Inspiration is hard to come by. Apple's Senior Vice President of Design, Jony Ive, shares some valuable insights into how he thinks and what it takes to design something truly remarkable. Created by Sean Blake. I like to think about the future of marketing, digital and the way we work. Follow my blog at seanblakeblog.com or join me on Twitter @seanblake26

1. Jony Ive Apple
Quotes To
Inspire Your
Design9
by
Sean Blake.

2. “There is beauty when
something works and it
works intuitively.”

3. ”True simplicity is derived from
so much more than just the
absence of clutter and
ornamentation. It's about
bringing order to complexity.”

4. “When something
exceeds your ability
to understand how it
works, it sort of
becomes magical.”

5. “Different and new is
relatively easy.
Doing something that's
genuinely better is very
hard.”

6. “I think
subconsciously
people are
remarkably
discerning. I
think that they
can sense care.”

7. “We have always thought about design as being
so much more than just the way something looks.
It's the whole thing: the way something works on
so many different levels.
Ultimately, of course, design defines so much of
our experience.”

8. “There's no learning
without trying lots of
ideas and failing lots
of times.”

9. “There's an applied
style of being
minimal and simple,
and then there's real
simplicity. This looks
simple, because it
really is”

10. “Our goals are very
simple — to design
and make better
products.
If we can’t make
something that is
better, we won’t do
it.”

11. Created by Sean Blake.
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12. Photo credits.
1. Vincent Lee
3. Moyan Brenn
4. Osvaldo Gago
6. Luke Canvin
7. Graeme Law
9. Eugene Phoen
10. Leon Lee
Sean’s Blog