 30-Day Qualaroo Trial #datahacks • 30 Day trial instead of 14 • Try all pro features including mobile surveys • Get voice of customer insights from your web visitors
  23. Q & A #datahacks
  • JeremyLanfranchi

    Mar. 15, 2021
  • marcguirand

    Mar. 23, 2020
  • affirma

    Dec. 3, 2019
  • exoulster

    Dec. 5, 2018
  • sultanM3

    Nov. 26, 2017
  • LamprosRoussos

    Aug. 3, 2017
  • panhuida

    Mar. 28, 2017
  • RobertKviby

    Oct. 14, 2016
  • rigualv

    Feb. 15, 2016
  • pandapandapa

    Oct. 4, 2015
  • tibo_21

    Sep. 23, 2015
  • gyanprakash50999405

    Jul. 17, 2015
  • nitinkumar349

    Jul. 4, 2015
  • jseyf1

    Apr. 30, 2015
  • DeanAlekseideMesa

    Dec. 13, 2014
  • tones810

    Dec. 2, 2014
  • lemonstand

    Nov. 20, 2014
  • hunterboyle

    Sep. 25, 2014
  • kamos1124

    Sep. 24, 2014
  • AnthonySmith2

    Sep. 23, 2014

Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.

Views

Total views

22,681

On Slideshare

0

From embeds

0

Number of embeds

5,763

Actions

Downloads

208

Shares

0

Comments

0

Likes

57

×