1. Introduction
Contact us today to learn more:
(224)-433-6026
SdeLuca@wsiebizgrowth.com
Mr. Steve de Luca is the Managing Director of
the Libertyville office of WSI
Services Offered
Steve was a highly successful sales, marketing and
general management executive and consultant in the
consumer and B2B packaged goods industry for over
We are a full service marketing
20 years. His roles included the head of marketing for
consulting agency that offers
a $450 million beverage business unit of Fortune
traditional and internet marketing
Brands for 10 years, other client-side VP/GM and
services and solutions, including:
consulting positions across various health and wellness
industries. Steve has been hands on with Internet • Search Engine Marketing
Marketing since 1997, when he was part of the • Social Media Marketing
executive team responsible for redefining Fortune • Marketing Planning and Branding
Brands’ beverage division go-to-market strategy from • Mobile Marketing
traditional to Internet Marketing based. • Email Marketing and Remarketing
Over his career, Steve has worked with several hundred
small and medium sized business to help them grow
their revenue even in a tough economy by:
• Defining their differentiated value proposition Who is WSI?
• Making them more visible online
• Attracting more qualified prospects to their
business • The largest Internet Consulting
• Converting those prospects into clients Network in the world
• And maintaining profitable lifetime relationships • 1500 offices
with them • 88 countries
• Our approach is to identify your business • Central resources and access to
objectives, and then use the optimal a global network of expertise
combination of internet marketing and
traditional marketing techniques to enable
you to achieve your objectives.
Get your company’s revenue and beat out the
competition, even in a tough economy. Call us today
at (224)-433-6026

2. Our Services
Integrated Marketing Strategies
Contact us today to learn more:
(224)-433-6026
SdeLuca@wsiebizgrowth.com
We bring to bear the optimal combination of traditional
And Internet Marketing techniques to help your
company achieve its business objectives. Our
cross-media marketing solutions combine branding,
design, and technology into a unified effort and can be Benefits
customized and scaled to meet your needs.
Branding / Identity
Create a new identity, or transform one that is • Compelling brand image
timeworn. Whatever the need, we offer a range of • Consistent messaging
Identity Packages from a simple logo or a new product • Competitive differentiation
name to a complete brand identity and style guide. • Increased pipeline
Creative / Design • Significant revenue growth
We offer creative problem solving expertise to • Lifetime profitable relationships
conceptualize, design and produce all the communication with your clients
elements you'll need for a single campaign or a long-term
cross-media program.
Web Design / Web Development
Website development requires big picture thinking
about business strategy, brand, technology and Our Approach
desired outcomes. WSI can design and develop a website
customized to your needs and ready to capitalize on the
latest internet techniques.
• Discovery-objectives & needs
Online Lead Generation • Plan-steps & requirements to
Your website won't achieve its maximum potential achieve
until your target audience knows where to find it.
WSI connects you with your audience through Search • Create-brand, plan, website, etc.
Engine Optimization, Pay-Per-Click (PPC) Advertising, • Implement-plan, marketing
Social Media and Mobile Marketing. programs
Cross-Media Marketing • Measure-activity, progress, results
We help you shape your story and tell it across a variety • Manage / Adjust
of media platforms, building important linkages between
you and your audience. Every communication - online
and offline - is designed with triggers that inspire your
audience to respond and engage with your business.

3. Our Services
Search Engine Optimization
Contact us today to learn more:
(224)-433-6026
SdeLuca@wsiebizgrowth.com
Ranking on the first page of the search engines for
your keywords is critical if you want to grow your
business. 94.7% of all traffic goes to the 10
positions on the 1st page of the search engine
results. Those positions are highly sought after and What exactly is SEO?
very competitive.
Your success depends on working with a firm that Search Engine Optimization
truly understands how to move small and local
focuses on ranking your
businesses to the top of the search engines.
company at the top of the
The WSI SEO Approach search engines for targeted
keyword phrases that
Our approach is specifically geared to get you
represent your goods &
results fast for your keywords in the communities
services. We do this by
you serve. Our SEO projects include:
building Relevance and
• Analyzing and understanding your target market Authority.
• Analyzing and understanding your competition
• Structure, conversion, and user experience
improvement recommendations for your website Benefits
• Creating SEO optimized content and meta tags for
your website
• Adding analytics tools to provide ongoing • Increase traffic to your business
measurement of website activity
• Generate quality leads naturally
• Off Page SEO—Link building to increase Authority • Reach your customers where &
when they are searching for you
Get your business to the top of the search engines
and grow your revenue, even in a tough economy. • Increase conversions by
Call us today at (224)-433-6026 optimizing your website
• Building brand awareness for
your business

4. Our Services
Pay-Per-Click Advertising
Pay-Per-
Contact us today to learn more:
(224)-433-6026
SdeLuca@wsiebizgrowth.com
Pay Per Click advertising (PPC) is the easiest and
fastest way to get first page visibility on the major
search engines with a tailored offer to your target
market, exactly when they are ready to make a
purchase decision. Benefits
A Pay Per Click campaign can be initiated quickly,
with a reasonable up front investment and
immediately provide a new flow of qualified leads • Increase your sales
to your website. • Lower your cost per sale
PPC is enormously powerful. You only advertise to • Get more visitors, leads, sales
people who are looking for what you have right and customers
now, and you only pay when they respond by • Maximize your Google Adwords
clicking through to your website. The price is budget
determined by an ongoing real-time bidding process • Professional brand promotion
that is based on true market values.
Our 5-Step Plan for Pay-Per-Click
Step 1: Create an informative webpage
• Ensure there is a compelling call-to-action Campaign Management
Step 2: Generate a list of keywords
• The words and phrases that potential buyers use to
search for your goods and services
Our campaign management
Step 3: Build your campaign services will track and measure
• Write your Google AdWords advertisements the effectiveness of your ads on
• Research bid prices on Google a monthly basis. We'll work with
Step 4: Monitor your results you to determine the most
• Which ads are getting more clicks appropriate and effective goals
• Which keywords are getting more clicks for your PPC landing pages and
• Click through rate trends and opportunities advertising campaigns.
Step 5: Improve your performance
• Rewrite ads to improve click through rates
• Optimize landing pages to improve conversion rates
• Improve you ROI by adjusting bid prices

5. Our Services
Social Media Marketing
Contact us today to learn more:
(224)-433-6026
SdeLuca@wsiebizgrowth.com
Break into the world of social media and create,
brand and manage your online presence. WSI will
show you how to leverage the social media frenzy Benefits
Social Profile Setup
to your advantage and capture the attention of the
largest growing audience online.
Whether your goal is to establish your brand, •• Provide customers& LinkedIn
Facebook, Twitter with relevant
capture additional market share, or conduct real-time • business and industry news
Personal and group profiles
market research, social media should be part of any •• Stay connected with your clients
Import contacts from Outlook
serious online marketing strategy. •• More effective response rates
Join groups, populate group,
than other marketing tactics
addition of applications
• An inexpensive way to get more
Social Media Services • Banner and text advertising
prospects to read about your
• business setup as well as
campaign
• Social profile creation and management—Facebook, management
LinkedIn, Twitter, YouTube
• Create a branded Facebook business landing page
integrated to your website Our Objectives
Benefits
• Create a Blog and add blog posts on a regular
frequency
• YouTube – optimize and upload videos • •Capture the attentionof your
Improve the quality of the
largest growinglist
current email online audience
• Social Media reputation monitoring & management • •Conduct real-time market
Increase brand recognition
•research
Drive repeat traffic to your
• Social bookmarking links in top social networks business
• •Interact and update easily
Build long-term relationships
• Monthly review detailing account activity and growth
• •Build affordable brand awareness
Increase overall sales
• Social Media training and coaching

6. Our Services
Email Marketing
Contact us today to learn more:
(224)-433-6026
SdeLuca@wsiebizgrowth.com
Email marketing is a proven method of keeping in
touch with prospects and existing customers.
It is a cost-effective solution to creating top of mind Benefits
brand recognition and increase sales.
Our Services • Provide customers with relevant
business and industry news
• Import existing email database into a leading-edge
• Stay connected with your clients
Email Marketing system
• Integrate a subscribe form on the website to build • More effective response rates than
the list other marketing tactics
• Create email marketing campaigns by providing • An inexpensive way to get more
content ideas that can be sent to your database prospects to read about your
• Develop an email marketing graphic template business
• Track and measure the open rate, click through
rate, and order rate
• Apply content and provide drafts for signoff of all
email distributions Our Objectives
• Improve the quality of your
current email list
• Increase brand recognition
• Drive repeat traffic to your
business
• Build long-term relationships
• Increase overall sales

7. Quick Start Solutions
Our Quick Start Solutions enable you to grow your
revenue and gain a competitive advantage even in a
tough economy. We: Contact us today to get started:
• Make your business more visible online (224)-433-6026
• Attract more qualified visitors to your website SdeLuca@wsiebizgrowth.com
• Convert those visitors into customers
• Convert those customers into Revenue
Benefits
• Provide customers with relevant
business and industry news
• Stay connected with your clients
• More effective response rates
than other marketing tactics
• An inexpensive way to get more
prospects to read about your
business
Our Objectives
• Improve the quality of your
current email list
• Increase brand recognition
• Drive repeat traffic to your
business
• Build long-term relationships
• Increase overall sales
WSI E-Biz Growth | (224-433-6026 | LSdeLuca@wsiebizgrowth.com | www.wsiebizgrowth.com