6. Flickr: jonny2love Access to the internet is changing. Teens and adults no longer access the internet solely from a computer or laptop. They now go online via cell phones, game consoles and portable gaming devices in addition to their home desktop or laptop computer.
7. Survey comment I think web 2.0 tools are critical for marketing to teens. Blogs could be useful for adult book clubs. It’s really important to understand the audience. The challenge is maintaining the web 2.0 tool and having a large enough audience that wishes to participate. http://www.statelibrary.sc.gov/state-library-publishes-report-on-social-media