Social Games Anytime, Anywhere: From Media Device to Connected Device, why social games on the iPhone will be big

1. Social games
anytime, anywhere
Sebastien de Halleux
COO & Co-Founder

2. Playfish is a social games company
We make games that let friends play together on social networks
Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008
Winner : 2008 GSP East, Appnite Award
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3. 25+ million monthly active users in 12 months
monthly active users (million)
Large community
• 60 million registered users
• 25+ million monthly active users
• 4.5+ million daily active users
Large market share
• 5 of top 10 games on Facebook
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4. iPhone games are hot
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5. iPhone is the latest of a long
line of media devices
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6. iPhone: 3 devices into one
media phone internet
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7. iPhones are all connected
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8. iPhone is a device to access
your social graph
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9. Social graphs now have APIs
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10. Designing games
as objects of social interaction
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11. Social experiences
have always been more fun
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12. thansolitary experiences
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13. People spend $50bn on video games today
Why?

14. Games are good at generating emotions
Wonder
Joy Fear
Achievement Frustration
Greed
Suspense Horror

15. Friendship Love Pride
But what about social emotions?
Envy Anger

16. Who Has The Biggest Brain?
on the iPhone and iPod touch
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17. Success formula is changing
αt*βt* γ(t)
Q*P virality * engagement * monetization
revenue
time time
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18. This is only the beginning…
Access
units sold
23m PS3
29m Xbox360
45mWii
Utility
30m iPhone Monthly Active Users
and iPod touch
100m DS 150m Myspace
180m console 175m Facebook
including PS1/2 gen
1.3B webPC 500m SocNet
3B mobile
Sources: DFC Intelligences, Bloomberg, company web sites

19. iPhone
an amazing media and connected device
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20. Social networks
the next generation game platform
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21. Mission
Change how the world plays games
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22. Thank you!
Sebastien de Halleux
COO & Co-Founder
sebastien@playfish.com
San Francisco London Tromsø Beijing