Search engine optimization (SEO) is a process that involves optimizing webpages to increase their visibility in organic search results. The SEO process involves analyzing a website, removing any errors, optimizing on-page elements like titles, descriptions and content, and conducting off-page activities such as submitting the site to directories and social bookmarking to drive traffic to the site. The goals of SEO are to achieve high rankings on search engines, increase website traffic, and generate more revenue through organic search.

2. Overview:
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Search Engine optimisation is a process of affecting visibility of a
website in a search engine’s organic results.
•
The practice of designing web pages so that they rank as high as
possible in search engine results.
•
SEO helps to ensure that a site is well accessible to right visitors.
•
SEO helps to grow any business by drawing visitors to a website
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3. Process:
Analysis

Analysis:
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Remove Errors:

On-Page:
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Off-Page
Offpage
SEO
Onpage
Remove
Errors

4. 1. Analysis:
•
Web analytics is the measurement, collection, analysis and
reporting of internet data for purposes of understanding and
optimizing web usage.
•
Web analytics measure a visitor's behavior once on your
website.
•
There are many tools for analysis of a website:
2. Remove Errors:
•
Errors found in the analysis of a website should be removed
from the website to make the website error free.
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5. Tools to Analyse a Website:
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6. 3. On-Page:
On-Page Factor is directly related to the structure and content of the
website.
On-page optimisation involves :
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Title Tag optimisation
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Description Tag optimisation
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Content Optimisation
•
Image Optimisation
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Keyword Optimisation
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PDF optimisation
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7. 4. Off-Page
Off-page is the best way to get visitors to your website and make
your site visible to the search engines.
Off page activity mainly includes:
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Directory Submission
•
Search Engine Submission
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Social Bookmarking
•
Blog Submission
•
Article Submission
•
Press Release
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8. Goals:
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Achieving High Ranking in Search Engine Result Pages (SERP’s).
•
Enhance your Return on Investment (ROI).
•
Grow your Website’s Traffic
•
Increase values of Business KPI’s.
•
Generate Revenues by organic search.
Contact Us: 1300 78 20 23

9. Website:
www.sigmainfotech.com.au
Visit Us at:
1.03, 29-31 Lexington Drive
Norwest Business Park
Bella Vista NSW 2153
Phone:
1300 78 20 23