This document discusses the changing role of design and possibilities for its future direction. It explores how design is transforming rapidly as its practice creates value for businesses and society. It considers whether design will consolidate into certain approaches, like expert or diffuse design, or continue expanding and splintering into new areas like service design. It also examines how changing design policies and leadership can shape the future of design, focusing on how organizations like the Danish Design Centre are working to make design a top competitive factor for businesses and catalyze learning about design's value.